Marketing isn’t just for acquiring users—it drives momentum across the entire team. Seeing real people use, question, and react to your product keeps motivation high and prevents the “building in a vacuum” trap. Even when traffic doesn’t convert perfectly, it’s better than silence.
“How do you guys ship so fast?” The answer is simple: momentum. One of the best ways to create momentum? Marketing.
People are obsessed with tracking their marketing spend. They should be. In many companies marketing is the no. 1 budget line, and without measuring it's efficacy, how do you know if you're spending wisely? We track share of voice, we track PR mentions, conversions, MQLs, SQL.. endless. One thing we don't measure is the effect good marketing has on the team.
Public moments—launches, demos, product announcements—don’t just drive traffic. They put the entire team into motion. Nothing kills motivation faster than building in a vacuum, shipping features into silence, and wondering if anyone even notices. On the flip side, when marketing brings in real users—whether or not they convert the way you expected—it makes everything feel alive.
Even the wrong traffic is better than no traffic. Seeing people sign up, give feedback, ask questions, or even complain creates a sense of urgency. It reminds the team they’re building for actual humans, not just for a drawer. It makes the work matter.
That’s why marketing isn’t just about acquiring users—it’s about keeping the team engaged. If you want to build momentum, don’t just ship. Ship and talk about it. Keep the heartbeat going.
The cover image attached is the weirdest one AI offered. I hope you like it, even if you don't, I'll bet it gets more clicks than our nice normal blog covers.
