---
title: "How to advertise to data scientists | daily.dev Ads"
url: https://business.daily.dev/audience/data-scientists/
description: "How to advertise to data scientists: build your brand on daily.dev where they read #data-science, #machine-learning and #python, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to data scientists

To advertise to data scientists, be where they read every day: daily.dev Ads, Data Elixir and The Batch, Kaggle and r/datascience. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #data-science and #machine-learning, and in the Data and Databases newsletter, in one plan we run for you.

## Who are the data scientists on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #data-science (Data Science)
- #machine-learning (Machine Learning)
- #python (Python)
- #deep-learning (Deep Learning)
- #statistics (Statistics)
- #pandas (Pandas)

### Where data scientists get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. freeCodeCamp
2. Hacker News
3. Real Python
4. Hackaday
5. Fireship
6. ByteByteGo
7. Tech With Tim
8. Towards Data Science

### What data scientists also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #llm | 11% |
| #data-analysis | 8% |
| #r | 6% |
| #ai-agents | 4% |
| #numpy | 4% |
| #pytorch | 3% |
| #data-visualization | 3% |

## How do you reach data scientists?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **The notebook is the post.** Data scientists evaluate a tool by running it on data they know. Publish notebooks they can open and execute on a public dataset; a product tour is closed before the first cell.
2. **Show the result against the baseline they already have.** This audience compares everything with what it used last week. Put the metric, the baseline and the dataset in the post, so the improvement is specific enough to check.
3. **They read in Python and adopt in Python.** Lead with the import and the first call, and make sure the example runs in a plain notebook before any platform account exists. That is the post that gets shared with the team.
4. **Statistics readers distrust a round number.** A claim of accuracy or speed without a confidence interval or a test setup reads as marketing to a statistician. State how the number was measured; that line is what makes it believable.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "The biggest standout was the engagement quality. That’s the kind of result that gets attention internally, because it suggests the message is landing with the right audience." Trevor Rawls, Senior Marketing Manager, Postmark, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/postmark.md))

Hear it from the team: [Developer marketing is anything but marketing](https://www.youtube.com/watch?v=mtx_iEMnr8c).

## What do data scientists read, and what should your brand say?

Examples of popular posts on these tags that data scientists read and talk about on daily.dev, each linked to its page and discussion:

- [Colab is now part of your Google AI plan](https://daily.dev/posts/colab-is-now-part-of-your-google-ai-plan-kaof9vqvd) (from Google Developers: 3 comments, 40 upvotes on daily.dev)
- [Hands-On Evolution of Deep Learning – Geoffrey Hinton’s AI Legacy](https://daily.dev/posts/hands-on-evolution-of-deep-learning-geoffrey-hinton-s-ai-legacy-u1qwrcunx) (from freeCodeCamp: 2 comments, 29 upvotes on daily.dev)
- [Singapore’s government creates a dating app](https://daily.dev/posts/singapore-s-government-creates-a-dating-app-r2obyuwni) (from The Register: 1 comments, 7 upvotes on daily.dev)

What that means for your message (takeaways):

- **From notebook to production:** Publish the same model served, with the latency it got
- **Data quality:** Share the bad rows your tool caught on a real dataset, counted
- **Compute cost:** Post training time and GPU hours side by side, with the setup

Does it work? Two advertisers in their own words: [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.); [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.).

Guides on reaching data scientists: [How to market to data scientists](https://business.daily.dev/resources/how-to-market-to-data-scientists.md) | [How to reach data engineers and ML practitioners](https://business.daily.dev/resources/how-to-reach-data-engineers-ml-practitioners.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target data scientists on daily.dev?

- Tags: #data-science, #machine-learning, #python, #deep-learning, #statistics, #pandas
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Data and Databases newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with data scientists on daily.dev?

- **Build your brand with them:** Show up every day in the reading data scientists chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where data scientists follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with data scientists where they already discover tools and ideas.

## Where else can you reach data scientists?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #data-science, #machine-learning, #python, #pandas, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Data science newsletters (Data Elixir, The Batch) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| Kaggle and Hugging Face communities | Competitions, sponsored datasets and model pages | By competition or model | Sponsorship packages | Hands-on adoption |
| Reddit (r/datascience, r/MachineLearning) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| PyData and ODSC | Booths and talks | By event | Sponsorship packages | Community presence |
| Data science podcasts | Host-read sponsorships | By show | Per episode | Brand familiarity |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md).

Hiring data scientists instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/python/).

Related audiences: [Data engineers](https://business.daily.dev/audience/data-engineers.md) | [AI engineers](https://business.daily.dev/audience/ai-engineers.md) | [Python developers](https://business.daily.dev/audience/python-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many data scientists can I reach on daily.dev?**

daily.dev reaches millions of developers, and data scientists there read about modelling, Python tooling and the data behind both. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target data scientists specifically?**

Yes. Your posts can reach only developers who read #data-science, or #data-science with #machine-learning, #pandas or #statistics, with seniority and region on top. It is built on what developers read, not a self-declared job title.

**How would a daily.dev plan build our brand with data scientists?**

Your verified company page comes first, with notebooks, benchmarks against a baseline and release notes. Your plan puts them in the feed of developers who read #data-science and #machine-learning and in the Data and Databases newsletter. A tutorial on a public dataset is a strong post to lead with.

**Can we build a following of data scientists on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of data scientists who read #data-science, #machine-learning, #python. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with data scientists?**

Yes. Engineering stories, culture and open-source work published on your company page reach data scientists where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to data scientists on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-data-scientists&audience=data-scientists) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)