---
title: "How to advertise to embedded and IoT engineers | daily.dev Ads"
url: https://business.daily.dev/audience/embedded-engineers/
description: "How to advertise to embedded and IoT engineers: build your brand on daily.dev where they read #embedded, #iot and #rust, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to embedded and IoT engineers

To advertise to embedded and IoT engineers, be where they read every day: daily.dev Ads, Embedded.fm, Embedded World and r/embedded. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #embedded, #iot and #c, in one plan we run for you.

## Who are the embedded and IoT engineers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #embedded (Embedded Systems)
- #iot (IoT)
- #c (C Programming)
- #hardware (Hardware)
- #rust (Rust)
- #linux (Linux)

### Where embedded and IoT engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Hacker News
2. Lobsters
3. XDA Developers
4. Hackaday
5. Low Level Learning
6. Let's Get Rusty
7. Product Hunt
8. Phoronix

### What embedded and IoT engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #open-source | 7% |
| #tech-news | 4% |
| #raspberry-pi | 3% |
| #retrocomputing | 2% |

## How do you reach embedded and IoT engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Lead with the numbers in the datasheet.** Embedded engineers decide on flash, RAM, power draw and supported parts. Publish those figures for a named microcontroller and the post reads as information, not as marketing.
2. **Long-term support is the purchase decision.** A part or platform is chosen for a product that ships for years. Publish your support window, how updates are delivered and the migration path, and keep posting as it holds.
3. **Bare metal and embedded Linux need different posts.** A reader on #c and #hardware and a reader on #linux and #iot want different examples. Publish the register-level example for one and the Yocto layer or the container for the other.
4. **A reference design on a common board is the demo.** This audience reproduces before it trusts. Publish the wiring and the firmware on a development board they already own, and link to that rather than to a form.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "Keep publishing, or the AI forgets you exist." Joseph Petty, Head of Developer Experience, Handsontable, interviewed at DevRelCon New York 2026

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do embedded and IoT engineers read, and what should your brand say?

Examples of popular posts on these tags that embedded and IoT engineers read and talk about on daily.dev, each linked to its page and discussion:

- [Google Rewrites Critical C Dependencies to Rust Using AI and Differential Fuzzing](https://daily.dev/posts/google-rewrites-critical-c-dependencies-to-rust-using-ai-and-differential-fuzzing-4io3x5gw7) (from InfoQ: 2 comments, 5 upvotes on daily.dev)
- [DEBIX M8391-01 industrial SBC features MediaTek Genio 720 SoC with 9 TOPS NPU, dual-display support](https://daily.dev/posts/debix-m8391-01-industrial-sbc-features-mediatek-genio-720-soc-with-9-tops-npu-dual-display-support-1wsbl9zhd) (from CNX Software: 2 comments, 2 upvotes on daily.dev)
- [C for Rust Programmers](https://daily.dev/posts/c-for-rust-programmers-labu1lacg) (from Lobsters: 1 comments, 2 upvotes on daily.dev)
- [A Modern Browser For The PlayStation Portable](https://daily.dev/posts/a-modern-browser-for-the-playstation-portable-vywzbillf) (from Hackaday: 1 comments, 1 upvotes on daily.dev)

What that means for your message (takeaways):

- **Memory and power:** Publish flash, RAM and microamps on a named part
- **Rust on bare metal:** Write about the class of bug it removes and the toolchain it needs
- **Fleet updates:** Show step by step how a bad firmware rolls back

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching embedded and IoT engineers: [How to reach embedded and hardware engineers](https://business.daily.dev/resources/how-to-reach-embedded-hardware-engineers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target embedded and IoT engineers on daily.dev?

- Tags: #embedded, #iot, #c, #hardware, #rust, #linux
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with embedded and IoT engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading embedded and IoT engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where embedded and IoT engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with embedded and IoT engineers where they already discover tools and ideas.

## Where else can you reach embedded and IoT engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #embedded, #iot, #c, #hardware, #rust, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Embedded podcasts and newsletters (Embedded.fm, Embedded Artistry) | Host-read sponsorships and newsletter slots | By show or list | Per episode or issue | Brand familiarity with practitioners |
| Embedded World and the Embedded Systems Conference | Booths and talks | By event | Sponsorship packages | Hardware partner relationships |
| Reddit (r/embedded, r/esp32, r/rust) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Hackaday and Hackster.io | Sponsored projects and contests | By platform | Sponsorship packages | Maker and prototyping reach |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring embedded and IoT engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/rust/).

Related audiences: [C++ developers](https://business.daily.dev/audience/cpp-developers.md) | [Rust developers](https://business.daily.dev/audience/rust-developers.md) | [Game developers](https://business.daily.dev/audience/game-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many embedded and IoT engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and embedded engineers there read about firmware, microcontrollers and Rust on bare metal. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target embedded engineers specifically?**

Yes. Your posts can reach only developers who read #embedded, or #embedded with #iot, #c, #hardware or #rust, with seniority and region on top. It is built on what developers read, not a self-declared profile.

**How would a daily.dev plan build our brand with embedded and IoT engineers?**

Your verified company page comes first, with datasheet-level release notes, reference designs and support updates. Your plan puts them in the feed of developers who read #embedded, #iot and #c. Lead with a post built on a common development board.

**Can we build a following of embedded and IoT engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of embedded and IoT engineers who read #embedded, #iot, #c. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with embedded and IoT engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach embedded and IoT engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to embedded and IoT engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-embedded-engineers&audience=embedded-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)