How to advertise to Node.js developers
To advertise to Node.js developers, be where they read every day: daily.dev Ads, Node Weekly, NodeConf and r/node. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #nodejs and #typescript, and in the Web Development newsletter, in one plan we run for you.
One plan, built around your company page: we put it in front of Node.js developers across daily.dev and report on it every week.
Who are the Node.js developers on daily.dev?
What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.
The tags that reach them
Target any mix; your plan runs the campaign on them.
- #nodejs
- #javascript
- #typescript
- #backend
- #microservices
- #bun
800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).
Where Node.js developers get their news
The sources that publish most on these tags, ranked by followers on daily.dev.
- 1
freeCodeCamp
- 2
Nestjs Developers
- 3
ThePrimeTime - 4
Node.js
- 5
Adventures in Nodeland
- 6
ExpressoTS
What they also read
Tags on the same recent posts, as a share of them. Worth adding to a campaign.
- #architecture10%
- #webdev7%
- #react7%
- #ai-agents7%
- #career4%
- #pnpm3%
Tags, sources and co-reading: daily.dev public API snapshot.
How do you reach Node.js developers?
Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.
- 13K+
- companies whose developers read daily.dev
- 800+
- targetable stacks and topics
- 2,000+
- content sources in the feed
Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.
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npm install and three lines is the whole story.
Node developers adopt in the time it takes to run a script. Open your posts with the install and the first call, and link to a page that starts with the same lines.
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Typed exports are now the baseline, not a bonus.
Many Node developers write TypeScript. Publish the typed call and the autocomplete, and say the types ship with the package; a package without them gets passed over.
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Runtime choice is a live topic, so say what you test on.
Node developers compare Node, Bun and Deno. Publish which runtimes your package supports and is tested on; a plain list reads as competence, and silence reads as untested.
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Maintenance is the trust signal they check first.
Node developers have watched dependencies go unmaintained. Publish your release cadence, changelog and supported versions on your company page; it answers the question before they install.
“daily.dev is a daily place for devs to go. It’s an awesome place to show up in front of people and not be too salesy. Just, ‘hey, we exist.’”

Why do developers pay attention on daily.dev?
Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.
More from the team: the developer marketing series →
What do Node.js developers read, and what should your brand say?
A few things they read and discuss
Examples of popular posts on these tags that Node.js developers read and talk about on daily.dev. Open any of them to join the conversation.
-
NestJS Module Boundaries That Survive Growth
Medium 2 2
-
Meet Nub: A Bun-like TypeScript Toolkit, Running on Node.js
Telerik 1 2
-
How Booking.com cut Node.js costs by 38% with Watt
Adventures in Nodeland 12 74
-
Node.js Thread Pools on Busy Machines
Platformatic 4 49
Each post opens on daily.dev with its discussion.
What that means for your message
Your takeaways from what they discuss. Our team writes the creative with you.
- The first request Publish npm install, three lines and a response
- Runtimes State which runtimes you support and which you test on
- Maintenance Post your release cadence and the types you ship, as proof of care
How do you target Node.js developers on daily.dev?
Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.
- Tags
- #nodejs, #javascript, #typescript, #backend, #microservices, #bun, and any of the 800+ targetable keywords
- Seniority
- Junior, mid-level, senior and leadership, from on-platform activity
- Region
- Global, or by region and country
- In your plan
-
- Your verified company page
- Your posts in their feed
- The Web Development newsletter
- Your logo on the daily.dev homepage
- A weekly report and a campaign manager
- Creative
-
Our team works with you to shape, finish and test your creative, so it reads like the posts around it.
Creative specs for every placement
Pick a size
Same work in every size. The size sets your reach.
Explore my options →Prices are quoted per company. See how plans work →
Where else can you reach Node.js developers?
Where Node.js developers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.
| Channel | Format | Target by stack | How you buy | Best for |
|---|---|---|---|---|
| | Your verified company page, your posts in their feed, the newsletter they chose, the homepage | Yes: #nodejs and related tags, seniority, region | Managed monthly plan | Building a brand developers follow, every week, with creative and reporting done for you |
| Node and JavaScript newsletters (Node Weekly, JavaScript Weekly) | One sponsor slot per issue | By list | Per issue | Launch-week spikes |
| NodeConf and JSNation | Booths and talks | By event | Sponsorship packages | Community presence |
| Reddit (r/node, r/javascript) | Promoted posts | By subreddit | Self-serve | Discussion and feedback |
| JavaScript podcasts (Syntax, JS Party) | Host-read sponsorships | By show | Per episode | Brand familiarity |
| Stack Overflow Ads | Display units beside questions | By tag | Direct sales | Reaching developers mid-task |
Compare daily.dev with
- Format
- Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issueBooths and talksPromoted postsHost-read sponsorshipsDisplay units beside questions
- Target by stack
- Yes: #nodejs and related tags, seniority, region By listBy eventBy subredditBy showBy tag
- How you buy
- Managed monthly plan Per issueSponsorship packagesSelf-servePer episodeDirect sales
- Best for
- Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikesCommunity presenceDiscussion and feedbackBrand familiarityReaching developers mid-task
Channel facts from each channel's own public pages, October 2026. Prices are not compared.
What do teams build with Node.js developers on daily.dev?
Build your brand with them
Show up every day in the reading Node.js developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.
Grow a community around your product
Your verified company page is where Node.js developers follow you, discuss your posts and come back for your next release.
Strengthen your employer brand
Share engineering stories, culture and open roles with Node.js developers where they already discover tools and ideas.
Brands building with developers on daily.dev
Brands building with developers on daily.dev
Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev
Guides on reaching Node.js developers
- How to market to Node.js developers
- How to reach backend engineers
- Target developers by programming language: a marketer’s guide
- Tech stack targeting: reaching developers by the tools they use
- Best developer advertising platforms
- Developer marketing platforms compared: the channel mix
All guides: developer marketing resources →
Advertising to Node.js developers: your questions
Pick a plan. We reach
Node.js developers for you.
Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.
Other audiences: Backend developers JavaScript developers TypeScript developers All audiences →