---
title: "How to advertise to cloud engineers | daily.dev Ads"
url: https://business.daily.dev/audience/cloud-engineers/
description: "How to advertise to cloud engineers: build your brand on daily.dev where they read #cloud, #aws and #terraform, with a company page and a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to cloud engineers

To advertise to cloud engineers, be where they read every day: daily.dev Ads, Last Week in AWS, AWS re:Invent and r/aws. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #cloud and #aws, and in the DevOps and Cloud newsletter, in one plan we run for you.

## Who are the cloud engineers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #cloud (Cloud)
- #aws (AWS)
- #azure (Azure)
- #gcp (Google Cloud Platform)
- #serverless (Serverless)
- #terraform (Terraform)

### Where cloud engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. The Next Web
2. Web Dev Cody
3. freeCodeCamp
4. Just Java
5. Agentic Engineering
6. AWS
7. DevOps.com
8. InfoQ

### What cloud engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 16% |
| #iac | 8% |
| #kubernetes | 7% |
| #security | 6% |
| #aws-lambda | 6% |
| #microsoft-sql-server | 4% |
| #postgresql | 4% |
| #mcp | 3% |

## How do you reach cloud engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **The bill is the story, so show the invoice.** Cloud engineers are measured on spend as much as uptime. Publish cost write-ups with a line item before and after and the workload it ran, and they get saved and shared.
2. **Write for the provider they run on.** An AWS reader and an Azure reader rarely share a stack. Publish provider-specific posts in the provider’s own service names, and let #aws, #azure and #gcp carry each one.
3. **Infrastructure as code is how they adopt anything.** If your service has a Terraform provider or a CloudFormation module, that is the quickstart. Lead your posts with the resource block and link to the module, not a console walkthrough.
4. **Limits and quotas get read closer than features.** This audience has been burned by a cold start, a timeout or a regional gap. State your limits plainly on your company page; it reads as honesty and earns the follow.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "It wasn’t that it blew up. It was that a certain baseline level of quality was maintained. It feels super reliable as a channel, and it’s something you can do repeatedly." Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md))

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do cloud engineers read, and what should your brand say?

Examples of popular posts on these tags that cloud engineers read and talk about on daily.dev, each linked to its page and discussion:

- [What happens when the cloud blows up?](https://daily.dev/posts/what-happens-when-the-cloud-blows-up--hppqgjaf9) (from InfoWorld: 1 comments, 26 upvotes on daily.dev)
- [Why ECS Outlives Every Convenience Layer AWS Builds On Top Of It](https://daily.dev/posts/why-ecs-outlives-every-convenience-layer-aws-builds-on-top-of-it-4xnkl9er4) (from AWS Fundamentals: 1 comments, 21 upvotes on daily.dev)
- [EU set to name AWS and Azure DMA gatekeepers in November](https://daily.dev/posts/eu-set-to-name-aws-and-azure-dma-gatekeepers-in-november-pt28maewn) (from The Next Web: 1 comments, 3 upvotes on daily.dev)
- [Introducing new session management tools with native, granular controls](https://daily.dev/posts/introducing-new-session-management-tools-with-native-granular-controls-fuxukozye) (from Google Cloud: 1 comments, 2 upvotes on daily.dev)
- [All the numbers: Amazon Prime Day 2026 powered by AWS](https://daily.dev/posts/all-the-numbers-amazon-prime-day-2026-powered-by-aws-e65zrehah) (from AWS: 1 comments, 1 upvotes on daily.dev)

What that means for your message (takeaways):

- **Cost:** Publish the bill before and the bill after, with the workload described
- **Multi-cloud:** Write plainly about what is portable and what is not
- **Serverless limits:** Document cold starts, timeouts and size caps, with numbers, before anyone asks

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching cloud engineers: [How to market to cloud engineers](https://business.daily.dev/resources/how-to-market-to-cloud-engineers.md) | [How to reach DevOps and platform engineers](https://business.daily.dev/resources/how-to-reach-devops-platform-engineers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target cloud engineers on daily.dev?

- Tags: #cloud, #aws, #azure, #gcp, #serverless, #terraform
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The DevOps and Cloud newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with cloud engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading cloud engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where cloud engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with cloud engineers where they already discover tools and ideas.

## Where else can you reach cloud engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #cloud, #aws, #azure, #gcp, #terraform, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Cloud newsletters (Last Week in AWS, TLDR DevOps) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| AWS re:Invent, Google Cloud Next and Microsoft Build | Booths and talks | By event | Sponsorship packages | Enterprise relationships |
| Reddit (r/aws, r/azure, r/googlecloud, r/devops) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Cloud and DevOps podcasts | Host-read sponsorships | By show | Per episode | Brand familiarity |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring cloud engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/aws/).

Related audiences: [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [SRE and platform engineers](https://business.daily.dev/audience/sre-platform-engineers.md) | [Security engineers](https://business.daily.dev/audience/security-engineers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many cloud engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and cloud engineers there read about AWS, Azure, Google Cloud and infrastructure as code. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target AWS, Azure or Google Cloud engineers separately?**

Yes. Your posts can reach only developers who read #aws, only #azure or #gcp, or #cloud with #terraform and #serverless, with seniority and region on top. Write each post in the provider’s own service names so it reads as native.

**How would a daily.dev plan build our brand with cloud engineers?**

Your verified company page comes first, with cost write-ups, architecture posts and release notes. Your plan puts them in the feed of developers who read #cloud and the provider tag you support, and in the DevOps and Cloud newsletter. An architecture guide is a strong post to lead with.

**Can we build a following of cloud engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of cloud engineers who read #cloud, #aws, #azure. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with cloud engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach cloud engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to cloud engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-cloud-engineers&audience=cloud-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)