--- title: "The developer audience on daily.dev, by stack and role" url: https://business.daily.dev/audience/ description: "Build your brand with the developers you need on daily.dev: AI engineers, web, DevOps, security and data engineers and many more, by stack and role." lastUpdated: "2026-10-14" llmsTxt: https://business.daily.dev/llms.txt --- ## The developer audience on daily.dev, by stack and role A developer audience platform is where companies build a brand with software developers by what they build and read, not by job title alone. daily.dev Ads is one: a verified company page developers follow and your posts in the feed they open every day, by stack, seniority and region. Each audience below has its own page. Every audience page says who they are, which tags reach them, how to build your brand with them, the channels compared, examples of what they read, and how the plan works. ### By role #### AI and data - [How to advertise to AI engineers](https://business.daily.dev/audience/ai-engineers.md): AI engineers who read #ai, #llm, #ai-agents and #machine-learning - [How to advertise to data engineers](https://business.daily.dev/audience/data-engineers.md): Data engineers who read #data-engineering, #sql, #postgresql and #database - [How to advertise to data scientists](https://business.daily.dev/audience/data-scientists.md): Data scientists who read #data-science, #machine-learning, #python and #deep-learning #### Application engineering - [How to advertise to web developers](https://business.daily.dev/audience/web-developers.md): Web developers who read #webdev, #javascript, #react and #frontend - [How to advertise to backend developers](https://business.daily.dev/audience/backend-developers.md): Backend developers who read #backend, #microservices, #nodejs and #database - [How to advertise to full-stack developers](https://business.daily.dev/audience/full-stack-developers.md): Full-stack developers who read #javascript, #typescript, #react and #nodejs - [How to advertise to mobile developers](https://business.daily.dev/audience/mobile-developers.md): Mobile developers who read #mobile, #android, #ios and #react-native #### Infrastructure and cloud - [How to advertise to DevOps engineers](https://business.daily.dev/audience/devops-engineers.md): DevOps engineers who read #devops, #kubernetes, #docker and #cloud - [How to advertise to SRE and platform engineers](https://business.daily.dev/audience/sre-platform-engineers.md): SRE and platform engineers who read #platform-engineering, #sre, #kubernetes and #observability - [How to advertise to cloud engineers](https://business.daily.dev/audience/cloud-engineers.md): Cloud engineers who read #cloud, #aws, #azure and #gcp #### Security and quality - [How to advertise to security engineers](https://business.daily.dev/audience/security-engineers.md): Security engineers who read #security, #appsec, #devsecops and #authentication - [How to advertise to QA and test automation engineers](https://business.daily.dev/audience/qa-engineers.md): QA engineers who read #testing, #qa, #automation and #cypress #### Leadership - [How to advertise to engineering leaders and CTOs](https://business.daily.dev/audience/engineering-leaders.md): Engineering leaders who read #leadership, #career, #architecture and #startup #### Specialised engineering - [How to advertise to game developers](https://business.daily.dev/audience/game-developers.md): Game developers who read #game-development, #unity, #c++ and #godot - [How to advertise to embedded and IoT engineers](https://business.daily.dev/audience/embedded-engineers.md): Embedded engineers who read #embedded, #iot, #c and #hardware ### By language and framework #### Backend languages - [How to advertise to Python developers](https://business.daily.dev/audience/python-developers.md): Python developers who read #python, #django, #fastapi and #pandas - [How to advertise to Go developers](https://business.daily.dev/audience/go-developers.md): Go developers who read #golang, #kubernetes, #docker and #grpc - [How to advertise to PHP developers](https://business.daily.dev/audience/php-developers.md): PHP developers who read #php, #laravel, #webdev and #backend - [How to advertise to Ruby developers](https://business.daily.dev/audience/ruby-developers.md): Ruby developers who read #ruby, #rails, #backend and #webdev #### Web and JavaScript - [How to advertise to JavaScript developers](https://business.daily.dev/audience/javascript-developers.md): JavaScript developers who read #javascript, #typescript, #nodejs and #react - [How to advertise to TypeScript developers](https://business.daily.dev/audience/typescript-developers.md): TypeScript developers who read #typescript, #javascript, #react and #nodejs - [How to advertise to React developers](https://business.daily.dev/audience/react-developers.md): React developers who read #react, #nextjs, #frontend and #typescript - [How to advertise to Node.js developers](https://business.daily.dev/audience/nodejs-developers.md): Node.js developers who read #nodejs, #javascript, #typescript and #backend #### Systems languages - [How to advertise to Rust developers](https://business.daily.dev/audience/rust-developers.md): Rust developers who read #rust, #webassembly, #performance and #backend - [How to advertise to C and C++ developers](https://business.daily.dev/audience/cpp-developers.md): C++ developers who read #c++, #c, #embedded and #performance #### JVM and .NET - [How to advertise to Java developers](https://business.daily.dev/audience/java-developers.md): Java developers who read #java, #spring, #kotlin and #jvm - [How to advertise to C# and .NET developers](https://business.daily.dev/audience/dotnet-developers.md): .NET developers who read #c#, #aspnet, #azure and #backend #### Mobile - [How to advertise to Kotlin and Android developers](https://business.daily.dev/audience/kotlin-developers.md): Kotlin developers who read #kotlin, #android, #mobile and #java - [How to advertise to Swift and iOS developers](https://business.daily.dev/audience/swift-developers.md): Swift developers who read #swift, #ios, #mobile and #flutter - [How to advertise to Flutter and Dart developers](https://business.daily.dev/audience/flutter-developers.md): Flutter developers who read #flutter, #dart, #mobile and #android ## How do you reach developers at all? Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week. 1. **They block interruptions, not information.** 67% of developers run an ad blocker. 64% say it is because ads intrude. A card that reads like the posts around it gets read. How daily.dev helps: On daily.dev your posts sit in the feed developers chose, as native content nothing blocks. (Source: MarketingTech News, developer ad-blocking survey; business.daily.dev/resources — why developers block most ads.) 2. **Be where the habit is.** 6–7× visits a day, per developer. 90% of sessions are on desktop, at work. Reach built on a habit compounds; a one-off burst does not. How daily.dev helps: daily.dev is the feed developers open several times a day, so your brand becomes part of the habit. (Source: daily.dev platform analytics, cited in "Where to advertise to developers".) 3. **Most of your market is not buying this week.** 95% of B2B buyers are out of market today. Intent-only buying reaches the 5%. Always-on presence is how a tool is remembered when the need arrives. How daily.dev helps: Your company page and your weekly posts keep you in front of them until they are ready to buy. (Source: LinkedIn B2B Institute / Ehrenberg-Bass, the 95-5 rule.) 4. **Count attention, not impressions.** 35% of "viewable" ads are actually looked at. Native placements are read like content, so we report reads, follows and what developers do next, not just impressions served. How daily.dev helps: We report reads, follows and what developers do next, every week. (Source: Lumen / Adelaide attention research.) 5. **Say something a developer can check.** 5 min the most time you get to show real value (our rule of thumb). Name the language, the tool, the number, and make the value obvious before their attention moves on. How daily.dev helps: Our team writes the creative with you, in your voice, so the value shows in the first line. Credentials: 13K+ companies whose developers read daily.dev (daily.dev Media Kit 2.0, August 2026); 800+ targetable stacks and topics (daily.dev Media Kit 2.0, August 2026 — targeting); 2,000+ content sources in the feed (daily.dev platform data, October 2026 (up from 1,300+ in Media Kit 2.0, August 2026)). Guides: [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md) | Watch: [How to market to developers without getting ignored](https://business.daily.dev/resources/videos/how-to-market-to-developers-without-getting-ignored.md) ### Frequently asked questions **What is a developer audience platform?** A platform where developers already spend time, and where companies build a brand with them by what they read and build: stacks, topics, seniority and region. daily.dev is one: a verified company page developers follow, your posts and releases inside the feed and newsletters they chose, rather than display ads across unrelated sites. **Can I target developers by tech stack or programming language on daily.dev?** Yes. Targeting is by tag (800+ languages, frameworks, tools and topics), seniority and region, and it is built on what developers read on daily.dev, not on a self-declared profile. Each audience page lists the tags that reach it. **How many developers are on daily.dev?** Millions, with 75% of active developers mid-level or senior (daily.dev platform analytics, Q1 2026). We do not publish sizes per stack; each audience page shows what that audience reads, and your plan proposal comes back with the reach it buys. **What is the best way to reach developers?** Be in the reading they chose. 67% of developers run an ad blocker and 64% say it is because ads are intrusive, so an interruption fails and a native card inside a feed they open 6–7× a day is read. Say something specific they can check, stay always-on because 95% of buyers are out of market at any moment, and measure reads and what follows them, not impressions. **How do I advertise to one of these audiences?** daily.dev Ads is one managed monthly plan in three sizes (Starter, Growth, Scale); every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report. Pick the audience, tell us the regions and seniority you need, and we size it. [Explore your options](https://business.daily.dev/schedule/?ref=audience-hub) | [The whole network](https://business.daily.dev/network.md) | [How pricing works](https://business.daily.dev/pricing.md)