---
title: "How to advertise to SRE and platform engineers | daily.dev Ads"
url: https://business.daily.dev/audience/sre-platform-engineers/
description: "How to advertise to SRE and platform engineers: build your brand on daily.dev where they read #platform-engineering, #sre and #kubernetes."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to SRE and platform engineers

To advertise to SRE and platform engineers, be where they read every day: daily.dev Ads, SRE Weekly, KubeCon and r/sre. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #platform-engineering and #sre, and in the DevOps and Cloud newsletter, in one plan we run for you.

## Who are the SRE and platform engineers on daily.dev?

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #platform-engineering (Platform Engineering)
- #sre (SRE)
- #kubernetes (Kubernetes)
- #observability (Observability)
- #infrastructure (Infrastructure)
- #cicd (CI/CD)

### Where SRE and platform engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Cloud Native Now
2. The New Stack
3. Awesome Go
4. CNCF
5. Fireship
6. freeCodeCamp
7. DevOps Daily
8. Product Hunt

### What SRE and platform engineers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #ai-agents | 19% |
| #devops | 19% |
| #open-source | 4% |
| #opentelemetry | 4% |
| #mcp | 3% |
| #security | 3% |
| #postgresql | 3% |
| #testing | 3% |

## How do you reach SRE and platform engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **They run a proof of concept before they believe anything.** Publish the Helm chart, the operator or the Terraform module with each release post, and say what it takes to remove it again. That turns the post into an invitation to try it in staging.
2. **Reliability claims need an SLO behind them.** This audience thinks in error budgets and percentiles. State the availability target you meet and how it is measured, in the post, and it reads as engineering rather than marketing.
3. **Show the developer experience, not the control plane.** Platform teams are judged by whether product engineers use what they ship. Publish the golden path from the product developer’s side: the template they clone and the deploy they get.
4. **Openness is a feature to this audience.** SRE and platform teams distrust lock-in and look for OpenTelemetry, the Kubernetes API and Terraform providers. Write plainly about what is open, what is portable and what the exit looks like.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "It wasn’t just ‘here’s your campaign, good luck.’ The team brought creative guidance, audience intel, and suggestions around targeting and budget shifts." Trevor Rawls, Senior Marketing Manager, Postmark, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/postmark.md))

Hear it from the team: [How to market to developers without getting ignored](https://www.youtube.com/watch?v=HE0faQlDOLQ).

## What do SRE and platform engineers read, and what should your brand say?

Examples of popular posts on these tags that SRE and platform engineers read and talk about on daily.dev, each linked to its page and discussion:

- [Observability on Kubernetes: OpenTelemetry, Camel & Quarkus](https://daily.dev/posts/observability-on-kubernetes-opentelemetry-camel-quarkus-q9gx7ah7s) (from Piotr Minkowski TechBlog: 1 comments, 5 upvotes on daily.dev)
- [Retirement of Kubernetes integration jobs for unsupported Kubernetes versions](https://daily.dev/posts/retirement-of-kubernetes-integration-jobs-for-unsupported-kubernetes-versions-srip12cxv) (from Istio: 1 comments, 4 upvotes on daily.dev)
- [We built the platform. Nobody used it](https://daily.dev/posts/we-built-the-platform-nobody-used-it-upnaymlfn) (from LeadDev: 1 comments, 0 upvotes on daily.dev)

What that means for your message (takeaways):

- **Toil reduction:** Publish the manual task your product removes and how often it recurred before
- **Incident response:** Share a real incident write-up with the minutes from alert to root cause
- **Golden paths:** Show the template a product team gets, not the platform diagram

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching SRE and platform engineers: [Marketing to platform engineering teams](https://business.daily.dev/resources/marketing-to-platform-engineering-teams-infrastructure-decision-makers.md) | [How to reach DevOps and platform engineers](https://business.daily.dev/resources/how-to-reach-devops-platform-engineers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target SRE and platform engineers on daily.dev?

- Tags: #platform-engineering, #sre, #kubernetes, #observability, #infrastructure, #cicd
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The DevOps and Cloud newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with SRE and platform engineers on daily.dev?

- **Build your brand with them:** Show up every day in the reading SRE and platform engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where SRE and platform engineers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with SRE and platform engineers where they already discover tools and ideas.

## Where else can you reach SRE and platform engineers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #platform-engineering, #sre, #kubernetes, #observability, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| SRE and DevOps newsletters (SRE Weekly, DevOps Weekly) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| KubeCon and SREcon | Booths and talks | By event | Sponsorship packages | Enterprise relationships |
| Reddit (r/sre, r/devops, r/kubernetes) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| CNCF and platform engineering communities (Slack, meetups) | Sponsored meetups and community talks | By community | Sponsorship packages | Credibility with practitioners |
| LinkedIn Ads | Sponsored posts and message ads | By job title, company and self-declared skills | Self-serve | Reaching managers and buyers by title |
| Hacker News | Show HN and Launch HN posts | None; the front page decides | Organic | One-off launches with a technical story |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [LinkedIn Ads vs daily.dev](https://business.daily.dev/alternatives/linkedin-ads.md).

Hiring SRE and platform engineers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/kubernetes/).

Related audiences: [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [Cloud engineers](https://business.daily.dev/audience/cloud-engineers.md) | [Backend developers](https://business.daily.dev/audience/backend-developers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many SRE and platform engineers can I reach on daily.dev?**

daily.dev reaches millions of developers, and SRE and platform engineers there read about Kubernetes, observability and incident write-ups. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target SREs and platform engineers specifically?**

Yes. Your posts can reach only developers who read #sre or #platform-engineering, or those tags with #kubernetes, #observability and #cicd, with seniority and region on top. It is built on what developers read, not a self-declared job title.

**How would a daily.dev plan build our brand with SRE and platform engineers?**

Your verified company page comes first, with postmortems, release notes and the reliability write-ups this audience follows. Your plan puts them in the feed of developers who read #sre, #platform-engineering and #kubernetes and in the DevOps and Cloud newsletter. An incident guide is a strong post to lead with.

**Can we build a following of SRE and platform engineers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of SRE and platform engineers who read #platform-engineering, #sre, #kubernetes. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with SRE and platform engineers?**

Yes. Engineering stories, culture and open-source work published on your company page reach SRE and platform engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to SRE and platform engineers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-sre-platform-engineers&audience=sre-platform-engineers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)