# daily.dev Ads

> daily.dev Ads is how companies reach developers on daily.dev, the developer community where millions of developers come to discover tools and stay current. It is one managed monthly plan in three sizes (Starter, Growth and Scale): daily.dev runs the company's Verified Company Squad, promotes its technical content in the feed, gives it a seat on the homepage sponsors bar, and runs targeted in-feed or newsletter campaigns, with creative and weekly reporting included. The size sets the reach; prices are quoted per company. Also available: Sponsored Content (guaranteed distribution for a technical post across the feed and email digest, with a guaranteed read floor), Engagement Ads (Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers and Stack Placements), and Agent Ads (early access), which increases AI visibility on the prompts an AEO team tracks. Targeting covers tech stack, seniority, geography and interests.

Site: https://business.daily.dev (daily.dev Ads)

All links below point to LLM-friendly markdown versions (`.md` URLs). For rendered HTML pages, remove `.md` from any URL. The homepage and every `/resources/` page also honour `Accept: text/markdown` on their normal URL; the product, comparison and customer pages are prerendered, so use the `.md` form for those.

## How daily.dev Ads is bought

daily.dev Ads is one monthly plan in three sizes: Starter, Growth and Scale. Every size includes the same work: we run your company page, promote your content to developers, put your brand on the daily.dev homepage and run your campaigns. The size sets your reach. Prices are quoted per company, and you can resize any quarter.

Full detail, including what every plan includes, what sets the price and whether it is worth it: https://business.daily.dev/pricing.md

## What daily.dev Ads offers

The formats advertisers use to reach developers in context:

- In-feed native ads: Sponsored cards inside the personalized daily.dev feed. Card format matches the posts developers already read. Included in every plan.
- Sponsored Content: Guaranteed distribution for a technical post hosted on daily.dev. One post gets sustained distribution across the feed and email digest, paced over a month, plus a guaranteed read-floor commitment with transparent reporting, canonical republishing that keeps SEO equity on the advertiser domain, and structured depth built for search and AI discoverability.
- Engagement Ads: Five product-native placements (Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers, and Stack Placements) that attach a brand to a developer category instead of buying impressions.
- Newsletter ads: One-week sponsorship slots inside the daily.dev Digest, the personalized newsletter developers tune to their own cadence (daily or weekly, on the day and time they choose). Each slot covers every digest delivered to the chosen topical audience that week. Included in every plan, as an alternative to an in-feed campaign.
- Homepage Sponsorship: A permanent sponsors bar at the foot of the daily.dev homepage feed. A Community seat comes with Starter and Growth, a Featured seat with Scale; the single Headline seat is a custom quote.
- Agent Ads (early access): Better AEO results for AEO and SEO leads. Targeted content on daily.dev for the brand's highest-value prompts gets it mentioned more often, and agent ads give AI models the brand's latest, sourced facts on the daily.dev pages they read. Visibility, favorability, and accuracy are scored from a pre-launch baseline, and a change counts above 95% confidence.

Creative specs for every format (sizes, headline lengths, safe zones, worked examples, and a downloadable PDF): https://business.daily.dev/creative-specs.md

### Audience targeting

- Tech stack: programming languages, frameworks, and tools
- Seniority: junior, mid, senior, and leadership
- Geography: country and region
- Interests: topics and tags developers follow on daily.dev

### Audiences by role and stack

Who you reach for each developer audience, the tags that target it, the placement that fits each product and the channels compared: https://business.daily.dev/audience.md
- [How to advertise to AI engineers](https://business.daily.dev/audience/ai-engineers.md)
- [How to advertise to web developers](https://business.daily.dev/audience/web-developers.md)
- [How to advertise to DevOps engineers](https://business.daily.dev/audience/devops-engineers.md)
- [How to advertise to security engineers](https://business.daily.dev/audience/security-engineers.md)
- [How to advertise to data engineers](https://business.daily.dev/audience/data-engineers.md)
- [How to advertise to Python developers](https://business.daily.dev/audience/python-developers.md)
- [How to advertise to JavaScript developers](https://business.daily.dev/audience/javascript-developers.md)
- [How to advertise to Go developers](https://business.daily.dev/audience/go-developers.md)
- [How to advertise to Rust developers](https://business.daily.dev/audience/rust-developers.md)
- [How to advertise to Java developers](https://business.daily.dev/audience/java-developers.md)
- [How to advertise to backend developers](https://business.daily.dev/audience/backend-developers.md)
- [How to advertise to full-stack developers](https://business.daily.dev/audience/full-stack-developers.md)
- [How to advertise to mobile developers](https://business.daily.dev/audience/mobile-developers.md)
- [How to advertise to SRE and platform engineers](https://business.daily.dev/audience/sre-platform-engineers.md)
- [How to advertise to cloud engineers](https://business.daily.dev/audience/cloud-engineers.md)
- [How to advertise to data scientists](https://business.daily.dev/audience/data-scientists.md)
- [How to advertise to QA and test automation engineers](https://business.daily.dev/audience/qa-engineers.md)
- [How to advertise to engineering leaders and CTOs](https://business.daily.dev/audience/engineering-leaders.md)
- [How to advertise to game developers](https://business.daily.dev/audience/game-developers.md)
- [How to advertise to embedded and IoT engineers](https://business.daily.dev/audience/embedded-engineers.md)
- [How to advertise to TypeScript developers](https://business.daily.dev/audience/typescript-developers.md)
- [How to advertise to C# and .NET developers](https://business.daily.dev/audience/dotnet-developers.md)
- [How to advertise to C and C++ developers](https://business.daily.dev/audience/cpp-developers.md)
- [How to advertise to PHP developers](https://business.daily.dev/audience/php-developers.md)
- [How to advertise to Ruby developers](https://business.daily.dev/audience/ruby-developers.md)
- [How to advertise to Kotlin and Android developers](https://business.daily.dev/audience/kotlin-developers.md)
- [How to advertise to Swift and iOS developers](https://business.daily.dev/audience/swift-developers.md)
- [How to advertise to Flutter and Dart developers](https://business.daily.dev/audience/flutter-developers.md)
- [How to advertise to React developers](https://business.daily.dev/audience/react-developers.md)
- [How to advertise to Node.js developers](https://business.daily.dev/audience/nodejs-developers.md)

### Newsletter audience tracks

- Web Development
- AI and Machine Learning
- DevOps and Cloud
- Security and AppSec
- Data and Databases

### Typical campaign outcomes

- Brand awareness with developer audiences
- Product adoption and launch visibility
- Employer brand and engineering reputation with culture, EVP, and careers content
- Event and webinar signups
- Qualified traffic to landing pages, docs, and signup flows

### Who uses daily.dev Ads

- Developer tool and infrastructure brands driving adoption
- Brand and DevRel teams building category presence
- Employer brand and talent marketing teams (and the agencies that run campaigns for them)
- Event and content teams promoting webinars, reports, and launches

### How to start

Book a call via the onboarding form at https://business.daily.dev/schedule/ to share goals, audience and timeline; daily.dev recommends a plan size and sends a quote in writing.

## Core Pages

- [Homepage](https://business.daily.dev/index.md): Ad platform overview and campaign objectives, including employer brand
- [Pricing and plans](https://business.daily.dev/pricing.md): How daily.dev Ads pricing works (one monthly plan in three sizes, Starter, Growth and Scale, the same features in each, quoted per company, add-ons on top), what moves the price, and whether it is worth it
- [Developers on daily.dev](https://business.daily.dev/network.md): Reach active developers in trusted daily.dev contexts
- [Audiences by role and stack](https://business.daily.dev/audience.md): Who you reach on daily.dev per audience (AI, web, DevOps, security, data engineers and by language), the tags that target each, and how to advertise to them
- [In-Feed Native Ads](https://business.daily.dev/feed.md): Native feed placements with precise audience targeting
- [Engagement Ads](https://business.daily.dev/engagement.md): Five product-native placements (Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers, Stack Placements) that turn category interest into brand recall
- [Newsletter Ads](https://business.daily.dev/email.md): One-week sponsorship slots inside the personalized daily.dev Digest, in curated topical audiences
- [Sponsored Content](https://business.daily.dev/sponsored-content.md): Guaranteed distribution for a technical post across the feed and email digest, plus guaranteed read-floor reporting and canonical republishing for SEO and AI discoverability
- [Agent Ads](https://business.daily.dev/agent-ads.md): Increase AI visibility on the prompts that matter by publishing citable pages on daily.dev and placing disclosed brand facts on the pages agents read. Visibility, favorability, and accuracy are scored before and after. In early access
- [Homepage Sponsorship](https://business.daily.dev/homepage-sponsorship.md): A permanent sponsors bar at the foot of the daily.dev homepage feed, on top of the live breaking news - one headline brand in full colour plus ten monochrome supporting brands, against contracted monthly impression floors from 2M+ to 60M+. Community and Featured seats come inside daily.dev Ads plans; the Headline seat is a custom quote
- [Conversion pixel](https://business.daily.dev/pixel.md): Connects signups, trials, and activations back to the ads that drove them, including view-through conversions
- [Creative Specs](https://business.daily.dev/creative-specs.md): Image sizes, headline lengths, safe zones and real examples for every placement (In-Feed 1024 × 512 px, newsletter 680 × 512 px, Squad cover 1584 × 396 px, Homepage Sponsorship and Engagement Ads logos), plus a PDF
- [Creative Gallery](https://business.daily.dev/creative-gallery.md): Real In-Feed and Digest campaigns per customer, with the specs to build your own
- [Agency Partner Program](https://business.daily.dev/agencies.md): Invite-only program for developer-marketing agencies with exclusive bundles, priority access, and co-marketing
- [Customer Stories](https://business.daily.dev/customers.md): Real outcomes from brands running native ads on daily.dev
- [Resources](https://business.daily.dev/resources.md): Guides and best practices for developer marketing
- [Advertiser Onboarding](https://business.daily.dev/schedule.md): Campaign onboarding flow
- [Advertising Terms and Conditions](https://business.daily.dev/advertising-terms.md): Full terms governing advertising purchased on daily.dev under an insertion order, covering deliverables, makegoods, cancellation, payment, data use, and agency provisions

## Customer Stories

- [Postmark × daily.dev](https://business.daily.dev/customers/postmark.md): Postmark drives 12.8× more new account signups from daily.dev than from Reddit
- [context.dev × daily.dev](https://business.daily.dev/customers/contextdev.md): context.dev's In-Feed ads peaked at a 1.27% CTR, around 3× the industry benchmark

## Alternatives & Comparisons

- [Alternatives hub](https://business.daily.dev/alternatives.md): Honest comparisons of daily.dev vs. developer ad networks, newsletters, social platforms, communities, and events
- [daily.dev vs Carbon Ads & BuySellAds](https://business.daily.dev/alternatives/carbon-ads-buysellads.md): Carbon Ads and BuySellAds place a native ad unit across a network of independent developer and design sites, targeted by page context. daily.dev reaches developers inside the one platform they open daily, targeted by their own behavior, across the full ad catalog.
- [daily.dev vs EthicalAds](https://business.daily.dev/alternatives/ethicalads.md): EthicalAds picks the ad from the content of the page, across documentation and open-source sites, with no tracking of the reader. daily.dev picks it from the developer — their stack, their seniority, the topics they follow.
- [daily.dev vs TLDR](https://business.daily.dev/alternatives/tldr.md): TLDR is a high-reach daily tech newsletter sold by sponsorship slot. daily.dev reaches developers continuously with native, targeted placements you can optimize over time.
- [daily.dev vs Reddit Ads](https://business.daily.dev/alternatives/reddit-ads.md): Reddit Ads can reach developer subreddits but targeting is community-level and developers are famously ad-averse. daily.dev reaches verified developers natively, by stack and seniority.
- [daily.dev vs X (Twitter) Ads](https://business.daily.dev/alternatives/twitter-x-ads.md): X reaches a broad audience that includes developers, but targeting is interest-based and noisy. daily.dev reaches developers only, natively, by stack and seniority.
- [daily.dev vs LinkedIn Ads](https://business.daily.dev/alternatives/linkedin-ads.md): LinkedIn targets by job title and skill but is expensive and reaches developers in work-network mode. daily.dev reaches developers in discovery mode, natively, by real behavior.
- [daily.dev vs Meta Ads](https://business.daily.dev/alternatives/meta-ads.md): Meta has massive scale but no real way to target developers. daily.dev reaches developers only, natively, by stack and seniority.
- [daily.dev vs Google Ads](https://business.daily.dev/alternatives/google-ads.md): Google Ads captures existing demand via search and broad display. daily.dev creates and reaches developer demand natively, before they search.
- [daily.dev vs Stack Overflow Ads](https://business.daily.dev/alternatives/stack-overflow-ads.md): Stack Overflow reaches developers in problem-solving mode with display ads. daily.dev reaches them in discovery mode with native, behavior-targeted placements.

## Campaign Guides

- [FAQ](https://business.daily.dev/index.md#faq): Common questions and practical answers
- [RSS Feed](https://business.daily.dev/rss.xml): Latest resource updates
- [Sitemap](https://business.daily.dev/sitemap.xml): Full crawl index

## Resources & Blog

- [Resources Home](https://business.daily.dev/resources.md): Latest articles and guides

### Insights

- [What’s Your 10%? Applying Sergey Brin’s 70-20-10 Rule to Developer Marketing](https://business.daily.dev/resources/whats-your-10-applying-sergey-brins-70-20-10-rule-to-developer-marketing.md): Most marketing teams pretend they’re doing the 70-20-10 thin...
- [The perfect developer ads platform doesn’t exis…](https://business.daily.dev/resources/the-perfect-developer-ads-platform-doesnt-exis.md): Discover why daily.dev is the ideal ads platform for reachin...
- [DevRel: Are you speaking to your true audience? Adapt or fall behind. ](https://business.daily.dev/resources/devrel-are-you-speaking-to-your-true-audience-adapt-or-fall-behind.md): AI agents are now the first to read your docs and touch your...
- [Great Products Are Still the Only Developer Marketing That Matters](https://business.daily.dev/resources/great-products-are-still-the-only-developer-marketing-that-matters.md): Developer marketing only works when the product delivers imm...
- [If everyone is a developer, is it still developer marketing? ](https://business.daily.dev/resources/if-everyone-is-a-developer-is-it-still-developer-marketing.md): Developer marketing is facing a major shift. As AI, no-code,...
- [The secret marketing benefit you're not measuring ](https://business.daily.dev/resources/the-secret-marketing-benefit-youre-not-measuring.md): Marketing isn’t just for acquiring users—it drives momentum ...
- [How to write for developers and avoid cringe](https://business.daily.dev/resources/how-to-write-for-developers-and-avoid-cringe.md): Writing for developers means cutting the fluff and getting t...
- [The biggest mistakes companies make in developer marketing](https://business.daily.dev/resources/the-biggest-mistakes-companies-make-in-developer-marketing.md): Stop making these developer marketing mistakes. Learn why ov...
- [How to launch a successful advertisement campaign for developers](https://business.daily.dev/resources/how-to-launch-a-successful-advertisement-campaign-for-developers.md): Learn how to successfully advertise to developers with targe...
- [What is developer marketing?](https://business.daily.dev/resources/what-is-developer-marketing.md): Learn what developer marketing is, why it's different from t...

### Trends

- [How to Measure ROI on Developer Marketing Campaigns](https://business.daily.dev/resources/how-to-measure-roi-on-developer-marketing-campaigns.md): Learn how to measure and optimize ROI on developer marketing...
- [Developer Ad Campaign Checklist: Pre-Launch Essentials](https://business.daily.dev/resources/developer-ad-campaign-checklist-pre-launch-essentials.md): Learn essential steps to effectively engage developers in yo...
- [7 Best Practices for Developer-Focused Ad Campaigns](https://business.daily.dev/resources/7-best-practices-for-developer-focused-ad-campaigns.md): Learn effective strategies for creating developer-focused ad...
- [Native Ads vs Banner Ads: What Works for Developer Audiences](https://business.daily.dev/resources/native-ads-vs-banner-ads-what-works-for-developer-audiences.md): Explore why native ads outperform banner ads in engaging dev...
- [5 Ways to Build Trust Through Developer-Focused Advertising](https://business.daily.dev/resources/5-ways-to-build-trust-through-developer-focused-advertising.md): Learn five proven strategies to effectively build trust with...
- [Developer Ad Campaign Metrics: A Complete Guide](https://business.daily.dev/resources/developer-ad-campaign-metrics-a-complete-guide.md): Learn essential metrics for optimizing developer ad campaign...
- [Top 6 Developer Marketing Channels Compared](https://business.daily.dev/resources/top-6-developer-marketing-channels-compared.md): Explore the top developer marketing channels, their strength...
- [Common Developer Ad Campaign Issues and Solutions](https://business.daily.dev/resources/common-developer-ad-campaign-issues-and-solutions.md): Learn how to overcome common challenges in marketing to deve...
- [Q&A: Understanding Developer Advertising Demographics](https://business.daily.dev/resources/qanda-understanding-developer-advertising-demographics.md): Explore effective strategies for targeting developers with a...
- [Case Study: High-Impact Ad Placements on daily.dev](https://business.daily.dev/resources/case-study-high-impact-ad-placements-on-dailydev.md): Explore effective ad placements on a platform tailored for d...
- [How to Measure Time-on-Ad Interaction](https://business.daily.dev/resources/how-to-measure-time-on-ad-interaction.md): Learn how to measure time-on-ad interaction to enhance ad pe...
- [How Event-Based Ads Drive Developer Engagement](https://business.daily.dev/resources/how-event-based-ads-drive-developer-engagement.md): Explore how event-based ads effectively engage developers by...
- [Global Developer Behavior: Key Regional Insights](https://business.daily.dev/resources/global-developer-behavior-key-regional-insights.md): Explore how developer habits and tools vary across North Ame...
- [How to Earn Credibility in Developer Communities](https://business.daily.dev/resources/how-to-earn-credibility-in-developer-communities.md): Learn how to build credibility in developer communities thro...
- [How to Write API Usage Examples Developers Trust](https://business.daily.dev/resources/how-to-write-api-usage-examples-developers-trust.md): Learn how to create trustworthy API usage examples that addr...
- [Study: What Makes Developers Engage with Ads](https://business.daily.dev/resources/study-what-makes-developers-engage-with-ads.md): Learn how to engage developers with ads that respect their e...
- [5 Tips for Marketing Developer Webinars](https://business.daily.dev/resources/5-tips-for-marketing-developer-webinars.md): Learn how to effectively market developer webinars by unders...
- [How to Analyze Ad Placement Performance](https://business.daily.dev/resources/how-to-analyze-ad-placement-performance.md): Learn how to effectively analyze ad placement performance by...
- [5 Case Studies on Developer Tool Adoption](https://business.daily.dev/resources/5-case-studies-on-developer-tool-adoption.md): Explore five case studies showcasing effective developer too...
- [How to Gather Developer Feedback Post-Launch](https://business.daily.dev/resources/how-to-gather-developer-feedback-post-launch.md): Learn effective strategies for gathering developer feedback ...
- ... and 499 more in trends

### Tools

- [Ad Budget Calculator for Smart Spending](https://business.daily.dev/resources/ad-budget-calculator-for-smart-spending.md): Plan your advertising budget with our free Ad Budget Calcula...
- [Developer Audience Targeting Planner](https://business.daily.dev/resources/developer-audience-targeting-planner.md): Define your developer audience with our free planner tool! T...
- [Tech Campaign ROI Estimator Online](https://business.daily.dev/resources/tech-campaign-roi-estimator-online.md): Estimate your tech marketing campaign ROI with our free tool...
- [Developer Marketing Budget Calculator](https://business.daily.dev/resources/developer-marketing-budget-calculator.md): Plan your developer-focused ad campaigns with our free budge...
- [Tech Audience Engagement Calculator](https://business.daily.dev/resources/tech-audience-engagement-calculator.md): Estimate engagement for tech content with our free calculato...
- [Developer Tool Promotion Planner](https://business.daily.dev/resources/developer-tool-promotion-planner.md): Plan smarter marketing for your dev tool with our free Promo...
- [Tech Audience Ad Cost Estimator](https://business.daily.dev/resources/tech-audience-ad-cost-estimator.md): Estimate ad costs for tech audiences with our free tool! Inp...
- [Programming Language Targeting Tool](https://business.daily.dev/resources/programming-language-targeting-tool.md): Discover the best programming languages for your audience wi...
- [Developer Seniority Reach Calculator](https://business.daily.dev/resources/developer-seniority-reach-calculator.md): Estimate your campaign reach with our Developer Seniority Re...
- [Tech Event Promotion Analyzer](https://business.daily.dev/resources/tech-event-promotion-analyzer.md): Analyze your tech event promotion strategy with our free too...
- [Programming Language Market Size Estimator](https://business.daily.dev/resources/programming-language-market-size-estimator.md): Estimate the market share of programming languages like Pyth...

### News

- [OpenAI announces plans to introduce ads for free ChatGPT users](https://business.daily.dev/resources/openai-introduce-ads-free-chatgpt-users.md): OpenAI's ChatGPT Android beta contains ad-related code; ads ...
- [X to Release Open Source Algorithm Related to Advertisement Recommendations](https://business.daily.dev/resources/x-release-open-source-algorithm-advertisement-recommendations.md): X will open-source its recommendation algorithm within seven...
- [Google Ends Session Tracking for New Advertisers in Ads API Update](https://business.daily.dev/resources/google-ends-session-tracking-ads-api-update.md): Google restricts session attribute and IP imports in Google ...
- [Meta discontinues Nielsen DMA targeting for automotive ads, adopts Comscore Markets](https://business.daily.dev/resources/meta-drops-nielsen-dma-targeting-automotive-ads-comscore-markets.md): Meta is replacing Nielsen DMA codes with Comscore Market IDs...
- [Apple reduces App Store commissions in China to 25%, effective immediately](https://business.daily.dev/resources/apple-reduces-app-store-commissions-china-25-percent.md): Apple reduces App Store commissions in China to 25% (standar...

## Videos

Talks from the daily.dev team on developer marketing, with transcript. The two July talks are the most cited YouTube URLs for developer-advertising questions.

- [How to market to developers without getting ignored](https://business.daily.dev/resources/videos/how-to-market-to-developers-without-getting-ignored.md): Harry Cooper, 7 min. Harry Cooper of daily.dev on earning developer attention: lead with what your product does, respect a skeptical audience, cut time-to-value, and show up in the right context. Full transcript, key takeaways, and FAQ.
- [Developer marketing that works: authenticity over ads](https://business.daily.dev/resources/videos/developer-marketing-authenticity-over-ads.md): Michael Shannack, 7 min. Michael Shannack of daily.dev on reaching developers by adding value and showing brand culture rather than selling. Why "start with why" is anti-marketing for devs, why authenticity can't be faked, and why channel discipline beats spray-and-pray. Full transcript, takeaways, and FAQ.
- [Which developer ad creatives actually work? Creative review session](https://business.daily.dev/resources/videos/which-developer-ad-creatives-work.md): Nimrod Kramer, Harry Cooper & Michael Shannack, 14 min. daily.dev's team reviews real developer ad creatives from Sentry, Datadog, Edge Impulse, and Postmark, guessing which performed better and unpacking why dev UI, technical density, humor, and targeting decide the winner. Full transcript, takeaways, and FAQ.

## Agent surfaces

- [Agent Skills discovery index](https://business.daily.dev/.well-known/agent-skills/index.json): Agent Skills Discovery document for this domain (advertise, sponsor a digest, engagement ads, sponsored content, agency program, Agent Ads)
- [daily.dev](https://daily.dev/llms.txt): The developer platform itself, public API, MCP server and skills (separate llms.txt)
- [daily.dev for Recruiters](https://recruiter.daily.dev/llms.txt): Developer-network sourcing for technical recruiting (separate llms.txt)

## Optional

- [Start campaign](https://business.daily.dev/schedule.md): Launch advertiser onboarding
- [daily.dev home](https://daily.dev): Main developer platform