---
title: "How to advertise to Java developers | daily.dev Ads"
url: https://business.daily.dev/audience/java-developers/
description: "How to advertise to Java developers: build your brand on daily.dev where they read #java, #spring, #kotlin and #jvm, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to Java developers

To advertise to Java developers, be where they read every day: daily.dev Ads, Java Weekly, r/java and Devoxx. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #java, #spring and #kotlin, plus the Web Development newsletter, in one plan we run for you.

## Who are the Java developers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #java (Java)
- #spring (Spring Framework)
- #kotlin (Kotlin)
- #jvm (JVM)
- #microservices (Microservices)
- #backend (Backend Development)

### Where Java developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Baeldung
2. JetBrains
3. Foojay.io
4. Atomic Spin
5. Spring
6. Just Java
7. ByteByteGo
8. Nestjs Developers

### What Java developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #architecture | 9% |
| #ai-agents | 8% |
| #security | 5% |
| #android | 5% |
| #spring-boot | 4% |
| #jetpack-compose | 4% |
| #career | 4% |
| #devtools | 3% |

## How do you reach Java developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Teams choose Java tools together. Write for the decision.** Java tools are usually chosen by a team, not one developer. Publish the architecture argument a lead can take into a meeting: cost, migration and support.
2. **Modern Java is the hook. Show the before and after.** Virtual threads, records, the latest LTS: Java developers read to see what the platform can now do. A post with a diff from the old way to the new one gets read and shared.
3. **JVM performance claims need the flags.** Publish startup time and memory with the configuration that produced them. This audience has been shown unreproducible benchmarks before, and they will rerun yours.
4. **Spring and Kotlin are their own communities.** #spring readers care about frameworks and integration; #kotlin readers are often building for Android. Publish for the ecosystem your product serves; posts about your own JVM team land with both.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "Keep publishing, or the AI forgets you exist." Joseph Petty, Head of Developer Experience, Handsontable, interviewed at DevRelCon New York 2026

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do Java developers read, and what should your brand say?

Examples of popular posts on these tags that Java developers read and talk about on daily.dev, each linked to its page and discussion:

- [Stop Using Java When Kotlin Exists](https://daily.dev/posts/stop-using-java-when-kotlin-exists-ib2r2pgex) (from Atomic Spin: 8 comments, 34 upvotes on daily.dev)
- [Nine unlikely trends shaping software development](https://daily.dev/posts/nine-unlikely-trends-shaping-software-development-dgxiizlg3) (from InfoWorld: 2 comments, 18 upvotes on daily.dev)
- [IntelliJ IDEA 2026.2.3 Is Out!](https://daily.dev/posts/intellij-idea-2026-2-3-is-out--pimuotjzw) (from JetBrains: 1 comments, 9 upvotes on daily.dev)
- [Where Your Bytes Live: Memory Layout in Rust and Java](https://daily.dev/posts/where-your-bytes-live-memory-layout-in-rust-and-java-tjqya8qqa) (from Medium: 1 comments, 4 upvotes on daily.dev)

What that means for your message (takeaways):

- **Modern Java:** Publish the before and after of moving to virtual threads and records, in real code
- **JVM performance:** Share startup time and memory with the flags that produced them
- **Enterprise without the ceremony:** Show the configuration your product removes, line by line

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching Java developers: [How to reach Java and .NET developers in the enterprise](https://business.daily.dev/resources/how-to-reach-java-dotnet-enterprise-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target Java developers on daily.dev?

- Tags: #java, #spring, #kotlin, #jvm, #microservices, #backend
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Web Development newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with Java developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading Java developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where Java developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with Java developers where they already discover tools and ideas.

## Where else can you reach Java developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #java and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Java newsletters (Baeldung Weekly Review, Java Weekly) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| Devoxx, JavaOne, Spring I/O | Booths and talks | By event | Sponsorship packages | Enterprise relationships |
| Reddit (r/java) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| InfoQ, DZone | Sponsored articles and display | By site section | Direct sales | Thought leadership |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring Java developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/java/).

Related audiences: [Go developers](https://business.daily.dev/audience/go-developers.md) | [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [Web developers](https://business.daily.dev/audience/web-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**Can I target Java developers on daily.dev?**

Yes. Your posts can reach only developers who read #java, or #java with #spring, #kotlin, #jvm or #microservices, by seniority and region. Targeting is built on what developers read, not a self-declared profile.

**How many Java developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and Java developers on it read about Spring, the JVM, Kotlin and microservices. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**How would a daily.dev plan build our brand with Java developers?**

Your verified company page holds the architecture write-ups and release notes a lead can take into a meeting. Your plan puts those posts in the feed of developers who read #java, #spring and #kotlin, and in the Web Development newsletter for a release. Lead with a write-up a team shares internally, and keep publishing over a quarter.

**Can we build a following of Java developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of Java developers who read #java, #spring, #kotlin. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with Java developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach Java developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to Java developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-java-developers&audience=java-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)