Skip to main content
Customer story daily.dev delivers 12.8× more signups than Reddit. Read now →
Homepage Sponsorship

Own the best real estate
in developer discovery.

A permanent bar at the foot of the daily.dev homepage feed, on top of the live breaking news. One brand in full colour, ten beside it, on every load. Not a campaign you launch and pause. A seat you hold.

Product mockup for illustration. Brand names and marks shown are fictional.

The brand behind the platform

Developers see who keeps daily.dev running, every time they open it.

On the homepage, all session

Fixed to the foot of the feed, above the news they came for.

2M+ to 60M+ a month

Every tier buys a contracted monthly floor, in writing.

A brand buy, not a banner

No clicks to chase and no CTR to defend. Presence is the product.

"Not an ad. A signal."

Brands that reach developers on daily.dev

ClickHouse
PostHog
LaunchDarkly
Neo4j
Temporal
Sonar
Appwrite
dbt Labs
Retool
ClickHouse
PostHog
LaunchDarkly
Neo4j
Temporal
Sonar
Appwrite
dbt Labs
Retool
Postman
Snyk
Google
Atlassian
Notion
Okta
Redis
Sentry
Datadog
JetBrains
Postman
Snyk
Google
Atlassian
Notion
Okta
Redis
Sentry
Datadog
JetBrains
Stream
Postmark
Novu
context.dev
Pulumi
CodeRabbit
Windsurf
OpenRouter
Bright Data
Stream
Postmark
Novu
context.dev
Pulumi
CodeRabbit
Windsurf
OpenRouter
Bright Data

Google, Atlassian, Notion, Okta, Redis, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

The story

Developer marketing is anything but marketing.

The feed is where millions of developers explore, learn, and stay up to date. They come to it several times a day, in discovery mode, with their guard up and their ad blockers on. They are very good at ignoring brands that turn up to sell to them, and they notice the ones that turn up to support the thing they use.

Sponsoring the homepage is that signal. It says you keep the platform running for the community that lives on it, and that credibility carries into everything else you do here, your organic content and your paid campaigns alike. Developers do not thank ads. They do respect the brands that keep their favourite platform free.

Why this spot

The most valuable pixels in developer media.

The breaking news bar underneath your logo is not decoration. It is a real product developers come back to check: live headlines, what is happening right now. So the eye path on this page runs one way every session — scan the feed, drop to the news, and pass straight through the sponsor logos on the way. Most brand placements buy space next to attention and hope some of it spills over. This one sits on top of the single strip developers look at on purpose.

Product mockup for illustration. Brand names and marks shown are fictional.

The headline slot

One buy, both surfaces.

The headline tier ships the homepage bar and the digest co-brand together. Your mark sits at the foot of the feed all session, and at the top of the daily.dev Digest, above the first story, on every send. The Engagement Ads suite comes with it: your brand tags fully branded, branded upvote animations, branded tag chips, and tag page takeovers.

Product mockup for illustration. Brand names and marks shown are fictional.

The anchor slot

One anchor. And no competitor anywhere on the bar.

The headline slot is exclusive twice over. There is one anchor position and one brand in it, and holding it buys category exclusivity across the whole bar: no competing brand appears beside you in the featured seats, or below you in the monochrome rotation. Not for the week. For the term you signed. You are not defending a share of voice against whoever happened to buy this month — in your category, at the foot of the daily.dev homepage, you are the only brand a developer sees.

Product mockup for illustration. Brand names and marks shown are fictional.

Always on, contracted in writing, with nothing to optimise.

A floor, in writing

Every tier buys a contracted monthly impression floor, from 2M+ to 60M+. The floors are deliberately conservative, so anything above them is free media. Under-delivery is made good with impressions or an extension.

Part of the homepage

Not an auction, and not a rotation you might lose. The bar is built into the page. It is there when developers arrive, still there when they scroll, and it does not need a budget check to render.

No CTR to defend

This is a brand product, so there is no click funnel to explain to your board and no dashboard to refresh. What you present internally is presence, permanence, and a delivery floor you can point at.

The tiers

Three ways to stand behind daily.dev.

One headline slot. Four Featured. Twenty Community.

Headline Sponsor

1 exclusive slot

60M+ /month

guaranteed impressions, platform and email

  • Full colour logo, anchor position, always on
  • Category exclusivity across the whole bar
  • Co-brand across 10M+ monthly emails, permanently
  • Engagement Ads included

Featured Sponsor

4 slots

8M+ /month

guaranteed impressions

  • Monochrome logo, premium seat beside the headline
  • Four times the impressions for twice the price

Community Sponsor

20 slots

2M+ /month

guaranteed impressions

  • Monochrome logo, standard rotation

Quarterly or annual commitment, billed quarterly in advance. Annual plans are cancellable with 90 days notice. Pricing is not published — ask for the rate card and we will send it with current slot availability.

Request the rate card
Superpowers

Built for brands that want to be part of the furniture

What teams are actually buying when they take a seat on the bar.

Become the brand developers associate with the platform itself

Category ads buy you a moment. The anchor slot buys you the association. Your logo is the answer to "who keeps this running", every session, for as long as you hold the slot.

Reach the whole engineering org, not a segment

Targeted campaigns find the personas you asked for. The bar does not filter: every developer who opens the homepage passes it, from the junior writing their first PR to the staff engineer who picks the stack to the manager who signs off on it.

Hold the room through a launch quarter

Campaigns start and stop. The bar does not. Sit above the breaking news for the whole quarter your launch is trying to win, instead of buying attention back every week.

Process

From picking a seat to a permanent logo

Four steps, one logo, and no campaign to manage afterwards.

01

Pick your seat

One headline slot in full colour. Four featured positions beside it. Twenty community slots in the wider rotation. Availability is confirmed before you sign.

02

Send one logo

A full-colour mark and a monochrome mark, plus one line of copy if you take the headline slot and the digest co-brand that comes with it. That is the whole creative brief.

03

Go live on the homepage

Your logo goes up at the foot of the feed, on top of the live breaking news, on every load, all session. Nothing to schedule and nothing to refresh.

04

Delivery against your floor

Your monthly impression floor is contracted in writing and confirmed on request. Under-delivery is made good with additional impressions or an extension.

Frequently asked questions

Frequently Asked Questions

Fixed to the foot of the daily.dev homepage feed, sitting directly on top of the live breaking news bar. Developers scan the feed, drop to the headlines, and pass through the sponsor logos on the way. It is always on for the whole session, not a slot that has to win an auction on each load.

Eleven. One headline sponsor in full colour in the anchor position, and ten supporting sponsors in monochrome beside it: the featured positions next to the headline, plus community sponsors from the wider rotation.

No, and we would rather say so up front. There are no clicks to chase and no CTR dashboard. What you buy is permanent, visible support of the platform millions of developers use every day, against a contracted monthly impression floor. Delivery against that floor is confirmed on request.

Because that is what it is. Developer marketing is anything but marketing, and this audience reads the difference between a brand renting attention and a brand keeping the lights on. The wording is fixed for every sponsor at every tier.

It sits underneath the rest of it. Most developer marketing spends its first impression explaining who you are; a developer who has passed your logo at the foot of the homepage all quarter meets your in-feed card, your sponsored post, and your Digest slot already knowing the name. The sponsorship does not compete with your campaigns here. It sets the table for them.

Three things nobody else gets. Category exclusivity across the whole bar, so no competing brand appears in any slot on it. A permanent co-brand across 10M+ monthly Digest emails, at the top of the send above the first story. And the full Engagement Ads suite included: your brand tags fully branded, with branded upvote animations, branded tag chips, and tag page takeovers. Featured and Community are the bar only; the other placements can be bought separately.

Yes. Every tier buys a contracted monthly floor, written into your insertion order. The floors are set conservatively, so delivery above the floor is normal and it is free media, not something we bill for. Under-delivery against a floor is made good with additional impressions or an extension.

Two paths: a quarterly commitment or an annual commitment, billed quarterly in advance. Pricing is not published. Ask for the rate card and we will send it with current slot availability.
Launch with confidence

Reach developers where they
pay attention.

Run native ads on daily.dev to build trust and drive qualified demand.