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The developer audience on daily.dev, by stack and role.

A developer audience platform is where companies build a brand with software developers by what they build and read, not by job title alone. daily.dev Ads is one: a verified company page developers follow and your posts in the feed they open every day, by stack, seniority and region. Each audience below has its own page.

Explore my options→ See how plans work

Your company at the centre of the developer communities you need: followed, read and discussed, week after week.

Teams reaching developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

How do you reach developers at all?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

companies whose developers read daily.dev
13K+
targetable stacks and topics
800+
content sources in the feed
2,000+

Five rules for earning developers' attention

  1. 67%

    of developers run an ad blocker1

    They block interruptions, not information.

    64% say it is because ads intrude. A card that reads like the posts around it gets read.

    On daily.dev your posts sit in the feed developers chose, as native content nothing blocks.

  2. 6–7×

    visits a day, per developer2

    Be where the habit is.

    90% of sessions are on desktop, at work. Reach built on a habit compounds; a one-off burst does not.

    daily.dev is the feed developers open several times a day, so your brand becomes part of the habit.

  3. 95%

    of B2B buyers are out of market today3

    Most of your market is not buying this week.

    Intent-only buying reaches the 5%. Always-on presence is how a tool is remembered when the need arrives.

    Your company page and your weekly posts keep you in front of them until they are ready to buy.

  4. 35%

    of "viewable" ads are actually looked at4

    Count attention, not impressions.

    Native placements are read like content, so we report reads, follows and what developers do next, not just impressions served.

    We report reads, follows and what developers do next, every week.

  5. 5 min

    the most time you get to show real valueOur rule of thumb

    Say something a developer can check.

    Name the language, the tool, the number, and make the value obvious before their attention moves on.

    Our team writes the creative with you, in your voice, so the value shows in the first line.

1 MarketingTech News, developer ad-blocking survey; business.daily.dev/resources — why developers block most ads.2 daily.dev platform analytics, cited in "Where to advertise to developers".3 LinkedIn B2B Institute / Ehrenberg-Bass, the 95-5 rule.4 Lumen / Adelaide attention research. Platform figures: daily.dev Media Kit 2.0, August 2026; daily.dev Media Kit 2.0, August 2026 — targeting; daily.dev platform data, October 2026 (up from 1,300+ in Media Kit 2.0, August 2026).

There is no more top of funnel. Developers ask Claude or ChatGPT.

Kurtis Kemple

Senior Director of Developer Relations, Slack

Developers want to be marketed to. They just don’t want to be fluffed at.

Nikita Jotwani

Principal Developer Advocate, HubSpot

I start with: I know this sucks, what do you think? Suddenly they’re talking.

Laís Carvalho

Developer Advocate & Growth, Pydantic

The longer version, by question

Watch: How to market to developers without getting ignored → · All guides: developer marketing resources →

Which developers do you need to reach?

The 30 audiences advertisers ask for most, to start with. Targeting covers 800+ stacks and topics, so if yours is not here yet, tell us and we size it. Each page says who they are, how to reach them and what your plan does for your product.

By role

AI and data

Application engineering

Infrastructure and cloud

Security and quality

Leadership

Specialised engineering

By language and framework

Backend languages

Web and JavaScript

Systems languages

JVM and .NET

Mobile

Not seeing your audience?

These are the audiences advertisers ask for most. Targeting covers 800+ stacks and topics, so tell us who you sell to and we come back with the reach and a plan size.

Explore my options → Ask for this audience

Pick a size. We do the rest.

The work is the same in every size, and we do it: the size only sets how many developers you reach. Prices are quoted per company, and you can resize any quarter.

Included in every size

  • We verify and run your company page
  • We put your posts and releases in front of developers, in their feed and newsletter
  • We write and test the creative with you
  • We put your brand on the daily.dev homepage
  • You get a weekly report and a campaign manager

Which size fits you?

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Frequently asked questions

A platform where developers already spend time, and where companies build a brand with them by what they read and build: stacks, topics, seniority and region. daily.dev is one: a verified company page developers follow, your posts and releases inside the feed and newsletters they chose, rather than display ads across unrelated sites.

Yes. Targeting is by tag (800+ languages, frameworks, tools and topics), seniority and region, and it is built on what developers read on daily.dev, not on a self-declared profile. Each audience page lists the tags that reach it.

Millions, with 75% of active developers mid-level or senior (daily.dev platform analytics, Q1 2026). We do not publish sizes per stack; each audience page shows what that audience reads, and your plan proposal comes back with the reach it buys.

Be in the reading they chose. 67% of developers run an ad blocker and 64% say it is because ads are intrusive, so an interruption fails and a native card inside a feed they open 6–7× a day is read. Say something specific they can check, stay always-on because 95% of buyers are out of market at any moment, and measure reads and what follows them, not impressions.

daily.dev Ads is one managed monthly plan in three sizes (Starter, Growth, Scale); every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report. Pick the audience, tell us the regions and seniority you need, and we size it.

Reach developers where they
pay attention.

Run native ads on daily.dev to build trust and drive qualified demand.

Start campaign → Book a demo