---
title: "How to advertise to PHP developers | daily.dev Ads"
url: https://business.daily.dev/audience/php-developers/
description: "How to advertise to PHP developers: build your brand on daily.dev where they read #php, #laravel and #webdev, with a company page and a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to PHP developers

To advertise to PHP developers, be where they read every day: daily.dev Ads, Laravel News, Laracon and r/PHP. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #php and #laravel, and in the Web Development newsletter, in one plan we run for you.

## Who are the PHP developers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #php (PHP)
- #laravel (Laravel)
- #webdev (Web Development)
- #backend (Backend Development)
- #javascript (JavaScript)
- #sql (SQL)

### Where PHP developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Hacker News
2. freeCodeCamp
3. Laravel News
4. Laravel Daily
5. FREEK.DEV
6. DuckDB
7. PHP Dev
8. DEV

### What PHP developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 8% |
| #css | 8% |
| #symfony | 6% |
| #react | 6% |
| #testing | 3% |
| #database | 3% |
| #security | 3% |
| #accessibility | 3% |

## How do you reach PHP developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Laravel is the entry point, so publish for it.** For many PHP developers, Laravel is the framework. Publish the Laravel integration, the service provider or the artisan command, so readers meet your product in their own framework.
2. **Composer install, then the first call, then nothing else.** PHP developers adopt a package in minutes or not at all. Open your posts with the install line and the first working call, and link to the quickstart rather than an overview.
3. **Hosting and deployment are the questions they still have.** If your product touches where PHP runs or how it deploys, publish the deploy flow step by step. It is the kind of post PHP developers save and come back to.
4. **Respect the language; the audience has heard the jokes.** PHP developers tune out anything that nods to the dismissive takes. Write about modern PHP as the typed, tested language it is, and your company page reads as one of their own.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "The hardest part is usually reaching developers in a way that feels relevant instead of generic. They’re quick to tune out broad marketing, so context and audience fit matter a lot." Trevor Rawls, Senior Marketing Manager, Postmark, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/postmark.md))

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do PHP developers read, and what should your brand say?

Examples of popular posts on these tags that PHP developers read and talk about on daily.dev, each linked to its page and discussion:

- [AI Hallucinated a Table That Was Never There](https://daily.dev/posts/ai-hallucinated-a-table-that-was-never-there-z4oucb6lp) (from SQL Authority: 10 comments, 87 upvotes on daily.dev)
- [What We Know About Laravel 14](https://daily.dev/posts/what-we-know-about-laravel-14-zmvw8ali6) (from Laravel News: 5 comments, 50 upvotes on daily.dev)
- [What's New in PHP 8.6](https://daily.dev/posts/what-s-new-in-php-8-6-cwghaztnl) (from Laravel News: 4 comments, 55 upvotes on daily.dev)
- [Difflock: Lint Laravel Migrations and Diff Your Schema](https://daily.dev/posts/difflock-lint-laravel-migrations-and-diff-your-schema-laeif7wfj) (from Laravel News: 4 comments, 20 upvotes on daily.dev)
- [Magic 8 Ball : Frontend Coding Exercises](https://daily.dev/posts/magic-8-ball-frontend-coding-exercises-pkn4znreh) (from Kirupa: 3 comments, 36 upvotes on daily.dev)

What that means for your message (takeaways):

- **Laravel first:** Publish the service provider and the facade in a working example
- **Deploying PHP:** Walk through push to live, with the steps counted
- **Modern PHP:** Show typed, tested code; let it answer the reputation

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching PHP developers: [How to market to PHP developers](https://business.daily.dev/resources/how-to-market-to-php-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target PHP developers on daily.dev?

- Tags: #php, #laravel, #webdev, #backend, #javascript, #sql
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Web Development newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with PHP developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading PHP developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where PHP developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with PHP developers where they already discover tools and ideas.

## Where else can you reach PHP developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #php, #laravel and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| PHP newsletters (PHP Weekly, Laravel News) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| Laracon and PHP conferences | Booths and talks | By event | Sponsorship packages | Community presence |
| Reddit (r/PHP, r/laravel) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| PHP and Laravel podcasts | Host-read sponsorships | By show | Per episode | Brand familiarity |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring PHP developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/php/).

Related audiences: [Backend developers](https://business.daily.dev/audience/backend-developers.md) | [Full-stack developers](https://business.daily.dev/audience/full-stack-developers.md) | [JavaScript developers](https://business.daily.dev/audience/javascript-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**Can I target PHP developers specifically?**

Yes. Your posts can reach only developers who read #php, or #php with #laravel, #webdev, #backend or #sql, with seniority and region on top. It is built on what developers read, not a self-declared profile.

**How many PHP developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and PHP developers there read about Laravel, deployment and the databases behind their apps. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**How would a daily.dev plan build our brand with PHP developers?**

Your verified company page comes first, with Laravel examples, release notes and deployment write-ups. Your plan puts them in the feed of developers who read #php and #laravel and in the Web Development newsletter. Lead with a quickstart written for Laravel.

**Can we build a following of PHP developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of PHP developers who read #php, #laravel, #webdev. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with PHP developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach PHP developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to PHP developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-php-developers&audience=php-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)