--- title: "Developer marketing glossary | daily.dev Ads" url: https://business.daily.dev/glossary/ description: "Short, honest definitions of the terms developer marketers and advertisers use: developer relations, B2D marketing, native advertising, contextual targeting, answer engine optimization and more, with how each shows up on daily.dev." lastUpdated: "2026-10-20" llmsTxt: https://business.daily.dev/llms.txt --- ## Developer marketing glossary Short definitions of the terms developer marketers and advertisers use, from developer relations to contextual targeting and answer engine optimization. Each says what the term means, how it shows up on daily.dev, and where to read more. Each term page gives the definition, how the term shows up on daily.dev, related terms and the guides that go deeper. ### Developer marketing The discipline and the functions around it. - [Developer marketing](https://business.daily.dev/glossary/developer-marketing.md): Developer marketing is how companies earn the attention and trust of developers, who decide which tools to use by reading, trying and comparing rather than by taking sales calls. - [Developer relations](https://business.daily.dev/glossary/developer-relations.md): Developer relations (DevRel) is the function that represents a company to developers, and developers back to the company: advocates, documentation, sample code, community and talks that help developers succeed with a product and feed their experience into it. - [Developer advocacy](https://business.daily.dev/glossary/developer-advocacy.md): Developer advocacy is the practice of helping developers succeed with a product in public: writing tutorials, giving talks, answering questions and demoing real use, while carrying their feedback back to the product team. - [Developer experience](https://business.daily.dev/glossary/developer-experience.md): Developer experience (DX) is how a product feels to use: how fast a developer reaches a working result, how clear the docs and errors are, how well the API, SDKs and CLI fit existing work. - [B2D marketing](https://business.daily.dev/glossary/b2d-marketing.md): B2D (business-to-developer) marketing is marketing to developers as the buyers or decisive influencers of a product, rather than to executives. - [Technical content marketing](https://business.daily.dev/glossary/technical-content-marketing.md): Technical content marketing is content written for engineers by people who can do the work: tutorials, architecture write-ups and benchmarks that solve a problem and, in doing so, show what a product can do. - [Open source marketing](https://business.daily.dev/glossary/open-source-marketing.md): Open source marketing is growing adoption of an open-source project, or a product built on one, through the channels open source already has: the README, GitHub activity, contributor communities, package registries and developers writing about what they use. - [Community-led growth](https://business.daily.dev/glossary/community-led-growth.md): Community-led growth is a go-to-market motion where a community of users (a forum, Discord, open-source contributors, a content network) drives awareness, support and adoption, and the company's job is to host, serve and amplify it rather than broadcast at it. - [Developer-led growth](https://business.daily.dev/glossary/developer-led-growth.md): Developer-led growth is product-led growth applied to developer tools: a developer discovers the product, tries it without talking to sales, adopts it in their work, and the company expands from that usage to the team and the contract. - [Product-led growth](https://business.daily.dev/glossary/product-led-growth.md): Product-led growth (PLG) is a go-to-market model where the product itself acquires, converts and retains customers: people try it free, see its value, and upgrade when they need more. - [Developer community](https://business.daily.dev/glossary/developer-community.md): A developer community is a group of developers who gather around a technology or a product to ask, answer, share and build: a forum, a chat server, an open-source project, a content network such as daily.dev, or a meetup. - [Developer ecosystem](https://business.daily.dev/glossary/developer-ecosystem.md): A developer ecosystem is the network of tools, integrations, partners, content and communities that grows around a platform, so building on it gets easier and leaving it gets harder. - [Developer persona](https://business.daily.dev/glossary/developer-persona.md): A developer persona describes who your product is for in developers' terms: the stack they work in, their seniority, where they read, and what makes them trust or dismiss a tool. - [Developer go-to-market](https://business.daily.dev/glossary/developer-go-to-market.md): Developer go-to-market is the plan for taking a product from launch to adoption: who it is for, how they find it, how they try it, what makes them stay, and when sales joins. - [Developer acquisition](https://business.daily.dev/glossary/developer-acquisition.md): Developer acquisition is bringing developers to a product and getting them to a first result: the channels that reach them, the page they land on, the sign-up and the first ten minutes. - [Developer engagement](https://business.daily.dev/glossary/developer-engagement.md): Developer engagement is what developers do with your content and product beyond seeing it: reading to the end, upvoting, commenting, following, trying, returning. ### Reaching developers Channels, formats and targeting, in developer terms. - [Developer audience platform](https://business.daily.dev/glossary/developer-audience-platform.md): A developer audience platform is where companies build a brand with developers by what they build and read, not by job title: a company page developers follow, posts in the feed they open daily, targeting by stack, seniority and region. - [Native advertising](https://business.daily.dev/glossary/native-advertising.md): Native advertising is paid placement that takes the form of the content around it: a sponsored post inside a feed, a slot inside a newsletter. - [Newsletter sponsorship](https://business.daily.dev/glossary/newsletter-sponsorship.md): Newsletter sponsorship is buying a labelled slot inside an email newsletter: a short message sent to subscribers who chose the newsletter. - [Contextual targeting](https://business.daily.dev/glossary/contextual-targeting.md): Contextual targeting shows an ad based on what a person is reading now, not on who they are or where they have been. - [In-feed ads](https://business.daily.dev/glossary/in-feed-ads.md): In-feed ads are sponsored posts inside a feed, in the same card format as the posts around them and labelled as promoted. - [Sponsored Content](https://business.daily.dev/glossary/sponsored-content.md): Sponsored content is an article paid for by a brand and published, labelled as sponsored, on a platform that distributes it to its audience. - [Homepage Sponsorship](https://business.daily.dev/glossary/homepage-sponsorship.md): Homepage sponsorship is a brand placement on a platform's most-visited page: a sponsor's logo in a fixed position every visitor sees, bought for a period rather than per click. - [Engagement Ads](https://business.daily.dev/glossary/engagement-ads.md): Engagement ads are brand placements inside the moments of a product that users care about, such as a tag they follow or an action they take, not the feed. - [Verified company page](https://business.daily.dev/glossary/verified-company-page.md): A verified company page is a brand's home on a developer platform: a page developers follow, where the company publishes releases, posts and engineering stories, marked as the company's own. - [daily.dev Digest](https://business.daily.dev/glossary/daily-dev-digest.md): The daily.dev Digest is the personalized email newsletter each developer on daily.dev tunes to their own topics, cadence and delivery time. - [Managed advertising](https://business.daily.dev/glossary/managed-advertising.md): Managed advertising is a campaign run for you by the platform's team: they set targeting, shape the creative, pace delivery and report results under an agreed plan. - [Viewability](https://business.daily.dev/glossary/viewability.md): Viewability is whether an ad was on screen: at least half of it visible for at least one second. - [Brand lift](https://business.daily.dev/glossary/brand-lift.md): Brand lift is the measured change in how people who saw your advertising think about you compared with people who did not: awareness, recall, consideration, preference. - [Frequency capping](https://business.daily.dev/glossary/frequency-capping.md): Frequency capping limits how many times one person sees the same ad in a period, so a campaign reaches more people instead of repeating to the same few, and so those people do not learn to resent it. - [CPM](https://business.daily.dev/glossary/cpm.md): CPM (cost per mille) is the price of one thousand impressions. - [CPC](https://business.daily.dev/glossary/cpc.md): CPC (cost per click) is the price paid each time someone clicks an ad. - [Click-through rate](https://business.daily.dev/glossary/click-through-rate.md): Click-through rate (CTR) is the share of people who saw an ad and clicked it: clicks divided by impressions. - [UTM parameters](https://business.daily.dev/glossary/utm-parameters.md): UTM parameters are tags added to a link's address (utm_source, utm_medium, utm_campaign, utm_content, utm_term) so analytics can record where a visit came from. - [Marketing attribution](https://business.daily.dev/glossary/marketing-attribution.md): Marketing attribution is deciding which touches get credit for a result. - [Conversion pixel](https://business.daily.dev/glossary/conversion-pixel.md): A conversion pixel is a script on your site that tells an ad platform when a visitor it sent does something: signs up, starts a trial, activates. - [Ad blocker](https://business.daily.dev/glossary/ad-blocker.md): An ad blocker is browser software that stops ads and trackers from loading. ### AI search How assistants find and cite you. - [Answer engine optimization](https://business.daily.dev/glossary/answer-engine-optimization.md): Answer engine optimization (AEO) is making your pages the ones AI assistants (ChatGPT, Perplexity, Claude, Gemini, AI Overviews) read, trust and cite when someone asks a question your product answers. - [llms.txt](https://business.daily.dev/glossary/llms-txt.md): llms.txt is a plain-text file at a site's root, like robots.txt, that tells AI assistants and agents what the site is and which pages matter, linking to markdown versions. - [Agentic advertising](https://business.daily.dev/glossary/agentic-advertising.md): Agentic advertising is advertising aimed at the AI agents that read on a person's behalf, so when a developer asks an assistant for a tool, your product and facts are what it finds: paid presence in the sources agents trust. - [AI referral traffic](https://business.daily.dev/glossary/ai-referral-traffic.md): AI referral traffic is visitors who arrive from an AI assistant (ChatGPT, Perplexity, Claude, Gemini) after it cited your page. ### Frequently asked questions **What is this glossary for?** To define, once, the terms our product pages and guides use, so a buyer, a colleague or an AI assistant gets the same meaning everywhere. Each entry is short on purpose and links to the guide that goes deeper. **Who writes these definitions?** The daily.dev Ads team, which plans and runs developer campaigns every day. Facts about daily.dev come from the same data as the product pages; everything else is general knowledge stated plainly. [Audiences by role and stack](https://business.daily.dev/audience.md) | [All guides](https://business.daily.dev/resources.md) | [Explore your options](https://business.daily.dev/schedule/?ref=glossary-hub)