---
title: "How to advertise to security engineers | daily.dev Ads"
url: https://business.daily.dev/audience/security-engineers/
description: "How to advertise to security engineers: build your brand on daily.dev where they read #security, #appsec and #devsecops, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to security engineers

To advertise to security engineers, be where they read every day: daily.dev Ads, tl;dr sec, r/netsec and BSides. daily.dev gives you a verified company page they follow and puts your advisories, posts and releases in the feed of developers who read #security, #appsec and #devsecops, plus the Security and AppSec newsletter, in one plan we run for you.

## Who are the security engineers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #security (Security)
- #appsec (Application Security)
- #devsecops (DevSecOps)
- #authentication (Authentication)
- #cryptography (Cryptography)
- #devops (DevOps)

### Where security engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. freeCodeCamp
2. bigboxSWE
3. Lobsters
4. Spring
5. InfoQ
6. Node.js
7. Fireship
8. Agentic Digest

### What security engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 13% |
| #quantum-computing | 10% |
| #observability | 7% |
| #cicd | 5% |
| #kubernetes | 4% |
| #ai-coding | 3% |
| #cloudflare | 3% |
| #opentelemetry | 3% |

## How do you reach security engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Name the class of vulnerability.** Security readers follow the companies that publish named CVE classes, supply-chain patterns and auth mistakes they have seen. "Protect your apps" gives them nothing to follow.
2. **Write for the buyer and the user separately.** AppSec tools are bought by security teams and adopted by every developer who ships code. Publish research for the first and fix-it guides for the second, from the same company page.
3. **Prove it with the fix, not the fear.** Show the ten lines the tool catches and the time it saves. This audience has learned to distrust fear-based marketing; research they can verify is what earns a follow.
4. **Publish the references they will keep.** A hardening guide or an audit checklist becomes something security teams return to and share. Publish one, and keep it in their feed well after release week.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "It wasn’t that it blew up. It was that a certain baseline level of quality was maintained. It feels super reliable as a channel, and it’s something you can do repeatedly." Yahia Bakour, Founder, context.dev, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/contextdev.md))

Hear it from the team: [Developer marketing that works: authenticity over ads](https://www.youtube.com/watch?v=s-z3K3pxiDs).

## What do security engineers read, and what should your brand say?

Examples of popular posts on these tags that security engineers read and talk about on daily.dev, each linked to its page and discussion:

- [7 Best Agentic AI Tools for Penetration Testing in 2026](https://daily.dev/posts/7-best-agentic-ai-tools-for-penetration-testing-in-2026-blpgnwiks) (from Latest Hacking News: 2 comments, 4 upvotes on daily.dev)
- [We Automated Over 15,000 Security Reviews Without Letting AI Decide Everything](https://daily.dev/posts/we-automated-over-15-000-security-reviews-without-letting-ai-decide-everything-oa5q3cg8k) (from Trendyol Tech: 1 comments, 15 upvotes on daily.dev)
- [Session Cookies or Bearer Tokens?](https://daily.dev/posts/session-cookies-or-bearer-tokens--cf0ptuyhm) (from The Miners: 1 comments, 0 upvotes on daily.dev)

What that means for your message (takeaways):

- **Supply chain attacks:** Publish the package, the attack path and the fix; named specifics earn trust where vague "threats" do not
- **Auth done right:** Share the ten lines a developer would otherwise write wrong, as code they can copy
- **Security that developers tolerate:** Show the speed and the false-positive rate, with how you measured them

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching security engineers: [Marketing developer security products to DevSecOps teams](https://business.daily.dev/resources/marketing-developer-security-products-reach-devsecops-teams.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target security engineers on daily.dev?

- Tags: #security, #appsec, #devsecops, #authentication, #cryptography, #devops
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Security and AppSec newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with security engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading security engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where security engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with security engineers where they already discover tools and ideas.

## Where else can you reach security engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: security tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Security newsletters (tl;dr sec) | One sponsor slot per issue | By list topic | Per issue | Launch-week spikes |
| Reddit (r/netsec, r/cybersecurity) | Promoted posts | By subreddit and interest | Self-serve | Discussion and feedback |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |
| Black Hat, DEF CON, BSides | Booths and talks | By event | Sponsorship packages | Enterprise relationships |
| Hacker News | Show HN and Launch HN posts | None; the front page decides | Organic | One-off launches with a technical story |
| Security podcasts | Host-read sponsorships | By show | Per episode | Brand familiarity |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md).

Hiring security engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/).

Related audiences: [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [Web developers](https://business.daily.dev/audience/web-developers.md) | [Go developers](https://business.daily.dev/audience/go-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many security engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and security engineers on it read vulnerability write-ups, auth deep dives and supply-chain news. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Does a security product need a security audience, or all developers?**

Usually both. AppSec, secrets and supply-chain tools are bought by security teams and used by every developer who ships code. Your plan can put your research in front of #security and #appsec readers for the buyers and your fix-it guides in front of stack readers (#javascript, #python, #devops) for the users, and the weekly report shows what each group reads.

**How would a daily.dev plan build our brand with security engineers?**

Your verified company page is where your advisories, research and hardening guides live. Your plan puts those posts in the feed of developers who read #security, #appsec and #devsecops, and in the Security and AppSec newsletter for a disclosure or a release. Lead with an audit checklist developers keep.

**Can we build a following of security engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of security engineers who read #security, #appsec, #devsecops. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with security engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach security engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to security engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-security-engineers&audience=security-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)