---
title: "Postmark Case Study | daily.dev Ads"
url: https://business.daily.dev/customers/postmark/
description: "Postmark drives 12.8× more new account signups from daily.dev than from Reddit with native In-Feed ads."
lastUpdated: "2026-05-26"
llmsTxt: https://business.daily.dev/llms.txt
---

## Postmark × daily.dev

**Postmark drives 12.8× more new account signups from daily.dev than from Reddit.**

In-Feed native ads. A pilot that became always-on monthly. Here is how it played out.

### Outcomes

- **12.8×** new-account rate vs. Reddit Ads
- **1.54%** daily.dev Ads account creation rate
- **0.12%** Reddit Ads account creation rate

### The audience that does not tolerate generic ads

Postmark is the email delivery service developers actually like. Transactional and marketing email, built for engineering teams who need it to land, every time. The buyer is usually the developer choosing the infrastructure. Sharp, technical, and quick to tune out anything that smells like a pitch.

> "The hardest part is usually reaching developers in a way that feels relevant instead of generic. They're quick to tune out broad marketing, so context and audience fit matter a lot."
>
> Trevor Rawls, Senior Marketing Manager, Postmark

### Same audience. Same period. Two channels.

Postmark already ran Reddit Ads, the common paid play for reaching developers. They wanted to see whether a developer-native environment could do better on the metric that actually moves the business: new Postmark accounts created.

So they ran a like-for-like test. Same audience target. Same time window. Two channels measured against the same downstream conversion.

The pilot was not framed as a one-off. The internal question was bigger: could daily.dev hold up as a credible, repeatable acquisition channel, one that earns a permanent place on the media plan.

### 12.8× more new accounts. Same metric. Same window.

The key metric was new account creation rate (sessions ending in a Postmark signup):

- daily.dev Ads converted **1.54%**
- Reddit Ads converted **0.12%**

A 12.8× difference on the metric that actually matters, with CTR following the same pattern. That is the kind of result that changes the internal conversation about where to keep investing.

> "The biggest standout was the engagement quality, especially that the CTR looked amazing. That's the kind of result that gets attention internally, because it suggests the message is landing with the right audience and gives you confidence to keep investing and iterating."
>
> Trevor Rawls, Senior Marketing Manager, Postmark

### Why In-Feed worked

Ads work best when three things line up: right people, right place, right time. This campaign had all three.

- **Right people.** Targeting built on actual reading behavior: tech stack, topic interest, seniority. Geo targeting focused spend on Postmark's highest-value markets.
- **Right place.** Native In-Feed cards sit inside the developer feed. When your product shows up here, it shows up with context, and borrows the trust developers already have in the platform.
- **Right time.** daily.dev is desktop-first. Developers read it at their desk, during the workday, while they are actively thinking about new tools. The intent is already there.

> "It wasn't just 'here's your campaign, good luck.' The team brought creative guidance, audience intel, and suggestions around targeting and budget shifts, which made it easier to improve performance mid-flight instead of waiting until the end to learn anything."
>
> Trevor Rawls, Senior Marketing Manager, Postmark

### From pilot to always-on

The clearest read on whether a campaign worked is not what the marketer says in the debrief but if they spend next quarter.

Postmark started with a pilot. The pilot extended into a quarterly commitment. The quarterly became an always-on monthly spend. daily.dev now sits in Postmark's mix as a standing native channel, not a test.

> "We kept extending the relationship, asked to keep spend running monthly, and continued planning future placements. That's a good signal that it delivered enough value to earn a place in the mix."
>
> Trevor Rawls, Senior Marketing Manager, Postmark

### Would Postmark recommend it?

> "Yes, especially if you care about reaching developers in a more relevant context and want a channel that can work as both a test bed and an ongoing program. Start with a focused in-feed test, learn what resonates, then decide whether to scale or layer in digest placements for bigger bursts."
>
> Trevor Rawls, Senior Marketing Manager, Postmark

### Reach developers where they pay attention

Run native In-Feed ads on daily.dev to build trust and drive qualified demand.

[Start campaign](https://business.daily.dev/schedule/) | [See more customer stories](https://business.daily.dev/customers/)