--- title: "Sponsored Content | daily.dev Ads" url: https://business.daily.dev/sponsored-content/ description: "Sponsored Content is guaranteed distribution for your technical content on daily.dev. One post gets sustained distribution across the feed and email digest of millions of developers, plus a guaranteed read-floor commitment, canonical republishing for SEO and AI discoverability, and transparent reporting." lastUpdated: "2026-10-07" llmsTxt: https://business.daily.dev/llms.txt --- ## Sponsored Content Sponsored Content is guaranteed distribution for your technical content inside the platform developers use every day to decide what to read. One post gets sustained distribution, delivered over a month across the feed and the personalized email digest of millions of developers. Reads are guaranteed via a read floor committed in your insertion order. Others sell you a place to publish. We sell you readers. This is content distribution, not content marketing and not native advertising: daily.dev is a distribution engine that hosts your post, not a blog that sells space. ### The problem it solves Most technical content dies in the first 48 hours. A post goes live, gets a spike from your newsletter and social, and flatlines by Thursday. Search traffic might arrive in six months. Sponsored Content flips the model: instead of publishing and hoping, you publish and we deliver, paced over a full month, with sustained feed and digest reach and a guaranteed read-floor commitment in your wrap report. ### What's included - **A full technical post hosted on daily.dev.** Bring your draft and we edit it, or hand us a brief and we handle full editorial production on our end. Your byline and voice stay yours. - **Sustained feed and digest reach.** A high-visibility launch burst, then sustained pacing over ~30 days across the feed and digest. - **A guaranteed read-floor commitment.** Reads are tracked separately from impressions. We guarantee a read floor and report developers who opened and consumed the content. Typical campaigns deliver multiples of that read floor. - **Personalized digest placement.** Your post also lands in the email digest developers actually open, matched to relevant audiences. - **SEO and AEO built in.** Canonical republishing keeps search equity on your domain. Technical depth on a trusted developer platform helps search engines and AI tools surface and cite your content. - **Transparent wrap report.** Impressions, reads, and engagement you can put in front of your own leadership. ### Guaranteed reach, measured reads, and a month of delivery - **Reads are guaranteed.** A read floor goes in your insertion order. If we do not hit it, you do not pay for it. - **Impressions are reported separately.** Impressions get you in front of developers. Reads tell you who actually consumed the post. Feed impressions are delivered and reported over the campaign, and your wrap report breaks both metrics out clearly. - **A month of delivery, not a moment of fame.** Delivery is paced across 30 days so your content keeps meeting new developers. ### Sponsored Content vs In-Feed Ads Both reach developers on daily.dev. Different jobs, different strengths. **Sponsored Content** is for when depth and reads are the goal: full technical posts developers open and read, guaranteed read-floor reporting plus transparent impression reporting, engineering deep dives and thought leadership, canonical republishing for SEO equity and AI discoverability on your domain. **In-Feed Ads** are for when performance and conversions are the goal: native cards built to drive clicks, signups, and qualified traffic; live creative testing with budget shifting to what converts; destination pages, docs, and signup flows; precision targeting by stack, seniority, and geography. All sponsored content is clearly labeled and editorially reviewed. This audience rewards content that teaches and tunes out content that pitches, so the review keeps you on the right side of that line. ### How it works 1. Draft or brief: bring your post and we edit it, or hand us a brief and we handle full editorial production. 2. Editorial polish: every post is reviewed for technical quality and fit, whether you brought the draft or we produced it. 3. Paced delivery: a launch burst, then sustained pacing across ~30 days in the feed and digest. 4. Transparent wrap report with impressions, reads, and engagement. ### Common questions - **Who writes it?** Bring your draft and we edit it, or hand us a brief and we handle full editorial production. - **How is a read counted?** A developer who opened and consumed the post, not an impression served. Impressions and reads are tracked separately: feed impressions are delivered and reported over the campaign; reads are guaranteed via a read floor committed in your insertion order. Typical campaigns deliver multiples of that read floor. - **What is guaranteed: impressions or reads?** Reads. We guarantee a read floor — developers who opened and consumed your post — committed in your insertion order. Feed impressions are delivered and reported separately, paced over about 30 days. Your wrap report breaks both metrics out clearly. - **Where does it appear?** The daily.dev feed and the personalized email digest. - **Can we promote an existing post?** Yes, via canonical republishing. - **What content gets rejected?** Overly promotional or non-technical pieces that fail editorial review. - **Do links pass SEO value?** Yes. Canonical republishing keeps the search value on your domain. Your post also lives on a platform developers and AI tools already crawl, with structured technical depth and links that point home, so it is built for discoverability in search results and AI answers. ### How you buy it Add it to any daily.dev Ads plan. Every plan already promotes the posts you publish. Sponsored Content adds one flagship post with guaranteed reads. [How pricing works](https://business.daily.dev/pricing.md) ### Frequently asked questions **Who writes the post?** Two paths, both supported. Bring your own draft and our editorial team edits it for fit and quality, or hand us a brief and we handle full editorial production on our end. Either way, the post keeps your byline and your voice. **How is a read counted?** A read is a developer who opened your post and actually consumed the content, not an impression served in the feed. Impressions and reads are tracked separately: feed impressions are delivered and reported over the campaign; reads are guaranteed via a read floor we commit to in your insertion order. Typical campaigns deliver multiples of that read floor. **What is guaranteed: impressions or reads?** Reads. We guarantee a read floor — developers who opened and consumed your post — committed in your insertion order. Feed impressions are delivered and reported separately, paced over about 30 days. Your wrap report breaks both metrics out clearly. **Where does the post appear?** Your post runs natively in the daily.dev feed and in the personalized email digest developers opt into, matched to relevant audiences and paced across about 30 days. **Can we promote an existing post?** Yes. We can distribute an existing post through canonical republishing, so you get the reach while the search value keeps accruing to your own domain. **What content gets rejected?** This audience rewards content that teaches and tunes out content that pitches. Our editorial review keeps you on the right side of that line, so overly promotional or non-technical pieces are reworked or declined, because your results depend on it. **Do links pass SEO value?** Yes. Canonical republishing means the search value accrues to your domain, not ours. Your post also lives on a platform developers and AI tools already crawl, with structured technical depth and links that point home, so it is built for discoverability in search results and AI answers. [Explore my options](https://business.daily.dev/schedule/) | [See other ad formats](https://business.daily.dev/network.md)