---
title: "How to advertise to AI engineers | daily.dev Ads"
url: https://business.daily.dev/audience/ai-engineers/
description: "How to advertise to AI engineers: build your brand on daily.dev where they read #llm, #ai-agents and #machine-learning, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to AI engineers

To advertise to AI engineers, be where they read every day: daily.dev Ads, AI newsletters, r/MachineLearning and AI engineering conferences. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #ai, #llm and #ai-agents, plus the AI and Machine Learning newsletter, in one plan we run for you.

## Who are the AI engineers on daily.dev?

| Fact | Value | Source |
| --- | --- | --- |
| of active developers read AI / ML content | 28% | daily.dev internal platform analytics, Q1 2026, as of 2026-03 |

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #ai (AI)
- #llm (LLM)
- #ai-agents (AI Agents)
- #machine-learning (Machine Learning)
- #openai (OpenAI)
- #rag (RAG)

### Where AI engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Fireship
2. freeCodeCamp
3. Hacker News
4. ByteByteGo
5. Agentic Digest
6. The Next Web
7. AI
8. DEV

### What AI engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #mcp | 8% |
| #anthropic | 6% |
| #vector-search | 6% |
| #open-source | 5% |
| #ai-safety | 5% |
| #claude | 3% |
| #startup | 3% |

## How do you reach AI engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **They read to keep up, so publish what is new.** AI engineers open daily.dev to track a field that changes weekly. Post your releases, techniques and benchmarks on your company page as they ship, and the follows come from being a source worth checking.
2. **They benchmark everything, so put the number in the post.** Latency, tokens per second, cost per task, eval scores: publish the measured figure with the method beside it. A post they can check earns more trust than any adjective.
3. **Name the model, the task and the trade-off.** "AI" on its own is noise to this audience. Write about the model class, the job it does and what it costs, and the discussion under your post will be about your product, not the buzzword.
4. **They adopt through notebooks and repos.** Publish tutorials they can run, with the repo linked from the post. Keep a strong tutorial in their feed long after launch week.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "daily.dev is a daily place for devs to go. It’s an awesome place to show up in front of people and not be too salesy. Just, ‘hey, we exist.’" Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md))

Hear it from the team: [Developer marketing is anything but marketing](https://www.youtube.com/watch?v=mtx_iEMnr8c).

## What do AI engineers read, and what should your brand say?

Examples of popular posts on these tags that AI engineers read and talk about on daily.dev, each linked to its page and discussion:

- [The LLM Blindspot: Why Models Forget What’s in the Middle of Your Prompt](https://daily.dev/posts/the-llm-blindspot-why-models-forget-what-s-in-the-middle-of-your-prompt-y1pryxmaz) (from ByteByteGo: 12 comments, 56 upvotes on daily.dev)
- [Everyone's learning to prompt better. That's the wrong skill.](https://daily.dev/posts/everyone-s-learning-to-prompt-better-that-s-the-wrong-skill--rrfpegqzt) (from DEV: 11 comments, 54 upvotes on daily.dev)
- [How Netflix Taught an LLM to Recommend Movies So That You Keep Watching](https://daily.dev/posts/how-netflix-taught-an-llm-to-recommend-movies-so-that-you-keep-watching-7nsw95tq8) (from ByteByteGo: 8 comments, 54 upvotes on daily.dev)
- [Create Scalable AI Automations with n8n](https://daily.dev/posts/create-scalable-ai-automations-with-n8n-lj6gdm44g) (from freeCodeCamp: 7 comments, 99 upvotes on daily.dev)
- [Build and Train a 25M Parameter LLM From Scratch on Your CPU](https://daily.dev/posts/build-and-train-a-25m-parameter-llm-from-scratch-on-your-cpu-hpb2ytmzl) (from freeCodeCamp: 4 comments, 114 upvotes on daily.dev)

What that means for your message (takeaways):

- **Agents in production:** Publish how your agents behave in production: the evals, the failure cases and the cost per task
- **Running models locally:** Say what local models make possible for your users (privacy, latency, no vendor lock-in) and share the setup you used
- **Fine-tuning and training from scratch:** Post the notebook, the GPU bill and the result, so readers can rerun your work

Does it work? Two advertisers in their own words: [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.); [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.).

Guides on reaching AI engineers: [Marketing to AI engineers: where LLM builders, agent developers and MLOps teams hang out](https://business.daily.dev/resources/marketing-to-ai-engineers-llm-builders-agent-devs-mlops-teams-hang-out.md) | [AI coding tool marketing in the Cursor and Copilot era](https://business.daily.dev/resources/ai-coding-tool-marketing-how-to-reach-developers-cursor-copilot-era.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target AI engineers on daily.dev?

- Tags: #ai, #llm, #ai-agents, #machine-learning, #openai, #rag
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The AI and Machine Learning newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with AI engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading AI engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where AI engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with AI engineers where they already discover tools and ideas.

## Where else can you reach AI engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: AI tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| AI newsletters | One sponsor slot per issue | By list topic | Per issue | Launch-week spikes |
| Reddit (r/MachineLearning, r/LocalLLaMA) | Promoted posts | By subreddit and interest | Self-serve | Discussion and feedback |
| X | Promoted posts | Interests and follower look-alikes | Self-serve | Founder-led launches |
| Hacker News | Show HN and Launch HN posts | None; the front page decides | Organic | One-off launches with a technical story |
| AI engineering conferences | Booths and talks | By event | Sponsorship packages | Enterprise relationships |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [X Ads vs daily.dev](https://business.daily.dev/alternatives/twitter-x-ads.md).

Hiring AI engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/langchain/).

Related audiences: [Data engineers](https://business.daily.dev/audience/data-engineers.md) | [Python developers](https://business.daily.dev/audience/python-developers.md) | [Web developers](https://business.daily.dev/audience/web-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many AI engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and AI engineers on it read model releases, agent frameworks, evals and RAG write-ups. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**How would a daily.dev plan build our brand with AI engineers?**

It starts with your verified company page, where your releases, benchmarks and engineering posts live. Your plan puts those posts in the feed of developers who read #ai, #llm and #ai-agents, and in the AI and Machine Learning newsletter for a launch. Lead with a tutorial worth keeping.

**Should I focus on the #llm tag or the AI and Machine Learning newsletter?**

You do not have to choose: your plan includes both. Your posts reach #llm readers in their feed week after week, which is how a name becomes familiar; the newsletter carries one sponsor per send to the AI and Machine Learning track, which suits a release or an event.

**Can we build a following of AI engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of AI engineers who read #ai, #llm, #ai-agents. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with AI engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach AI engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to AI engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-ai-engineers&audience=ai-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)