--- title: "How to advertise to C and C++ developers | daily.dev Ads" url: https://business.daily.dev/audience/cpp-developers/ description: "How to advertise to C and C++ developers: build your brand on daily.dev where they read #c++, #c and #performance, with a plan we run for you." lastUpdated: "2026-10-14" llmsTxt: https://business.daily.dev/llms.txt --- ## How to advertise to C and C++ developers To advertise to C and C++ developers, be where they read every day: daily.dev Ads, CppCon, CppCast and r/cpp. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #c++, #c and #performance, in one plan we run for you. ## Who are the C and C++ developers on daily.dev? Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026). | Seniority | Share | | --- | --- | | Junior (0-3 years) | 25% | | Mid-Level (3-7 years) | 45% | | Senior (7+ years) | 30% | | Region | Share | | --- | --- | | North America | 35% | | Europe (EMEA) | 40% | | Asia Pacific (APAC) | 15% | | Latin America | 10% | The tags that reach them (any mix can be targeted; 800+ keywords in all): - #c++ (C++) - #c (C Programming) - #embedded (Embedded Systems) - #performance (Performance) - #rust (Rust) - #linux (Linux) ### Where C and C++ developers get their news The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API): 1. Lobsters 2. Hacker News 3. Let's Get Rusty 4. XDA Developers 5. ThePrimeTime 6. Product Hunt 7. It's Foss 8. Awesome Go ### What C and C++ developers also read Tags on the same recent posts, as a share of them (worth adding to your targeting): | Tag | Share of recent posts | | --- | --- | | #open-source | 6% | | #hardware | 5% | | #iot | 5% | | #game-development | 3% | ## How do you reach C and C++ developers? Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week. 1. **They rerun the benchmark, so publish the flags.** A C++ developer treats a performance claim as a hypothesis. Publish the compiler, flags, hardware and input with a link to the harness; a figure with all of them gets shared. 2. **Build-system support decides whether it gets tried.** A library that does not fit CMake, vcpkg or Conan is a weekend project nobody takes on. Name the supported build systems and the one-line integration in every release post. 3. **Address Rust rather than ignore it.** Memory safety, interoperability and incremental migration are on this audience’s mind. If your tool helps with any of them, publish about it plainly and join the discussion. 4. **A bug found in real code is the best post.** Run your analyser or sanitizer on a well-known open-source project and publish the finding. A specific bug in code they recognise persuades more than any list of supported checks. Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md). > "Single burst campaigns tend to not work. Someone might check it out, but they won’t take it seriously unless they see it repeatedly, and see other people using it." Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md)) Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ). ## What do C and C++ developers read, and what should your brand say? Examples of popular posts on these tags that C and C++ developers read and talk about on daily.dev, each linked to its page and discussion: - [Google Rewrites Critical C Dependencies to Rust Using AI and Differential Fuzzing](https://daily.dev/posts/google-rewrites-critical-c-dependencies-to-rust-using-ai-and-differential-fuzzing-4io3x5gw7) (from InfoQ: 2 comments, 5 upvotes on daily.dev) - [C for Rust Programmers](https://daily.dev/posts/c-for-rust-programmers-labu1lacg) (from Lobsters: 1 comments, 2 upvotes on daily.dev) - [Memory safety for Postgres extensions in C/C++](https://daily.dev/posts/memory-safety-for-postgres-extensions-in-c-c--h18erylur) (from ClickHouse: 2 comments, 33 upvotes on daily.dev) - [Timers pending at shutdown](https://daily.dev/posts/timers-pending-at-shutdown-w3r7iwp1b) (from Rambling Comments: 1 comments, 1 upvotes on daily.dev) What that means for your message (takeaways): - **Performance:** Publish the benchmark with the compiler flags and the hardware stated - **Memory safety:** Show the bug class your tool catches with a real example - **Build times:** Share seconds before and after on a named open-source project Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.). Guides on reaching C and C++ developers: [How to market to C++ developers](https://business.daily.dev/resources/how-to-market-to-cpp-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md) ## How do you target C and C++ developers on daily.dev? - Tags: #c++, #c, #embedded, #performance, #rust, #linux - Seniority: Junior, mid-level, senior and leadership, from on-platform activity - Region: Global, or by region and country - In your plan: Your verified company page; Your posts in their feed; Your logo on the daily.dev homepage; A weekly report and a campaign manager - Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter) Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md). - **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month - **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage - **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns ## What do teams build with C and C++ developers on daily.dev? - **Build your brand with them:** Show up every day in the reading C and C++ developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool. - **Grow a community around your product:** Your verified company page is where C and C++ developers follow you, discuss your posts and come back for your next release. - **Strengthen your employer brand:** Share engineering stories, culture and open roles with C and C++ developers where they already discover tools and ideas. ## Where else can you reach C and C++ developers? | Channel | Format | Target by stack | How you buy | Best for | | --- | --- | --- | --- | --- | | **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #c++, #c and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you | | C++ conferences (CppCon, C++Now, Meeting C++) | Booths and talks | By event | Sponsorship packages | Credibility with the standards community | | Reddit (r/cpp, r/C_Programming) | Promoted posts | By subreddit | Self-serve | Discussion and feedback | | C++ podcasts and video series (CppCast, C++ Weekly) | Host-read sponsorships and sponsored episodes | By show | Per episode | Brand familiarity | | Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task | | Hacker News | Show HN and Launch HN posts | None; the front page decides | Organic | One-off launches with a technical story | Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md). Hiring C and C++ developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/). Related audiences: [Rust developers](https://business.daily.dev/audience/rust-developers.md) | [Embedded engineers](https://business.daily.dev/audience/embedded-engineers.md) | [Game developers](https://business.daily.dev/audience/game-developers.md) | [All audiences](https://business.daily.dev/audience.md) ### Frequently asked questions **Can I target C++ developers specifically?** Yes. Your posts can reach only developers who read #c++, or #c++ with #c, #embedded, #performance or #rust, with seniority and region on top. It is built on what developers read, not a self-declared profile. **How many C and C++ developers can I reach on daily.dev?** daily.dev reaches millions of developers, and C and C++ developers there read about performance, memory safety and build tooling. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior. **How would a daily.dev plan build our brand with C and C++ developers?** Your verified company page comes first, with benchmarks they can rerun, release notes and findings on real code. Your plan puts them in the feed of developers who read #c++, #c and #performance. Lead with a post that runs your tool on a well-known codebase. **Can we build a following of C and C++ developers on daily.dev?** Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of C and C++ developers who read #c++, #c, #embedded. The following stays yours between campaigns. **Can we use daily.dev for employer brand with C and C++ developers?** Yes. Engineering stories, culture and open-source work published on your company page reach C and C++ developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in. **What does it cost to advertise to C and C++ developers on daily.dev?** daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote. [Explore your options](https://business.daily.dev/schedule/?ref=audience-cpp-developers&audience=cpp-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)