---
title: "How to advertise to Ruby developers | daily.dev Ads"
url: https://business.daily.dev/audience/ruby-developers/
description: "How to advertise to Ruby developers: build your brand on daily.dev where they read #ruby, #rails and #backend, with a company page and a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to Ruby developers

To advertise to Ruby developers, be where they read every day: daily.dev Ads, Ruby Weekly, Rails World and r/rails. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #ruby and #rails, and in the Web Development newsletter, in one plan we run for you.

## Who are the Ruby developers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #ruby (Ruby)
- #rails (Rails)
- #backend (Backend Development)
- #webdev (Web Development)
- #postgresql (PostgreSQL)
- #javascript (JavaScript)

### Where Ruby developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Hacker News
2. RUBYLAND
3. Ruby Flow
4. Rails
5. Ruby Weekly
6. Fireship
7. freeCodeCamp
8. DEV

### What Ruby developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #css | 8% |
| #database | 7% |
| #ai-agents | 6% |
| #security | 5% |
| #react | 5% |
| #architecture | 3% |
| #accessibility | 3% |
| #html | 3% |

## How do you reach Ruby developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Follow the conventions and the audience follows you.** Ruby developers judge a gem by how closely it matches the Rails way: a generator, an initializer, sensible defaults. Publish examples that show those, and the tool is understood at a glance.
2. **The readme is the product page.** This audience reads the gem readme before any marketing site. Link your posts to the repository or a page written like a readme, with the install and the first call at the top.
3. **Write for developers who have shipped Rails for years.** Many Rails developers run mature production apps. Skip the introduction to the problem and publish how your tool fits a mature app, with the migration and the rollback.
4. **Postgres is the stack, so say what you do with it.** Postgres sits under a great many Rails apps. A post about how your tool works with the database they already run has an angle of its own; name the integration plainly.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "You guys were awesome. I didn’t have to do anything. I basically just said what I wanted and it was running." Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md))

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do Ruby developers read, and what should your brand say?

Examples of popular posts on these tags that Ruby developers read and talk about on daily.dev, each linked to its page and discussion:

- [Callbacks, Concerns, and Current: Avoiding Hidden Dependencies in Rails](https://daily.dev/posts/callbacks-concerns-and-current-avoiding-hidden-dependencies-in-rails-4tagk9vws) (from Ruby Flow: 1 comments, 0 upvotes on daily.dev)
- [Ruby 3.4.11 Released](https://daily.dev/posts/ruby-3-4-11-released-bvsvcyuhk) (from Ruby: 2 comments, 22 upvotes on daily.dev)
- [Stop building side projects. Nobody cares — and here's the uncomfortable math.](https://daily.dev/posts/stop-building-side-projects-nobody-cares-and-here-s-the-uncomfortable-math--azxnbhn3v) (from DEV: 20 comments, 48 upvotes on daily.dev)

What that means for your message (takeaways):

- **Rails conventions:** Publish the generator and the initializer in a working example
- **Deploying Rails:** Walk through push to live, with the steps counted
- **Postgres as the stack:** Write about what your product does with the database they already run

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching Ruby developers: [How to market to Ruby developers](https://business.daily.dev/resources/how-to-market-to-ruby-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target Ruby developers on daily.dev?

- Tags: #ruby, #rails, #backend, #webdev, #postgresql, #javascript
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Web Development newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with Ruby developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading Ruby developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where Ruby developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with Ruby developers where they already discover tools and ideas.

## Where else can you reach Ruby developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #ruby, #rails and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Ruby newsletters (Ruby Weekly, Short Ruby) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| RailsConf, RubyConf and Rails World | Booths and talks | By event | Sponsorship packages | Community presence |
| Reddit (r/ruby, r/rails) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| Ruby podcasts (Remote Ruby, Ruby Rogues) | Host-read sponsorships | By show | Per episode | Brand familiarity |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md).

Hiring Ruby developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/ruby/).

Related audiences: [Backend developers](https://business.daily.dev/audience/backend-developers.md) | [PHP developers](https://business.daily.dev/audience/php-developers.md) | [Full-stack developers](https://business.daily.dev/audience/full-stack-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**Can I target Ruby developers specifically?**

Yes. Your posts can reach only developers who read #ruby, or #ruby with #rails, #backend, #postgresql or #webdev, with seniority and region on top. It is built on what developers read, not a self-declared profile.

**How many Ruby developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and Ruby developers there read about Rails, Postgres and deploying web apps. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**How would a daily.dev plan build our brand with Ruby developers?**

Your verified company page comes first, with Rails examples, release notes and engineering posts. Your plan puts them in the feed of developers who read #ruby and #rails and in the Web Development newsletter. Lead with a quickstart that follows Rails conventions.

**Can we build a following of Ruby developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of Ruby developers who read #ruby, #rails, #backend. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with Ruby developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach Ruby developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to Ruby developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-ruby-developers&audience=ruby-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)