OpenAI's ChatGPT Android beta contains ad-related code; ads may be shown to free users.
OpenAI is exploring the possibility of introducing ads to the free version of ChatGPT, potentially reshaping the user experience for millions worldwide. This development comes following the discovery of ad-related code in a beta version of the ChatGPT Android app, labeled 1.2025.329. The beta version is not yet available to the public, but findings from developer Tibor Blaho suggest that OpenAI is actively testing advertising as part of its strategy.
The code uncovered includes terms such as "ads feature", "search ad", and "bazaar content", indicating that OpenAI is preparing to experiment with targeted advertisements. Though details about how and where the ads will appear remain unclear, the move has sparked discussions about the company’s approach to monetizing its widely-used AI platform.
OpenAI's stance on ads
While OpenAI has not made any official announcements about launching ads within ChatGPT, CEO Sam Altman has previously addressed the topic. Speaking at Harvard Business School, Altman described the combination of ads and artificial intelligence as "uniquely unsettling" but acknowledged that advertising could serve as a "last resort business model" if necessary.
He elaborated on this during an episode of the OpenAI podcast, where he stated, "The company is open to experimenting with ads, although it has not decided how they will be shown or where they will appear."
sbb-itb-e54ba74
Monetization challenges
The potential introduction of ads appears to be part of OpenAI's efforts to offset the high operational costs of maintaining large-scale AI models. Currently, the free tier of ChatGPT already includes usage limits, and the addition of ads could provide another revenue stream to support the platform.
If implemented, ads might appear in various forms, such as during searches, embedded in chat responses, or as sponsored suggestions. However, the beta code provides no confirmation of which method OpenAI might adopt. For users relying on ChatGPT for quick information, writing assistance, or everyday tasks, the addition of ads could represent a significant shift in their experience.
Early testing underway
Despite widespread speculation, the feature is still in its early testing phase and remains unavailable to the public. For now, it is unclear whether OpenAI will fully implement ads or how the company plans to balance monetization efforts with user satisfaction. The potential changes, however, signal a critical juncture for OpenAI as it navigates the challenges of sustaining a free AI service while managing costs.
As more details emerge, the focus will remain on how OpenAI addresses user concerns and adapts its business model to maintain its global appeal.
