# daily.dev Ads

> daily.dev Ads is the advertising platform of daily.dev, the developer community where millions of engineers come to discover tools and stay current. Brands reach active developers through native in-feed ads, Sponsored Content (guaranteed distribution for a technical post across the feed and email digest, plus a guaranteed read-floor commitment and canonical republishing for SEO and AI discoverability), Engagement Ads (Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers, and Stack Placements that turn category interest into brand recall), sponsorships inside the daily.dev Digest (the personalized newsletter every developer tunes to their own cadence), and audience targeting by tech stack, seniority, geography, and interests.

Site: https://business.daily.dev (daily.dev Ads)

All links below point to LLM-friendly markdown versions (`.md/` URLs). For rendered HTML pages, remove `.md` from any URL.

## What daily.dev Ads offers

Four ad products let advertisers reach developers in context:

- In-feed native ads: Sponsored cards inside the personalized daily.dev feed. Card format matches the posts developers already read.
- Sponsored Content: Guaranteed distribution for a technical post hosted on daily.dev. One post gets sustained distribution across the feed and email digest, paced over a month, plus a guaranteed read-floor commitment with transparent reporting, canonical republishing that keeps SEO equity on the advertiser domain, and structured depth built for search and AI discoverability.
- Engagement Ads: Five product-native placements (Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers, and Stack Placements) that attach a brand to a developer category instead of buying impressions.
- Newsletter ads: One-week sponsorship slots inside the daily.dev Digest, the personalized newsletter developers tune to their own cadence (daily or weekly, on the day and time they choose). Each slot covers every digest delivered to the chosen topical audience that week.

### Audience targeting

- Tech stack: programming languages, frameworks, and tools
- Seniority: junior, mid, senior, and leadership
- Geography: country and region
- Interests: topics and tags developers follow on daily.dev

### Newsletter audience tracks

- Web Development
- AI and Machine Learning
- DevOps and Cloud
- Security and AppSec
- Data and Databases

### Typical campaign outcomes

- Brand awareness with developer audiences
- Product adoption and launch visibility
- Employer brand and engineering reputation with culture, EVP, and careers content
- Event and webinar signups
- Qualified traffic to landing pages, docs, and signup flows

### Who uses daily.dev Ads

- Developer tool and infrastructure brands driving adoption
- Brand and DevRel teams building category presence
- Employer brand and talent marketing teams (and the agencies that run campaigns for them)
- Event and content teams promoting webinars, reports, and launches

### How to start

Book a kickoff via the onboarding form at https://business.daily.dev/schedule/ to share campaign goals, audience preferences, and timeline.

## Core Pages

- [Homepage](https://business.daily.dev/index.md/): Ad platform overview and campaign objectives, including employer brand
- [Developers on daily.dev](https://business.daily.dev/network.md/): Reach active developers in trusted daily.dev contexts
- [In-Feed Native Ads](https://business.daily.dev/feed.md/): Native feed placements with precise audience targeting
- [Engagement Ads](https://business.daily.dev/engagement.md/): Five product-native placements (Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers, Stack Placements) that turn category interest into brand recall
- [Newsletter Ads](https://business.daily.dev/email.md/): One-week sponsorship slots inside the personalized daily.dev Digest, in curated topical audiences
- [Sponsored Content](https://business.daily.dev/sponsored-content.md/): Guaranteed distribution for a technical post across the feed and email digest, plus guaranteed read-floor reporting and canonical republishing for SEO and AI discoverability
- [Creative Gallery](https://business.daily.dev/creative-gallery.md/): Real In-Feed and Digest campaigns per customer, with the specs to build your own
- [Agency Partner Program](https://business.daily.dev/agencies.md/): Invite-only program for developer-marketing agencies with exclusive bundles, priority access, and co-marketing
- [Customer Stories](https://business.daily.dev/customers.md/): Real outcomes from brands running native ads on daily.dev
- [Resources](https://business.daily.dev/resources.md/): Guides and best practices for developer marketing
- [Advertiser Onboarding](https://business.daily.dev/schedule.md/): Campaign onboarding flow
- [Advertising Terms and Conditions](https://business.daily.dev/advertising-terms.md/): Full terms governing advertising purchased on daily.dev under an insertion order, covering deliverables, makegoods, cancellation, payment, data use, and agency provisions

## Customer Stories

- [Postmark × daily.dev](https://business.daily.dev/customers/postmark.md/): Postmark drives 12.8× more new account signups from daily.dev than from Reddit
- [context.dev × daily.dev](https://business.daily.dev/customers/contextdev.md/): context.dev's In-Feed ads peaked at a 1.27% CTR, around 3× the industry benchmark

## Alternatives & Comparisons

- [Alternatives hub](https://business.daily.dev/alternatives.md/): Honest comparisons of daily.dev vs. developer ad networks, newsletters, social platforms, communities, and events
- [daily.dev vs Carbon Ads & BuySellAds](https://business.daily.dev/alternatives/carbon-ads-buysellads.md/): Carbon Ads and BuySellAds place a native ad unit across a network of independent developer and design sites, targeted by page context. daily.dev reaches developers inside the one platform they open daily, targeted by their own behavior, across the full ad catalog.
- [daily.dev vs EthicalAds](https://business.daily.dev/alternatives/ethicalads.md/): EthicalAds is a privacy-first, contextual ad network for developer docs and open-source sites. daily.dev adds behavior-based targeting and native placements inside a daily-use feed.
- [daily.dev vs TLDR](https://business.daily.dev/alternatives/tldr.md/): TLDR is a high-reach daily tech newsletter sold by sponsorship slot. daily.dev reaches developers continuously with native, targeted placements you can optimize over time.
- [daily.dev vs Reddit Ads](https://business.daily.dev/alternatives/reddit-ads.md/): Reddit Ads can reach developer subreddits but targeting is community-level and developers are famously ad-averse. daily.dev reaches verified developers natively, by stack and seniority.
- [daily.dev vs X (Twitter) Ads](https://business.daily.dev/alternatives/twitter-x-ads.md/): X reaches a broad audience that includes developers, but targeting is interest-based and noisy. daily.dev reaches developers only, natively, by stack and seniority.
- [daily.dev vs LinkedIn Ads](https://business.daily.dev/alternatives/linkedin-ads.md/): LinkedIn targets by job title and skill but is expensive and reaches developers in work-network mode. daily.dev reaches developers in discovery mode, natively, by real behavior.
- [daily.dev vs Meta Ads](https://business.daily.dev/alternatives/meta-ads.md/): Meta has massive scale but no real way to target developers. daily.dev reaches developers only, natively, by stack and seniority.
- [daily.dev vs Google Ads](https://business.daily.dev/alternatives/google-ads.md/): Google Ads captures existing demand via search and broad display. daily.dev creates and reaches developer demand natively, before they search.
- [daily.dev vs Stack Overflow Ads](https://business.daily.dev/alternatives/stack-overflow-ads.md/): Stack Overflow reaches developers in problem-solving mode with display ads. daily.dev reaches them in discovery mode with native, behavior-targeted placements.

## Campaign Guides

- [FAQ](https://business.daily.dev/index.md/#faq): Common questions and practical answers
- [RSS Feed](https://business.daily.dev/rss.xml): Latest resource updates
- [Sitemap](https://business.daily.dev/sitemap.xml): Full crawl index

## Resources & Blog

- [Resources Home](https://business.daily.dev/resources.md/): Latest articles and guides

### Trends

- [The quiet power of native ads in dev communities](https://business.daily.dev/resources/the-quiet-power-of-native-ads-in-dev-communities.md/): Explore how native ads effectively engage developer communit...
- [Ultimate Guide to Behavioral Targeting for Developers](https://business.daily.dev/resources/ultimate-guide-to-behavioral-targeting-for-developers.md/): Learn how behavioral targeting can enhance marketing strateg...
- [Ethical Data Use in Developer Advertising](https://business.daily.dev/resources/ethical-data-use-developer-advertising.md/): Explore the principles of ethical data use in developer adve...
- [Regional Open Source Communities: Case Studies](https://business.daily.dev/resources/regional-open-source-communities-case-studies.md/): Explore how regional open source communities tackle local ch...
- [Checklist for Targeting Developers in New Tech](https://business.daily.dev/resources/checklist-targeting-developers-new-tech.md/): Learn effective strategies to target developers in new tech,...
- [Why Developer Ads Fail: The Trust Gap Marketers Must Close in 2026](https://business.daily.dev/resources/developer-ads-fail-trust-gap-marketers-must-close.md/): Why developers ignore most ads and how marketers can rebuild...
- [How to Advertise on Developer Discussion Boards](https://business.daily.dev/resources/how-to-advertise-on-developer-discussion-boards.md/): Learn effective strategies for advertising on developer disc...
- [The 15-Minute Rule: Why Time-to-Value Is the KPI That Drives Developer Growth](https://business.daily.dev/resources/15-minute-rule-time-to-value-kpi-developer-growth.md/): Reduce Time-to-Value to under 15 minutes to boost developer ...
- [5 Case Studies on Developer Tool Adoption](https://business.daily.dev/resources/5-case-studies-on-developer-tool-adoption.md/): Explore five case studies showcasing effective developer too...
- [The unspoken rules of advertising on dev platforms](https://business.daily.dev/resources/the-unspoken-rules-of-advertising-on-dev-platforms.md/): Learn how to effectively advertise to developers by focusing...
- [How to Create Developer-Focused Demos](https://business.daily.dev/resources/create-developer-focused-demos.md/): Teach developers how your product solves real problems using...
- [Cracking the code: how Stripe, Twilio, and GitHub built dev trust](https://business.daily.dev/resources/cracking-the-code-how-stripe-twilio-and-github-built-dev-trust.md/): Explore how key tech companies build developer trust through...
- [If your buyers are devs, you need to rethink where you’re advertising](https://business.daily.dev/resources/if-your-buyers-are-devs-you-need-to-rethink-where-youre-advertising.md/): Rethink your advertising strategy to effectively engage deve...
- [Is your ad dev-proof? A checklist for credibility and clicks](https://business.daily.dev/resources/is-your-ad-dev-proof-a-checklist-for-credibility-and-clicks.md/): Learn how to create developer-focused ads that prioritize te...
- [Beyond LinkedIn: untapped dev channels you should know](https://business.daily.dev/resources/beyond-linkedin-untapped-dev-channels-you-should-know.md/): Explore effective channels beyond LinkedIn where developers ...
- [Best platforms to publish content for developers](https://business.daily.dev/resources/best-platforms-publish-content-developers.md/): Compare GitHub, Stack Overflow, dev.to, and daily.dev to cho...
- [Native Ads for Developers: Best Copy Practices](https://business.daily.dev/resources/native-ads-developers-best-copy-practices.md/): How to write developer-focused native ads: use clear technic...
- [Why Python Leads in North American Tech](https://business.daily.dev/resources/python-leads-north-american-tech.md/): Python's readability, AI libraries, and expanding community ...
- [Competitive Positioning for Developer Tools: How to Stand Out in a Crowded Market](https://business.daily.dev/resources/developer-tools-competitive-positioning-how-to-stand-out.md/): Position developer tools by focusing on clear use cases, smo...
- [How Native Ads Fit Into Developer Workflows](https://business.daily.dev/resources/how-native-ads-fit-into-developer-workflows.md/): Explore how native ads enhance developer workflows by provid...
- ... and 441 more in trends

### News

- [OpenAI announces plans to introduce ads for free ChatGPT users](https://business.daily.dev/resources/openai-introduce-ads-free-chatgpt-users.md/): OpenAI's ChatGPT Android beta contains ad-related code; ads ...
- [X to Release Open Source Algorithm Related to Advertisement Recommendations](https://business.daily.dev/resources/x-release-open-source-algorithm-advertisement-recommendations.md/): X will open-source its recommendation algorithm within seven...
- [Google Ends Session Tracking for New Advertisers in Ads API Update](https://business.daily.dev/resources/google-ends-session-tracking-ads-api-update.md/): Google restricts session attribute and IP imports in Google ...
- [Meta discontinues Nielsen DMA targeting for automotive ads, adopts Comscore Markets](https://business.daily.dev/resources/meta-drops-nielsen-dma-targeting-automotive-ads-comscore-markets.md/): Meta is replacing Nielsen DMA codes with Comscore Market IDs...
- [Apple reduces App Store commissions in China to 25%, effective immediately](https://business.daily.dev/resources/apple-reduces-app-store-commissions-china-25-percent.md/): Apple reduces App Store commissions in China to 25% (standar...

### Insights

- [What’s Your 10%? Applying Sergey Brin’s 70-20-10 Rule to Developer Marketing](https://business.daily.dev/resources/whats-your-10-applying-sergey-brins-70-20-10-rule-to-developer-marketing.md/): Most marketing teams pretend they’re doing the 70-20-10 thin...
- [The perfect developer ads platform doesn’t exis…](https://business.daily.dev/resources/the-perfect-developer-ads-platform-doesnt-exis.md/): Discover why daily.dev is the ideal ads platform for reachin...
- [DevRel: Are you speaking to your true audience? Adapt or fall behind. ](https://business.daily.dev/resources/devrel-are-you-speaking-to-your-true-audience-adapt-or-fall-behind.md/): AI agents are now the first to read your docs and touch your...
- [Great Products Are Still the Only Developer Marketing That Matters](https://business.daily.dev/resources/great-products-are-still-the-only-developer-marketing-that-matters.md/): Developer marketing only works when the product delivers imm...
- [If everyone is a developer, is it still developer marketing? ](https://business.daily.dev/resources/if-everyone-is-a-developer-is-it-still-developer-marketing.md/): Developer marketing is facing a major shift. As AI, no-code,...
- [How to write for developers and avoid cringe](https://business.daily.dev/resources/how-to-write-for-developers-and-avoid-cringe.md/): Writing for developers means cutting the fluff and getting t...
- [The secret marketing benefit you're not measuring ](https://business.daily.dev/resources/the-secret-marketing-benefit-youre-not-measuring.md/): Marketing isn’t just for acquiring users—it drives momentum ...
- [The biggest mistakes companies make in developer marketing](https://business.daily.dev/resources/the-biggest-mistakes-companies-make-in-developer-marketing.md/): Stop making these developer marketing mistakes. Learn why ov...
- [How to launch a successful advertisement campaign for developers](https://business.daily.dev/resources/how-to-launch-a-successful-advertisement-campaign-for-developers.md/): Learn how to successfully advertise to developers with targe...
- [What is developer marketing?](https://business.daily.dev/resources/what-is-developer-marketing.md/): Learn what developer marketing is, why it's different from t...

### Tools

- [Developer Tool Promotion Planner](https://business.daily.dev/resources/developer-tool-promotion-planner.md/): Plan smarter marketing for your dev tool with our free Promo...
- [Programming Language Market Size Estimator](https://business.daily.dev/resources/programming-language-market-size-estimator.md/): Estimate the market share of programming languages like Pyth...
- [Programming Language Targeting Tool](https://business.daily.dev/resources/programming-language-targeting-tool.md/): Discover the best programming languages for your audience wi...
- [Tech Event Promotion Analyzer](https://business.daily.dev/resources/tech-event-promotion-analyzer.md/): Analyze your tech event promotion strategy with our free too...
- [Ad Budget Calculator for Smart Spending](https://business.daily.dev/resources/ad-budget-calculator-for-smart-spending.md/): Plan your advertising budget with our free Ad Budget Calcula...
- [Developer Audience Targeting Planner](https://business.daily.dev/resources/developer-audience-targeting-planner.md/): Define your developer audience with our free planner tool! T...
- [Tech Campaign ROI Estimator Online](https://business.daily.dev/resources/tech-campaign-roi-estimator-online.md/): Estimate your tech marketing campaign ROI with our free tool...
- [Developer Marketing Budget Calculator](https://business.daily.dev/resources/developer-marketing-budget-calculator.md/): Plan your developer-focused ad campaigns with our free budge...
- [Tech Audience Engagement Calculator](https://business.daily.dev/resources/tech-audience-engagement-calculator.md/): Estimate engagement for tech content with our free calculato...
- [Tech Audience Ad Cost Estimator](https://business.daily.dev/resources/tech-audience-ad-cost-estimator.md/): Estimate ad costs for tech audiences with our free tool! Inp...
- [Developer Seniority Reach Calculator](https://business.daily.dev/resources/developer-seniority-reach-calculator.md/): Estimate your campaign reach with our Developer Seniority Re...

## Optional

- [Start campaign](https://business.daily.dev/schedule.md/): Launch advertiser onboarding
- [Thank You](https://business.daily.dev/thank-you.md/): Post-conversion confirmation page
- [daily.dev home](https://daily.dev): Main developer platform