---
title: "How to advertise to QA and test automation engineers | daily.dev Ads"
url: https://business.daily.dev/audience/qa-engineers/
description: "How to advertise to QA engineers: build your brand on daily.dev where they read #testing, #qa and #cypress, with a company page and a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to QA and test automation engineers

To advertise to QA engineers, be where they read every day: daily.dev Ads, Software Testing Weekly, Ministry of Testing and r/softwaretesting. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #testing and #qa, and in the Web Development newsletter, in one plan we run for you.

## Who are the QA and test automation engineers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #testing (Testing)
- #qa (QA)
- #automation (Automation)
- #cypress (Cypress)
- #cicd (CI/CD)
- #typescript (TypeScript)

### Where QA and test automation engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. freeCodeCamp
2. Theo - t3․gg
3. Nestjs Developers
4. CodeHead
5. Addy Osmani
6. Fireship
7. DEV
8. ThePrimeTime

### What QA and test automation engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 19% |
| #ai | 8% |
| #llm | 4% |
| #devops | 4% |
| #observability | 3% |
| #mcp | 3% |
| #javascript | 3% |
| #react | 3% |

## How do you reach QA and test automation engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **They judge a tool by the test it writes.** Publish the actual test code, short enough to read in the feed, and leave the dashboard out. The assertion and the selector are what QA engineers compare with their own.
2. **Flakiness is the pain they want discussed.** Write about the class of flake your tool removes and the minutes it saves on a suite, with the pipeline it was measured on. Posts like that start the threads this audience joins.
3. **Write for whoever owns quality, not a job title.** Testing is read by dedicated QA engineers and by developers who write their own tests. Publish for someone who owns quality, and both groups will follow your company page.
4. **A green run on a public app is the demo.** This audience does not trust a recorded video. Publish a quickstart that runs your tool against a public demo app and shows the passing run, so a reader can reproduce it in minutes.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "Taste is now a developer skill. Does the product feel right?" Clement Hugbo, Senior Product Designer, CodeRabbit, interviewed at DevRelCon New York 2026

Hear it from the team: [Developer marketing that works: authenticity over ads](https://www.youtube.com/watch?v=s-z3K3pxiDs).

## What do QA and test automation engineers read, and what should your brand say?

Examples of popular posts on these tags that QA and test automation engineers read and talk about on daily.dev, each linked to its page and discussion:

- [We now auto-approve and merge 15% of PRs](https://daily.dev/posts/we-now-auto-approve-and-merge-15-of-prs-8bygwtyr3) (from swizec.com: 14 comments, 42 upvotes on daily.dev)
- [AI coding has made CI a bottleneck, so we reworked ours to keep up](https://daily.dev/posts/ai-coding-has-made-ci-a-bottleneck-so-we-reworked-ours-to-keep-up-xaq5plq9r) (from Linear: 4 comments, 13 upvotes on daily.dev)
- [How to Test an API Without a Frontend](https://daily.dev/posts/how-to-test-an-api-without-a-frontend-5phbkfhlw) (from Bruno Blog: 3 comments, 16 upvotes on daily.dev)
- [Fixing the Verification Gap in the AI-Native SDLC](https://daily.dev/posts/fixing-the-verification-gap-in-the-ai-native-sdlc-7iypalafr) (from Mabl Engineering Blog: 2 comments, 10 upvotes on daily.dev)
- [Cypress Cloud Test Triage Using AI](https://daily.dev/posts/cypress-cloud-test-triage-using-ai-32djfmhgs) (from Gleb Bahmutov: 1 comments, 0 upvotes on daily.dev)

What that means for your message (takeaways):

- **Flaky tests:** Publish the retry your tool removed and the false failure it caught
- **Suite time:** Share minutes before and after, on a real pipeline
- **Coverage honesty:** Say what your tool does not test before what it does

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching QA and test automation engineers: [How to market to QA and test automation engineers](https://business.daily.dev/resources/how-to-market-to-qa-engineers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target QA and test automation engineers on daily.dev?

- Tags: #testing, #qa, #automation, #cypress, #cicd, #typescript
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Web Development newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with QA and test automation engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading QA and test automation engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where QA and test automation engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with QA and test automation engineers where they already discover tools and ideas.

## Where else can you reach QA and test automation engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #testing, #qa, #automation, #cypress, #cicd, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Testing newsletters (Software Testing Weekly) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| Ministry of Testing | Sponsored content, events and community | By community | Sponsorship packages | Credibility with testers |
| Reddit (r/QualityAssurance, r/softwaretesting) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Cypress, Playwright and Selenium community channels (Discord, meetups) | Sponsored meetups and community talks | By framework community | Sponsorship packages | Framework-specific adoption |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring QA and test automation engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/cypress/).

Related audiences: [Web developers](https://business.daily.dev/audience/web-developers.md) | [TypeScript developers](https://business.daily.dev/audience/typescript-developers.md) | [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many QA and test automation engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and QA engineers there read about test frameworks, CI pipelines and flaky tests. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target QA engineers specifically?**

Yes. Your posts can reach only developers who read #testing and #qa, or those tags with #cypress, #automation or #cicd, with seniority and region on top. Because it is built on what developers read, it also reaches developers who own testing without the title.

**How would a daily.dev plan build our brand with QA and test automation engineers?**

Your verified company page comes first, with release notes, real test examples and write-ups on flaky suites. Your plan puts them in the feed of developers who read #testing, #qa and #cypress and in the Web Development newsletter. Lead with a quickstart that runs against a public app.

**Can we build a following of QA and test automation engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of QA and test automation engineers who read #testing, #qa, #automation. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with QA and test automation engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach QA and test automation engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to QA and test automation engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-qa-engineers&audience=qa-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)