---
title: "How to advertise to game developers | daily.dev Ads"
url: https://business.daily.dev/audience/game-developers/
description: "How to advertise to game developers: build your brand on daily.dev where they read #game-development, #unity and #c++, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to game developers

To advertise to game developers, be where they read every day: daily.dev Ads, Game Developer, GDC and r/gamedev. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #game-development, #unity and #godot, in one plan we run for you.

## Who are the game developers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #game-development (Game Development)
- #unity (Unity)
- #c++ (C++)
- #godot (Godot)
- #performance (Performance)
- #rust (Rust)

### Where game developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. 80 LEVEL
2. Lobsters
3. Gamefromscratch
4. Code Monkey
5. Hacker News
6. Godot
7. Let's Get Rusty
8. Game Developers

### What game developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #gaming | 11% |
| #game-design | 5% |
| #open-source | 5% |
| #3d | 4% |
| #ai-agents | 3% |
| #ruby | 3% |
| #linux | 3% |

## How do you reach game developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Engine users and engine builders read differently.** A Unity or Godot reader wants a plugin and a tutorial; a C++ or Rust reader wants a library and a benchmark. Publish for each, with the engine or the language named up front.
2. **Frame time on named hardware is the only benchmark.** Game developers measure in milliseconds per frame on a specific GPU or console. Publish before-and-after figures with the hardware named, and the post gets saved and shared.
3. **The licence is read before the feature list.** This audience has watched engine and middleware terms change under shipped games. Publish your licence model plainly and say what happens to a shipped title if it changes.
4. **A postmortem persuades where a demo does not.** Game developers trust a studio writing about what went wrong more than a vendor writing about what went right. Publish technical postmortems with the studios that use your tool, in their voice.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "You guys were awesome. I didn’t have to do anything. I basically just said what I wanted and it was running." Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md))

Hear it from the team: [Which developer ad creatives actually work? Creative review session](https://www.youtube.com/watch?v=sB9Lb3y6Zww).

## What do game developers read, and what should your brand say?

Examples of popular posts on these tags that game developers read and talk about on daily.dev, each linked to its page and discussion:

- [Cloudflare Cuts 100 TB of Memory from 1.1.1.1 DNS Cache](https://daily.dev/posts/cloudflare-cuts-100-tb-of-memory-from-1-1-1-1-dns-cache-yzw8fsmd5) (from InfoQ: 2 comments, 6 upvotes on daily.dev)
- [Lies, damned lies, and Rust in the TechEmpower Web Framework Benchmarks](https://daily.dev/posts/lies-damned-lies-and-rust-in-the-techempower-web-framework-benchmarks-ilvvsyqxm) (from Sylvain Kerkour: 2 comments, 3 upvotes on daily.dev)
- [GDScript: The Good, Bad, and Ugly Parts](https://daily.dev/posts/gdscript-the-good-bad-and-ugly-parts-ueflx4oba) (from Lobsters: 1 comments, 9 upvotes on daily.dev)
- [Сrochet Your Own Cozy Isometric City with Cotton in This Cute Game](https://daily.dev/posts/rochet-your-own-cozy-isometric-city-with-cotton-in-this-cute-game-ydh1oyvkr) (from 80 LEVEL: 1 comments, 8 upvotes on daily.dev)

What that means for your message (takeaways):

- **Frame time:** Publish milliseconds per frame before and after, on named hardware
- **Build and iteration time:** Share seconds from change to play, measured on a real project
- **Licensing:** State the terms plainly on your company page; this audience reads them first

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching game developers: [How to reach game developers](https://business.daily.dev/resources/how-to-reach-game-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target game developers on daily.dev?

- Tags: #game-development, #unity, #c++, #godot, #performance, #rust
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with game developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading game developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where game developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with game developers where they already discover tools and ideas.

## Where else can you reach game developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #game-development, #unity, #c++, #godot, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Game development newsletters and sites (Game Developer, GameDev.net) | Sponsored posts and display | By site section | Direct sales | Industry-level reach |
| GDC and engine conferences | Booths and talks | By event | Sponsorship packages | Studio relationships |
| Reddit (r/gamedev, r/Unity3D, r/godot) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Devlog and tutorial creators on YouTube and Twitch | Sponsored segments | By creator | Direct with the creator | Indie and hobbyist reach |
| Hacker News | Show HN and Launch HN posts | None; the front page decides | Organic | One-off launches with a technical story |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md).

Hiring game developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/).

Related audiences: [C++ developers](https://business.daily.dev/audience/cpp-developers.md) | [Rust developers](https://business.daily.dev/audience/rust-developers.md) | [Mobile developers](https://business.daily.dev/audience/mobile-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many game developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and game developers there read about engines, rendering and the systems code underneath. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target game developers specifically?**

Yes. Your posts can reach only developers who read #game-development, or #game-development with #unity, #godot or #c++, with seniority and region on top. Because it is built on what developers read, it also reaches the systems programmers who follow game development without the title.

**How would a daily.dev plan build our brand with game developers?**

Your verified company page comes first, with devlogs, postmortems and release notes. Your plan puts them in the feed of developers who read #game-development and the engine tag you support. A technical deep dive is a strong post to lead with.

**Can we build a following of game developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of game developers who read #game-development, #unity, #c++. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with game developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach game developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to game developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-game-developers&audience=game-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)