Own the category, not the
interruption.
Engagement Ads turn the daily.dev product into your sponsorship surface. Five native moments where developers already engage: Branded Tags, Keyword Spotlights, Custom Upvotes, Tag Page Takeovers, and Stack Placements. Show up there, and your brand becomes the name attached to the category.
Branded Tags
Attach your brand to the topics developers already follow.
Keyword Spotlights
Surface as the sponsor of the category words in every article.
Custom Upvotes
Replace a daily action with your branded mark and burst.
Stack Placements
Show up when developers add tools to their public profile.
"Category leadership beats interruption. Every time."
Engagement Ads
Brands developers trust on daily.dev
Google, Atlassian, Notion, Okta, Redis, Sentry, Datadog, JetBrains, Postman, Snyk, Supabase, ClickHouse, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu
Five native moments. One category to own.
Each placement maps to a real interaction developers perform on daily.dev: the tag they follow, the keyword they read, the upvote they give, the tag page they land on, and the tool they list on their profile. Pick the ones that fit your category, or run all five for full coverage.
Pair your brand with the tag developers already follow.
Branded Tags attach your logo to a tag developers care about. Every #kubernetes, #observability, or #ai post developers see for the campaign window carries your mark next to the tag they tuned into. Think of it as the daily.dev analog of a category Hashmoji: a passive but unavoidable association with a topic developers self-selected into.
Sponsor the words that define your category.
Keyword Spotlights highlight category keywords inside daily.dev articles and surface a sponsor card on hover. When a developer reads about error monitoring, your brand is the one attached to the term. The placement is in-context, non-disruptive, and lands when consideration is at its highest.
Turn a daily action into a branded moment.
Custom Upvotes replace the daily.dev upvote with your branded mark and a brand-colored celebration burst. Every time a developer rewards a post in your category, they trigger a small, native interaction that carries your logo. Direct heir to one of the strongest engagement-format ideas social ever shipped, rebuilt for developers.
Own the page developers land on for your category.
Tag Page Takeovers pin a sponsor banner above the tag page itself. When developers come to follow #observability, #analytics, or #devsecops, your brand sits at the top, framing the entire feed beneath. Think cover slot on a category developers actively chose to explore.
Land in the moment developers list their tools.
Stack Placements surface your tool when developers add technologies to their public daily.dev profile. This is the rare ad moment a developer initiates: they came to declare their stack, and your brand is suggested as part of it. Become part of their stack, literally.
Why Engagement Ads compound
Native, not interruptive
Every placement attaches to an interaction developers already perform. There is no ad block to fight, because the placement is the interaction.
Category coverage
Combine two or three placements in the same category and you go from a single impression to constant, lightweight presence wherever developers think about that space.
Borrowed engagement
Each placement rides on a moment developers self-selected into. Relevance is set by the developer, not by us, which is why recall is so high.
Built for category-defining brands
How teams use Engagement Ads to own a developer category instead of renting attention.
Category leadership for developer infra
Own the tags, keywords, and tag pages tied to your category so your brand becomes the default name developers associate with that space.
Launches with a halo, not a flash
Pair a Tag Takeover with a Branded Tag and a Keyword Spotlight so the launch shows up everywhere developers already read about that category.
Developer tool adoption
Use Stack Placements to land in the moment developers list the tools they actually use, the social proof loop that drives team-level adoption.
From category to live placement
How you go from picking a category to live placements across the daily.dev product.
Pick your category
Choose the category your brand should own (for example, monitoring, AI infra, security, or analytics).
Pick your placements
Combine two or three of the five Engagement Ad surfaces so developers see your brand across tags, keywords, actions, tag pages, and profile stacks.
Share creative once
Provide your logo, brand mark, sponsor card copy, and target URL. We handle the technical implementation across every placement.
We deliver and report
Your placements go live across the daily.dev product. We report category coverage, interactions, and follow-on actions on a weekly cadence.
Frequently asked questions
Frequently Asked Questions
Reach developers where they
pay attention.
Run native ads on daily.dev to build trust and drive qualified demand.