Fix what AI says
about your brand.
AI agents read daily.dev at scale and answer questions about your category from what they find. Agent Ads put a labeled block of your cited, verifiable facts into that reading, then measure whether the answers changed.
Find the gap
How AI describes you today, graded against the story you pay to tell.
Cited facts only
Every claim sourced to material you approved, disclosed in the first line.
Served in real time
Inserted on daily.dev, on our domain. Change a fact and agents get it.
Measured, then re-measured
The same scores re-run after launch, reported at 95% confidence.
"Agents build answers from what they read. Right now, most of what they read about you is not yours."
Brands developers trust on daily.dev
Google, Atlassian, Notion, Okta, Redis, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev
Humans read your page. Agents read your facts.
You have not lost the human. You have gained a second reader alongside them. Humans respond to layout, imagery, and story. Agents strip the JavaScript, parse the HTML, and reduce the page to structured text, then build an answer from what they read. Both are worth reaching, and they need different things from you.
Someone asks
A developer asks an AI assistant a question in your category.
The agent reads
It fetches pages, strips them to text, and assembles an answer from what it finds.
Your facts are in the reading
Labeled, cited, and current, available when the question calls for them.
Measurement across more than 63,000 citations from 170 brand studies, run by our agent-advertising partner, found that 79% of the sources AI cites about a brand are domains the brand does not own.
Find the gap between your story and AI's story.
The positioning you pay to communicate is scored against the narrative AI engines actually produce, pillar by pillar, across the major engines and hundreds of cited URLs. Some pillars carry across. Some do not. The spread is the brief: your Agent Ad is written specifically against the claims that are not getting through, rather than restating the ones that already are.
A reference document, not a banner.
The Agent Ad is the entire creative unit: sponsor labeling, a definition of your brand, sourced facts, an FAQ, and a structured-data block for agents that prefer it. It ships in two renditions at one stable link.
The markdown file
The production asset. This is what agents read, and this is what you formally approve. Served as markdown or slim HTML, whichever the agent asks for.
The branded PDF
The same content, formatted so your team can review it in something familiar. It exists for sign-off only and is never served to an agent.
Every claim carries a source. Change a fact and agents get the update in real time, with no re-trafficking and no new creative round.
Inserted in real time, on our domain.
Verified agents are identified at our edge and served the agent-readable rendition with your approved ad already in it. Everything else follows our existing logic, untouched.
- 01
Agent arrives
GPTBot, ClaudeBot, PerplexityBot and others on the approved registry.
- 02
Checked at the CDN
The request is matched against the agent registry daily.dev controls.
- 03
Convert and insert
The page is fetched from origin, converted to markdown or slim HTML, and your approved ad is inserted.
- 04
Served inline
Returned on daily.dev, the only domain the agent ever sees. The canonical reference stays our URL.
Did the answers change? We test it.
Delivery and influence are reported as two different things, on purpose. Delivery is what we can prove: which verified agent read which page, and where your ad rendered. Influence is a controlled test — the same agreed prompts run across ChatGPT, Gemini, Perplexity, and Claude from before launch onward, scoring Visibility, Favorability, and Accuracy. Movement counts as a result only above a 95% confidence threshold. Below it, we report no significant change.
Three gaps, and what closes them.
Measurement gives you a specific, scored gap. The Agent Ad is built to close it.
You do not show up
When agents answer questions in your category, your brand may not come up at all, and competitors fill the space.
Put your facts on the pages agents read when they research your category.
The narrative is not yours
What AI says about you is assembled from sources you do not control, and the story you tell in paid media never reaches the agent at all.
Give agents an attributed, current statement of what your brand stands for.
AI gets your facts wrong
If nothing an agent can verify is published where it reads, it repeats whatever the rest of the web says about your pricing, limits, and availability.
Publish cited, verifiable facts, and watch Accuracy move in the next report.
Why advertisers buy this
Reach you cannot buy back later
Agents already read daily.dev at scale, and that reading is shaping answers about your category today, whether or not your facts are in it.
Your claims, not the internet's
An attributed, current statement of what you actually offer, sourced to material you approved, sitting where the answer gets assembled.
Correct it once, everywhere
Change a fact and agents get the update in real time. No re-trafficking, no new creative round, no waiting for a crawl.
Labeled, never disguised
Sponsor disclosure in the first line, a citation on every claim, and no hidden instructions to the agent. Editorial is never touched.
Tested, not asserted
Randomized paired tests isolate the effect of the ad itself, and outcome movement is only reported above a 95% confidence threshold.
You control the registry
Which agents are in scope is an approved list daily.dev owns, and it can change at any time without disrupting anything else.
How a campaign runs
Five stages, from brand brief to measured outcome, with your approval gate at stage three.
Brand brief
Your target persona, creative narrative, and message pillars are distilled from your own paid media and source materials. That becomes the baseline every later measurement is scored against.
AI Visibility + VFA
The leading AI engines are asked the questions your customers ask, and the answers are graded on Visibility, Favorability, and Accuracy. Hundreds of URLs and citations are scored against each pillar.
Agent Ad + Agent Page
The ad is drafted as a reference document of cited facts, written against the gaps the analysis found. You review the human-readable version and approve it before anything runs.
Ad serving
Verified agents are identified at the CDN and served the agent-readable rendition with your approved ad inserted, inline on daily.dev. Every other request follows our existing logic untouched.
Agent Outcomes
Exposures are logged by agent and by URL, and the same VFA scores are re-run on your focus area. Findings feed back into the creative, and the loop repeats.
What we will not do.
- Run an ad that is not clearly labeled as sponsored, with your brand named as the source.
- Publish a claim without a citation back to source material you approved.
- Put hidden instructions in front of an agent. The block is facts, never directives.
- Rewrite, blend into, or touch daily.dev editorial content.
- Run creative you have not signed off on.
- Report normal variance in AI answers as if it were campaign lift.
Agentic Ads is in alpha. We would rather you know that now.
Campaigns are live and the format works. Inventory, targeting depth, and reporting are still expanding, and slots are limited. Alpha advertisers get early pricing, a direct line to the team, and real influence over what ships next.
It is built to sit on top of an existing buy, not to replace one. Keep In-Feed Ads or Sponsored Content running, add Agentic Ads alongside them, and compare what each surface returns.
Frequently asked questions
Frequently Asked Questions
Reach developers where they
pay attention.
Run native ads on daily.dev to build trust and drive qualified demand.