---
title: "How to advertise to data engineers | daily.dev Ads"
url: https://business.daily.dev/audience/data-engineers/
description: "How to advertise to data engineers: build your brand on daily.dev where they read #data-engineering, #sql and #postgresql, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to data engineers

To advertise to data engineers, be where they read every day: daily.dev Ads, Data Engineering Weekly, r/dataengineering and Coalesce. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #data-engineering, #sql and #postgresql, plus the Data and Databases newsletter, in one plan we run for you.

## Who are the data engineers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #data-engineering (Data Engineering)
- #sql (SQL)
- #postgresql (PostgreSQL)
- #database (Database)
- #data-science (Data Science)
- #python (Python)

### Where data engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. freeCodeCamp
2. PostgreSQL
3. Hackaday
4. scopespace
5. Hacker News
6. Tech With Tim
7. Nestjs Developers
8. Real Python

### What data engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 7% |
| #apache-iceberg | 6% |
| #llm | 5% |
| #security | 4% |
| #machine-learning | 4% |
| #duckdb | 3% |
| #mysql | 3% |
| #rails | 3% |

## How do you reach data engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Show the query plan, the pipeline and the backfill.** Data engineers judge a tool by what it does to a workload they recognise. Publish real queries, real DAGs and real cost lines on your company page, and they come back for the next one.
2. **Postgres is where most teams start. Say where you fit.** Position against the default honestly: what you replace, what you add to it, and when a team should not use you. That candour is what earns a follow from this audience.
3. **Reliability is the story, not speed alone.** Idempotency, backfills, lineage and the on-call that went quiet are what data engineers forward to their team. Publish those stories first, then talk about speed.
4. **Treat data for AI as a data problem.** Embeddings, retrieval and vector storage are infrastructure questions to this audience. Write about them that way, for readers of #database and #data-science as well as #rag.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "The biggest standout was the engagement quality. That’s the kind of result that gets attention internally, because it suggests the message is landing with the right audience." Trevor Rawls, Senior Marketing Manager, Postmark, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/postmark.md))

Hear it from the team: [Developer marketing that works: authenticity over ads](https://www.youtube.com/watch?v=s-z3K3pxiDs).

## What do data engineers read, and what should your brand say?

Examples of popular posts on these tags that data engineers read and talk about on daily.dev, each linked to its page and discussion:

- [AI Row Count Estimates Come From Nothing](https://daily.dev/posts/ai-row-count-estimates-come-from-nothing-c8dtnsw4u) (from SQL Authority: 5 comments, 33 upvotes on daily.dev)
- [They All Write, Store, and Read Data: How to Pick The Right Database](https://daily.dev/posts/they-all-write-store-and-read-data-how-to-pick-the-right-database-qc0uzzyek) (from MotherDuck: 2 comments, 11 upvotes on daily.dev)
- [Google Cloud: Investing in the future of PostgreSQL — 2026 highlights](https://daily.dev/posts/google-cloud-investing-in-the-future-of-postgresql-2026-highlights-t1wyfbzsp) (from Google Open Source Blog: 2 comments, 7 upvotes on daily.dev)
- [DuckDB Skills for Claude Code](https://daily.dev/posts/duckdb-skills-for-claude-code-p0jrypxv5) (from DuckDB: 1 comments, 17 upvotes on daily.dev)
- [Build anything: Supabase from code, and an MCP server for your app](https://daily.dev/posts/build-anything-supabase-from-code-and-an-mcp-server-for-your-app-57ek84lkt) (from Supabase: 1 comments, 17 upvotes on daily.dev)

What that means for your message (takeaways):

- **Postgres for everything:** Publish what you replace or add to Postgres, with the query plan to back it
- **Pipeline reliability:** Share the backfills, the idempotency work and the on-call that went quiet, with the pipeline you ran
- **Data for AI:** Write about embeddings and retrieval as a data problem, from the storage up

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching data engineers: [How to reach data engineers and ML practitioners](https://business.daily.dev/resources/how-to-reach-data-engineers-ml-practitioners.md) | [How to market database and data infrastructure products](https://business.daily.dev/resources/market-database-data-infrastructure-products-for-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target data engineers on daily.dev?

- Tags: #data-engineering, #sql, #postgresql, #database, #data-science, #python
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Data and Databases newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with data engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading data engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where data engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with data engineers where they already discover tools and ideas.

## Where else can you reach data engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: data tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Data newsletters (Data Engineering Weekly, Data Elixir) | One sponsor slot per issue | By list topic | Per issue | Launch-week spikes |
| Reddit (r/dataengineering) | Promoted posts | By subreddit and interest | Self-serve | Discussion and feedback |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |
| Data conferences (Data + AI Summit, Coalesce) | Booths and talks | By event | Sponsorship packages | Enterprise relationships |
| Community Slacks (dbt, Airflow) | Organic participation | By community | Organic | Support and credibility |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring data engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/postgresql/).

Related audiences: [Python developers](https://business.daily.dev/audience/python-developers.md) | [AI engineers](https://business.daily.dev/audience/ai-engineers.md) | [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many data engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and data engineers on it read about SQL, Postgres, pipelines and storage engines. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target Postgres users specifically?**

Yes. Your posts can reach only developers who read #postgresql, or #postgresql with #database and #sql, by seniority and region.

**How would a daily.dev plan build our brand with data engineers?**

Your verified company page holds your architecture write-ups, benchmarks and releases. Your plan puts those posts in the feed of developers who read #data-engineering, #sql and #postgresql, and in the Data and Databases newsletter for a release. Lead with a migration guide engineers search for later.

**Can we build a following of data engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of data engineers who read #data-engineering, #sql, #postgresql. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with data engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach data engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to data engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-data-engineers&audience=data-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)