--- title: "How to advertise to DevOps engineers | daily.dev Ads" url: https://business.daily.dev/audience/devops-engineers/ description: "How to advertise to DevOps engineers: build your brand on daily.dev where they read #devops, #kubernetes and #cloud, with a plan we run for you." lastUpdated: "2026-10-14" llmsTxt: https://business.daily.dev/llms.txt --- ## How to advertise to DevOps engineers To advertise to DevOps engineers, be where they read every day: daily.dev Ads, DevOps Weekly, r/devops and KubeCon. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #devops, #kubernetes and #cloud, plus the DevOps and Cloud newsletter, in one plan we run for you. ## Who are the DevOps engineers on daily.dev? | Fact | Value | Source | | --- | --- | --- | | of active developers read DevOps / cloud content | 24% | daily.dev internal platform analytics, Q1 2026, as of 2026-03 | Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026). | Seniority | Share | | --- | --- | | Junior (0-3 years) | 25% | | Mid-Level (3-7 years) | 45% | | Senior (7+ years) | 30% | | Region | Share | | --- | --- | | North America | 35% | | Europe (EMEA) | 40% | | Asia Pacific (APAC) | 15% | | Latin America | 10% | The tags that reach them (any mix can be targeted; 800+ keywords in all): - #devops (DevOps) - #kubernetes (Kubernetes) - #docker (Docker) - #cloud (Cloud) - #aws (AWS) - #terraform (Terraform) ### Where DevOps engineers get their news The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API): 1. TechWorld with Nana 2. XDA Developers 3. KodeKloud's Squad 4. freeCodeCamp 5. Just Java 6. AWS 7. DevOps.com 8. It's Foss ### What DevOps engineers also read Tags on the same recent posts, as a share of them (worth adding to your targeting): | Tag | Share of recent posts | | --- | --- | | #observability | 12% | | #ai-agents | 10% | | #iac | 9% | | #self-hosting | 9% | | #security | 8% | | #homelab | 5% | | #opentelemetry | 3% | | #cicd | 3% | ## How do you reach DevOps engineers? Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week. 1. **Write about the incidents your product prevents.** DevOps engineers trust the vendor who understands their worst night. Publish postmortems, failure modes and the runbook steps your tool removes on your company page, every month. 2. **Show the dashboard and the pipeline in the post.** This audience evaluates by looking at the tool. Posts with a real screen and real numbers on it earn follows; a slogan earns a scroll. 3. **Write for the engineer and the person who signs off.** Platform products are adopted by engineers and approved by their leads. Give both the cost, the migration path and the support story in plain terms. 4. **Trust here is built over a quarter, not a week.** Kubernetes, Terraform and cloud tooling are chosen from names engineers already recognise. Publish steadily, and your brand stays in front of the same #kubernetes readers week after week. Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md). > "It wasn’t just ‘here’s your campaign, good luck.’ The team brought creative guidance, audience intel, and suggestions around targeting and budget shifts." Trevor Rawls, Senior Marketing Manager, Postmark, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/postmark.md)) Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ). ## What do DevOps engineers read, and what should your brand say? Examples of popular posts on these tags that DevOps engineers read and talk about on daily.dev, each linked to its page and discussion: - [Portainer Cuts the Cord Between Its Free and Paid Editions](https://daily.dev/posts/portainer-cuts-the-cord-between-its-free-and-paid-editions-uhzgnuf9c) (from It's Foss: 2 comments, 21 upvotes on daily.dev) - [What happens when the cloud blows up?](https://daily.dev/posts/what-happens-when-the-cloud-blows-up--hppqgjaf9) (from InfoWorld: 1 comments, 26 upvotes on daily.dev) - [Why ECS Outlives Every Convenience Layer AWS Builds On Top Of It](https://daily.dev/posts/why-ecs-outlives-every-convenience-layer-aws-builds-on-top-of-it-4xnkl9er4) (from AWS Fundamentals: 1 comments, 21 upvotes on daily.dev) - [How We Deployed, Maintained, and Migrated Production n8n on EKS](https://daily.dev/posts/how-we-deployed-maintained-and-migrated-production-n8n-on-eks-w5wombyn3) (from Fairwinds Blog: 1 comments, 13 upvotes on daily.dev) - [How to Debug a Stuck Kubernetes Rollout with a Hands-On Lab](https://daily.dev/posts/how-to-debug-a-stuck-kubernetes-rollout-with-a-hands-on-lab-og5k6586y) (from freeCodeCamp: 1 comments, 8 upvotes on daily.dev) What that means for your message (takeaways): - **Kubernetes complexity:** Publish what you removed: the YAML lines, the pages at 3 a.m., the runbook steps. Be specific - **Platform engineering:** Share your golden paths and self-service setup, with the team size it took to build them - **Cloud cost:** Post a bill before and after, and how you got there; engineers share those Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.). Guides on reaching DevOps engineers: [How to reach DevOps and platform engineers](https://business.daily.dev/resources/how-to-reach-devops-platform-engineers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md) ## How do you target DevOps engineers on daily.dev? - Tags: #devops, #kubernetes, #docker, #cloud, #aws, #terraform - Seniority: Junior, mid-level, senior and leadership, from on-platform activity - Region: Global, or by region and country - In your plan: Your verified company page; Your posts in their feed; The DevOps and Cloud newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager - Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter) Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md). - **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month - **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage - **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns ## What do teams build with DevOps engineers on daily.dev? - **Build your brand with them:** Show up every day in the reading DevOps engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool. - **Grow a community around your product:** Your verified company page is where DevOps engineers follow you, discuss your posts and come back for your next release. - **Strengthen your employer brand:** Share engineering stories, culture and open roles with DevOps engineers where they already discover tools and ideas. ## Where else can you reach DevOps engineers? | Channel | Format | Target by stack | How you buy | Best for | | --- | --- | --- | --- | --- | | **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: DevOps tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you | | DevOps newsletters (DevOps Weekly, SRE Weekly) | One sponsor slot per issue | By list topic | Per issue | Launch-week spikes | | Reddit (r/devops, r/kubernetes) | Promoted posts | By subreddit and interest | Self-serve | Discussion and feedback | | LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title | | KubeCon and CNCF events | Booths and talks | By event | Sponsorship packages | Enterprise relationships | | The New Stack, InfoQ | Sponsored articles and display | By site section | Direct sales | Thought leadership | | Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task | Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md). Hiring DevOps engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/kubernetes/). Related audiences: [Go developers](https://business.daily.dev/audience/go-developers.md) | [Security engineers](https://business.daily.dev/audience/security-engineers.md) | [Web developers](https://business.daily.dev/audience/web-developers.md) | [All audiences](https://business.daily.dev/audience.md) ### Frequently asked questions **How many DevOps engineers can I reach on daily.dev?** daily.dev reaches millions of developers, and DevOps engineers on it read about Kubernetes, CI/CD, infrastructure as code and incident write-ups. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior. **Can I reach Kubernetes engineers specifically?** Yes. Your posts can reach only developers who read #kubernetes, or #kubernetes with #devops, #cloud and #terraform, by seniority and region. **How would a daily.dev plan build our brand with DevOps engineers?** Start with your verified company page: releases, postmortems and engineering write-ups that show the dashboard or the pipeline. Your plan puts those posts in the feed of developers who read #devops, #kubernetes and #cloud, and in the DevOps and Cloud newsletter. Lead with the guide engineers keep. **Can we build a following of DevOps engineers on daily.dev?** Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of DevOps engineers who read #devops, #kubernetes, #docker. The following stays yours between campaigns. **Can we use daily.dev for employer brand with DevOps engineers?** Yes. Engineering stories, culture and open-source work published on your company page reach DevOps engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in. **What does it cost to advertise to DevOps engineers on daily.dev?** daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote. [Explore your options](https://business.daily.dev/schedule/?ref=audience-devops-engineers&audience=devops-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)