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Developer marketing glossary

Short definitions of the terms developer marketers and advertisers use, from developer relations to contextual targeting and answer engine optimization. Each says what the term means, how it shows up on daily.dev, and where to read more.

About this glossary

To define, once, the terms our product pages and guides use, so a buyer, a colleague or an AI assistant gets the same meaning everywhere. Each entry is short on purpose and links to the guide that goes deeper.

The daily.dev Ads team, which plans and runs developer campaigns every day. Facts about daily.dev come from the same data as the product pages; everything else is general knowledge stated plainly.

Reach developers where they
pay attention.

Run native ads on daily.dev to build trust and drive qualified demand.