---
title: "How to advertise to backend developers | daily.dev Ads"
url: https://business.daily.dev/audience/backend-developers/
description: "How to advertise to backend developers: build your brand on daily.dev where they read #backend, #microservices and #nodejs, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to backend developers

To advertise to backend developers, be where they read every day: daily.dev Ads, Node Weekly and ByteByteGo, r/node and InfoQ. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #backend and #database, and in the Web Development newsletter, in one plan we run for you.

## Who are the backend developers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #backend (Backend Development)
- #microservices (Microservices)
- #nodejs (Node.js)
- #database (Database)
- #architecture (Architecture)
- #performance (Performance)

### Where backend developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Nestjs Developers
2. Adventures in Nodeland
3. DuckDB
4. scopespace
5. Hacker News
6. freeCodeCamp
7. ByteByteGo
8. ThePrimeTime

### What backend developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 11% |
| #postgresql | 8% |
| #microsoft-sql-server | 4% |
| #distributed-systems | 4% |
| #career | 4% |
| #aws | 3% |
| #mcp | 3% |
| #devops | 3% |

## How do you reach backend developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **They read the reference before the landing page.** Publish posts that show the first request and the error handling, and link the API reference, not a feature tour. Backend developers judge a product by its docs before anything else.
2. **A measured number earns more trust than an adjective.** Put latency, throughput and memory figures in the post with the test conditions beside them. This audience reproduces claims, and a method they can rerun is what earns a follow.
3. **Infrastructure earns trust through steady presence.** A backend tool is adopted after the third or fourth sighting, in a tutorial, a comparison and a colleague’s stack. Publish on your company page every couple of weeks, not once at launch.
4. **Write about failure modes, not feature lists.** Backend developers carry the pager. Postmortems and posts about the outage, retry storm or migration your product prevents start discussions; feature lists get scrolled past.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "Single burst campaigns tend to not work. Someone might check it out, but they won’t take it seriously unless they see it repeatedly, and see other people using it." Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md))

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do backend developers read, and what should your brand say?

Examples of popular posts on these tags that backend developers read and talk about on daily.dev, each linked to its page and discussion:

- [How Booking.com cut Node.js costs by 38% with Watt](https://daily.dev/posts/how-booking-com-cut-node-js-costs-by-38-with-watt-tbbnjyj52) (from Adventures in Nodeland: 12 comments, 74 upvotes on daily.dev)
- [Multi-Tenant Best Practices Can Backfire](https://daily.dev/posts/multi-tenant-best-practices-can-backfire-fjwau1jba) (from CodeOpinion: 6 comments, 88 upvotes on daily.dev)
- [ESLint v10.11.0 released](https://daily.dev/posts/eslint-v10-11-0-released-sxnjyxgbq) (from ESLint: 6 comments, 17 upvotes on daily.dev)
- [**Data-Driven vs Event-Driven Architecture: How to Pick the Right One**](https://daily.dev/posts/data-driven-vs-event-driven-architecture-how-to-pick-the-right-one--hhq5msjoy) (from SitePoint: 5 comments, 113 upvotes on daily.dev)
- [Announcing DuckDB 1.5.6](https://daily.dev/posts/announcing-duckdb-1-5-6-juv4nsijd) (from DuckDB: 5 comments, 72 upvotes on daily.dev)

What that means for your message (takeaways):

- **Latency and throughput:** Publish the p99 and the benchmark setup in the post, so readers can rerun it
- **Migrations:** Walk through a real migration: the schema before and after, and the rollback plan
- **Service boundaries:** Write about the failure mode your product removes, named plainly

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching backend developers: [How to reach backend engineers](https://business.daily.dev/resources/reach-backend-engineers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target backend developers on daily.dev?

- Tags: #backend, #microservices, #nodejs, #database, #architecture, #performance
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Web Development newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with backend developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading backend developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where backend developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with backend developers where they already discover tools and ideas.

## Where else can you reach backend developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #backend, #microservices, #nodejs and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Backend and architecture newsletters (Node Weekly, ByteByteGo) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| Reddit (r/webdev, r/node, r/programming) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |
| InfoQ and DZone | Sponsored articles and display | By topic section | Direct sales | Architecture-level content for enterprise teams |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |
| Hacker News | Show HN and Launch HN posts | None; the front page decides | Organic | One-off launches with a technical story |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md).

Hiring backend developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/nodejs/).

Related audiences: [Full-stack developers](https://business.daily.dev/audience/full-stack-developers.md) | [Node.js developers](https://business.daily.dev/audience/nodejs-developers.md) | [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many backend developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and backend developers there read about databases, service design and API reliability. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target backend developers specifically?**

Yes. Your posts can reach only developers who read #backend, or #backend with #microservices, #nodejs, #database or #architecture, with seniority and region on top. It is built on what developers read, not a self-declared job title.

**How would a daily.dev plan build our brand with backend developers?**

It starts with your verified company page, where your engineering posts, releases and benchmarks live. Your plan puts those posts in the feed of developers who read #backend and #database and in the Web Development newsletter. Lead with a quickstart, and keep publishing through a launch quarter.

**Can we build a following of backend developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of backend developers who read #backend, #microservices, #nodejs. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with backend developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach backend developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to backend developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-backend-developers&audience=backend-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)