---
title: "How to advertise to Kotlin and Android developers | daily.dev Ads"
url: https://business.daily.dev/audience/kotlin-developers/
description: "How to advertise to Kotlin and Android developers: build your brand on daily.dev where they read #kotlin, #android and #jvm, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to Kotlin and Android developers

To advertise to Kotlin and Android developers, be where they read every day: daily.dev Ads, Kotlin Weekly, KotlinConf and r/androiddev. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #kotlin, #android and #jvm, in one plan we run for you.

## Who are the Kotlin and Android developers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #kotlin (Kotlin)
- #android (Android)
- #mobile (Mobile Development)
- #java (Java)
- #jvm (JVM)
- #backend (Backend Development)

### Where Kotlin and Android developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Baeldung
2. JetBrains
3. Android Developers Blog
4. Foojay.io
5. ProAndroidDev
6. Philipp Lackner
7. Atomic Spin
8. Nestjs Developers

### What Kotlin and Android developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 8% |
| #jetpack-compose | 4% |
| #compose-multiplatform | 4% |
| #ios | 4% |
| #tech-news | 4% |
| #react-native | 4% |
| #gradle | 3% |
| #open-source | 3% |

## How do you reach Kotlin and Android developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **A Java example reads as a tell, so write Kotlin.** Kotlin developers notice when a sample is Java with the syntax changed. Publish coroutines, extension functions and null safety; it signals your library was built for them.
2. **Android and server-side Kotlin need different posts.** A #kotlin reader on #android wants an SDK and a compatibility note; one on #jvm and #backend wants a framework integration. Publish for each and tag them separately.
3. **Release compatibility is the first question they ask.** Every Android release changes something an SDK depends on. Publish which API levels you support and how quickly you follow a new release, every time one lands.
4. **The Gradle line has to work the first time.** This audience adopts in the time it takes to sync a build. Open your posts with the dependency line and the initialisation, and link to a sample that builds without edits.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "Developers want to be marketed to. They just don’t want to be fluffed at." Nikita Jotwani, Principal Developer Advocate, HubSpot, interviewed at DevRelCon New York 2026

Hear it from the team: [Which developer ad creatives actually work? Creative review session](https://www.youtube.com/watch?v=sB9Lb3y6Zww).

## What do Kotlin and Android developers read, and what should your brand say?

Examples of popular posts on these tags that Kotlin and Android developers read and talk about on daily.dev, each linked to its page and discussion:

- [Stop Using Java When Kotlin Exists](https://daily.dev/posts/stop-using-java-when-kotlin-exists-ib2r2pgex) (from Atomic Spin: 8 comments, 34 upvotes on daily.dev)
- [IntelliJ IDEA 2026.2.3 Is Out!](https://daily.dev/posts/intellij-idea-2026-2-3-is-out--pimuotjzw) (from JetBrains: 1 comments, 9 upvotes on daily.dev)
- [Where Your Bytes Live: Memory Layout in Rust and Java](https://daily.dev/posts/where-your-bytes-live-memory-layout-in-rust-and-java-tjqya8qqa) (from Medium: 1 comments, 4 upvotes on daily.dev)

What that means for your message (takeaways):

- **Idiomatic Kotlin:** Publish coroutines and extension functions, not a Java example
- **The next Android release:** Post what changes and how your SDK handles it, the week it lands
- **Kotlin on the server:** Show the same language at both ends, with the shared module

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching Kotlin and Android developers: [How to market to Kotlin developers](https://business.daily.dev/resources/how-to-market-to-kotlin-developers.md) | [How to reach mobile developers](https://business.daily.dev/resources/mobile-developers-outreach.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target Kotlin and Android developers on daily.dev?

- Tags: #kotlin, #android, #mobile, #java, #jvm, #backend
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with Kotlin and Android developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading Kotlin and Android developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where Kotlin and Android developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with Kotlin and Android developers where they already discover tools and ideas.

## Where else can you reach Kotlin and Android developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #kotlin, #android and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Kotlin and Android newsletters (Kotlin Weekly, Android Weekly) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| KotlinConf and Droidcon | Booths and talks | By event | Sponsorship packages | Community presence |
| Reddit (r/Kotlin, r/androiddev) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Android YouTube creators and podcasts | Sponsored segments and host-read spots | By creator or show | Direct with the creator | Walkthroughs of an SDK |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring Kotlin and Android developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/kotlin/).

Related audiences: [Mobile developers](https://business.daily.dev/audience/mobile-developers.md) | [Java developers](https://business.daily.dev/audience/java-developers.md) | [Swift developers](https://business.daily.dev/audience/swift-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**Can I target Kotlin developers specifically?**

Yes. Your posts can reach only developers who read #kotlin, or #kotlin with #android, #jvm, #java or #backend, with seniority and region on top. It is built on what developers read, not a self-declared profile.

**How many Kotlin and Android developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and Kotlin developers there read about Android releases, coroutines and server-side Kotlin. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**How would a daily.dev plan build our brand with Kotlin and Android developers?**

Your verified company page comes first, with idiomatic Kotlin examples, release notes and compatibility updates. Your plan puts them in the feed of developers who read #kotlin and #android, or #kotlin and #jvm for server-side products. Lead with a sample that builds and runs on a device, and keep publishing over a release quarter.

**Can we build a following of Kotlin and Android developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of Kotlin and Android developers who read #kotlin, #android, #mobile. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with Kotlin and Android developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach Kotlin and Android developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to Kotlin and Android developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-kotlin-developers&audience=kotlin-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)