---
title: "How to advertise to web developers | daily.dev Ads"
url: https://business.daily.dev/audience/web-developers/
description: "How to advertise to web developers: build your brand on daily.dev where they read #webdev, #react and #javascript, with a plan we run for you."
lastUpdated: "2026-10-14"
llmsTxt: https://business.daily.dev/llms.txt
---

## How to advertise to web developers

To advertise to web developers, be where frontend developers read every day: daily.dev Ads, JavaScript Weekly, r/webdev and React Summit. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #webdev, #react and #frontend, plus the Web Development newsletter, in one plan we run for you.

## Who are the web developers on daily.dev?

| Fact | Value | Source |
| --- | --- | --- |
| of active developers read web / React content | 42% | daily.dev internal platform analytics, Q1 2026, as of 2026-03 |

Seniority and regions below are for all of daily.dev (daily.dev platform analytics, Q1 2026).

| Seniority | Share |
| --- | --- |
| Junior (0-3 years) | 25% |
| Mid-Level (3-7 years) | 45% |
| Senior (7+ years) | 30% |

| Region | Share |
| --- | --- |
| North America | 35% |
| Europe (EMEA) | 40% |
| Asia Pacific (APAC) | 15% |
| Latin America | 10% |

The tags that reach them (any mix can be targeted; 800+ keywords in all):

- #webdev (Web Development)
- #javascript (JavaScript)
- #react (React)
- #frontend (Frontend Development)
- #nextjs (Next.js)
- #typescript (TypeScript)

### Where web developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev (daily.dev public API):

1. Hacker News
2. freeCodeCamp
3. DEV
4. All ShadCN
5. WebDev
6. Dev Tools
7. ThePrimeTime
8. Theo - t3․gg

### What web developers also read

Tags on the same recent posts, as a share of them (worth adding to your targeting):

| Tag | Share of recent posts |
| --- | --- |
| #css | 14% |
| #react-native | 6% |
| #ai-agents | 6% |
| #accessibility | 5% |
| #html | 3% |
| #nodejs | 3% |
| #performance | 3% |
| #vercel | 3% |

## How do you reach web developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

1. **Show the migration, not the manifesto.** Web developers have read every framework pitch. Publish the before and after of real code, the bundle size and the Lighthouse score on your company page, and let them judge.
2. **Visual products should be seen, not described.** Component libraries, design tools and hosting dashboards earn follows when developers can see the thing. Put screenshots and short demos in every post; our team builds the creative with you.
3. **Write the post they will forward to their team.** Frontend tools spread when one developer shares them in a team channel. A clear, specific post with a number they can check travels further than a clever line.
4. **Be present where the stack is named.** Publish for #react, #nextjs or #typescript readers rather than for "web" in general, so your posts sit beside the ones they already follow.

Written by the daily.dev Ads team (13K+ companies whose developers read daily.dev; 800+ targetable stacks and topics; 2,000+ content sources in the feed). The platform's view on reaching developers, with sources: [How do you reach developers at all?](https://business.daily.dev/audience.md).

> "The hardest part is usually reaching developers in a way that feels relevant instead of generic. They’re quick to tune out broad marketing, so context and audience fit matter a lot." Trevor Rawls, Senior Marketing Manager, Postmark, a daily.dev Ads customer ([case study](https://business.daily.dev/customers/postmark.md))

Hear it from the team: [Which developer ad creatives actually work? Creative review session](https://www.youtube.com/watch?v=sB9Lb3y6Zww).

## What do web developers read, and what should your brand say?

Examples of popular posts on these tags that web developers read and talk about on daily.dev, each linked to its page and discussion:

- [TanStack Charts 1.0](https://daily.dev/posts/tanstack-charts-1-0-rfrxdv6yp) (from TanStack: 14 comments, 172 upvotes on daily.dev)
- [DESIGN.md vs. Design System MCP: Which Does What?](https://daily.dev/posts/design-md-vs-design-system-mcp-which-does-what--kgeeofyhy) (from Headway: 7 comments, 106 upvotes on daily.dev)
- [A sustainable web career, for when all this blows over](https://daily.dev/posts/a-sustainable-web-career-for-when-all-this-blows-over-tuq9ljtca) (from Lobsters: 6 comments, 15 upvotes on daily.dev)
- [Magic 8 Ball : Frontend Coding Exercises](https://daily.dev/posts/magic-8-ball-frontend-coding-exercises-pkn4znreh) (from Kirupa: 3 comments, 36 upvotes on daily.dev)
- [Master Modern React Routing: TanStack Router Crash Course](https://daily.dev/posts/master-modern-react-routing-tanstack-router-crash-course-fn3znnq8d) (from freeCodeCamp: 3 comments, 27 upvotes on daily.dev)

What that means for your message (takeaways):

- **Framework churn:** Publish the migration path and what it really cost; developers are tired of rewrites and trust teams who show the work
- **Performance and Core Web Vitals:** Share before-and-after numbers from real pages, with how you measured them
- **AI in the editor:** Show what your tool does to an actual diff, not to productivity in the abstract

Does it work? Two advertisers in their own words: [Postmark](https://business.daily.dev/customers/postmark.md) (How daily.dev Ads became Postmark's always-on developer channel.); [context.dev](https://business.daily.dev/customers/contextdev.md) (How a pre-YC founder turned a first In-Feed test into a channel he plans to run again.).

Guides on reaching web developers: [How to reach frontend and web developers](https://business.daily.dev/resources/how-to-reach-frontend-web-developers.md) | [Target developers by programming language: a marketer’s guide](https://business.daily.dev/resources/target-developers-by-programming-language-marketers-guide.md) | [Tech stack targeting: reaching developers by the tools they use](https://business.daily.dev/resources/tech-stack-targeting-reaching-developers-based-on-tools.md) | [Best developer advertising platforms](https://business.daily.dev/resources/best-developer-advertising-platforms.md) | [Developer marketing platforms compared: the channel mix](https://business.daily.dev/resources/developer-marketing-platforms-comparison-channel-mix.md)

## How do you target web developers on daily.dev?

- Tags: #webdev, #javascript, #react, #frontend, #nextjs, #typescript
- Seniority: Junior, mid-level, senior and leadership, from on-platform activity
- Region: Global, or by region and country
- In your plan: Your verified company page; Your posts in their feed; The Web Development newsletter; Your logo on the daily.dev homepage; A weekly report and a campaign manager
- Creative: our team works with you to shape, finish and test it; [creative specs for every placement](https://business.daily.dev/creative-specs.md) (1024 × 512 px image and a headline up to 80 characters for the feed; 680 × 512 px for the newsletter)

Targeting is built on what developers read on daily.dev, not a self-declared profile. Your plan runs it: daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter. [How plans work](https://business.daily.dev/pricing.md).

- **Starter** (Be present): We verify and run your page; We promote your new posts; We put your logo on the homepage; We run a campaign every month
- **Growth** (Be seen often): Everything in Starter; We promote 3× more of your content; We reach 3× more developers; We keep your logo on the homepage
- **Scale** (Be the default): Everything in Growth; We promote your whole library; We feature you on the homepage; We run your biggest campaigns

## What do teams build with web developers on daily.dev?

- **Build your brand with them:** Show up every day in the reading web developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
- **Grow a community around your product:** Your verified company page is where web developers follow you, discuss your posts and come back for your next release.
- **Strengthen your employer brand:** Share engineering stories, culture and open roles with web developers where they already discover tools and ideas.

## Where else can you reach web developers?

| Channel | Format | Target by stack | How you buy | Best for |
| --- | --- | --- | --- | --- |
| **daily.dev Ads** | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: web tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Frontend newsletters (JavaScript Weekly, Bytes) | One sponsor slot per issue | By list topic | Per issue | Launch-week spikes |
| Reddit (r/webdev, r/reactjs) | Promoted posts | By subreddit and interest | Self-serve | Discussion and feedback |
| YouTube creators | In-video sponsorships | By channel | Per video | Demos of visual products |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |
| Carbon Ads and BuySellAds | One small display ad on developer sites and docs | By site category | Self-serve and direct | Light awareness beside documentation |
| Frontend conferences (React Summit, JSNation) | Booths and talks | By event | Sponsorship packages | Community presence |

Channel facts from each channel's own public pages. Prices are not compared. Head-to-head: [Reddit Ads vs daily.dev](https://business.daily.dev/alternatives/reddit-ads.md) | [Stack Overflow Ads vs daily.dev](https://business.daily.dev/alternatives/stack-overflow-ads.md) | [Carbon Ads and BuySellAds vs daily.dev](https://business.daily.dev/alternatives/carbon-ads-buysellads.md).

Hiring web developers instead? [See them on recruiter.daily.dev](https://recruiter.daily.dev/stacks/react/).

Related audiences: [JavaScript developers](https://business.daily.dev/audience/javascript-developers.md) | [AI engineers](https://business.daily.dev/audience/ai-engineers.md) | [DevOps engineers](https://business.daily.dev/audience/devops-engineers.md) | [All audiences](https://business.daily.dev/audience.md)


### Frequently asked questions

**How many web developers can I reach on daily.dev?**

daily.dev reaches millions of developers, and web developers on it read about frameworks, browsers, CSS and the tools that ship frontends. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

**Can I target React developers specifically?**

Yes. Your posts can reach only developers who read #react, or #react with #nextjs and #typescript, by seniority and region.

**How would a daily.dev plan build our brand with web developers?**

Your verified company page comes first: releases, changelogs and engineering posts with screenshots, because frontend products are visual. Your plan puts those posts in the feed of developers who read #webdev, #react and #frontend, and in the Web Development newsletter for a release. Lead with a migration guide.

**Can we build a following of web developers on daily.dev?**

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of web developers who read #webdev, #javascript, #react. The following stays yours between campaigns.

**Can we use daily.dev for employer brand with web developers?**

Yes. Engineering stories, culture and open-source work published on your company page reach web developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

**What does it cost to advertise to web developers on daily.dev?**

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

[Explore your options](https://business.daily.dev/schedule/?ref=audience-web-developers&audience=web-developers) | [How pricing works](https://business.daily.dev/pricing.md) | [Creative specs](https://business.daily.dev/creative-specs.md)