---
title: "Conversion pixel | daily.dev Ads"
url: https://business.daily.dev/pixel/
description: "The daily.dev conversion pixel connects the signups, trials and activations on your site back to the ads that drove them, including when people come back days later."
lastUpdated: "2026-10-07"
llmsTxt: https://business.daily.dev/llms.txt
---

## Conversion pixel

Developers do their homework. They spot a tool in the feed, look into it properly, and come back to sign up days later, sometimes after a click, sometimes after only seeing the ad. Last-click gives that signup to whatever touched it last, so the campaign that started the research gets less credit than it earned. The pixel picks those conversions up and credits them to the campaign that started them. It runs alongside the tracking you already have, and adds a layer on top: what people did once they arrived.

### What it gives you

- **Clicks, and what happened next.** Report on signups, trials and activations, the numbers your budget is judged on. Track more than one event to see how many signed up and how many stayed.
- **View-through conversions.** Credit for developers who saw your ad and converted later, even without a click. Click-throughs stay the number you plan around; view-through is extra lift on top.
- **Matched with your own IDs.** Pass a hashed email or your own user ID and the conversion matches back to the ad, even days later on another device. Because they are your IDs, our reporting and your CRM tell the same story.

### The same campaign, measured two ways

| | Without the pixel | With the pixel |
| --- | --- | --- |
| What you can report on | Clicks and impressions | Clicks, impressions, and conversions on your site |
| How far down the funnel you see | Up to the click | Signup, trial, activation, and any event you fire |
| Signups that happen days later | Counted as direct traffic | Matched to the campaign that earned the click |
| Saw the ad and converted later | Not attributed | View-through conversion when we can match it |
| Signups on another device | Counted as a new person | Matched with your own hashed email or user ID |
| Matching your CRM | Two numbers to line up by hand | The same IDs on both sides |

### Built for privacy review

- **Hash in the browser.** Normalize and SHA-256 hash the email in the browser, then pass the hash. Only the hash leaves the page.
- **Queued until consent.** Events wait in memory until your consent manager grants ad measurement consent, then they send.
- **You choose the events.** Your pixel token accepts the event names you enable, with string values for metadata.

### Installing it

One script tag and one line per conversion. It works with the tags you already run.

1. **Create your pixel.** Enable the events you want to measure, then copy the token shown when your pixel is created.
2. **Add one script tag.** Drop it in your site's `<head>` and swap the dpix_... placeholder for your token. The token in the URL initializes the pixel, so that one tag is the whole setup.
3. **Connect your consent manager.** One call once ad measurement consent is granted. Until then, events wait in memory.
4. **Fire your events.** A single line of code wherever a conversion happens, using an event name enabled on your token.

### FAQ

**Do I need to change my landing pages or ad URLs?**
Keep your landing pages and UTM parameters exactly as they are. The pixel runs alongside them and adds conversion data on top.

**What if we already use GA4 or another analytics tool?**
Run both. Your analytics stays your source of truth, and the pixel gives daily.dev the visibility to report on the outcomes you care about.

**What if someone clicks and converts days later?**
That is the path the pixel is built for. After a click, we match the later signup, trial or activation back to the campaign that earned it, even days later. Click-through conversions are the number to plan around.

**How do view-through conversions work?**
If someone was served your ad and later converts without a click, we credit the impression when we can match it. Click-throughs take priority, so a developer who saw the ad and clicked is only counted once. Treat view-through as extra lift on top of the click-through number you plan around.

**How do we send a customer's email address?**
As a hash. Normalize it (trim and lowercase), SHA-256 hash it in the browser, then pass the hash as em_hashed256.

**Is it accurate?**
It runs in the browser, so read the numbers as a floor on performance. Your real cost per conversion is at least as good as what you see, and often better.


### How you buy it

Included in every daily.dev Ads plan. The pixel feeds your weekly report: signups, trials and activations traced back to the ads that drove them. [How pricing works](https://business.daily.dev/pricing.md)


### Frequently asked questions

**Do I need to change my landing pages or ad URLs?**

Keep your landing pages and UTM parameters exactly as they are. The pixel runs alongside them and adds conversion data on top.

**What if we already use GA4 or another analytics tool?**

Run both. Your analytics stays your source of truth, and the pixel gives daily.dev the visibility to report on the outcomes you care about.

**What if someone clicks and converts days later?**

That is the path the pixel is built for. After a click, we match the later signup, trial or activation back to the campaign that earned it, even days later. Click-through conversions are the number to plan around.

**How do view-through conversions work?**

If someone was served your ad and later converts without a click, we credit the impression when we can match it. Click-throughs take priority, so a developer who saw the ad and clicked is only counted once. Treat view-through as extra lift on top of the click-through number you plan around.

**How do we send a customer's email address?**

As a hash. Normalize it (trim and lowercase), SHA-256 hash it in the browser, then pass the hash as em_hashed256.

**Is it accurate?**

It runs in the browser, so read the numbers as a floor on performance. Your real cost per conversion is at least as good as what you see, and often better.

[Get your pixel token](https://adsmanager.daily.dev/settings/pixel-tokens) | [Talk to the team](https://business.daily.dev/schedule/)