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How to advertise to backend developers

To advertise to backend developers, be where they read every day: daily.dev Ads, Node Weekly and ByteByteGo, r/node and InfoQ. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #backend and #database, and in the Web Development newsletter, in one plan we run for you.

Explore my options→ See how plans work

Who are the backend developers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • #backend
  • #microservices
  • #nodejs
  • #database
  • #architecture
  • #performance

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where backend developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 Nestjs Developers
  2. 2 Adventures in Nodeland
  3. 3 DuckDB
  4. 4 scopespace
  5. 5 Hacker News
  6. 6 freeCodeCamp

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #ai-agents11%
  • #postgresql8%
  • #microsoft-sql-server4%
  • #distributed-systems4%
  • #career4%
  • #aws3%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach backend developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. They read the reference before the landing page.

    Publish posts that show the first request and the error handling, and link the API reference, not a feature tour. Backend developers judge a product by its docs before anything else.

  2. A measured number earns more trust than an adjective.

    Put latency, throughput and memory figures in the post with the test conditions beside them. This audience reproduces claims, and a method they can rerun is what earns a follow.

  3. Infrastructure earns trust through steady presence.

    A backend tool is adopted after the third or fourth sighting, in a tutorial, a comparison and a colleague’s stack. Publish on your company page every couple of weeks, not once at launch.

  4. Write about failure modes, not feature lists.

    Backend developers carry the pager. Postmortems and posts about the outage, retry storm or migration your product prevents start discussions; feature lists get scrolled past.

context.dev
“Single burst campaigns tend to not work. Someone might check it out, but they won’t take it seriously unless they see it repeatedly, and see other people using it.”

Yahia Bakour

Founder

Read the case study →

Why do developers pay attention on daily.dev?

Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.

More from the team: the developer marketing series →

What do backend developers read, and what should your brand say?

A few things they read and discuss

Examples of popular posts on these tags that backend developers read and talk about on daily.dev. Open any of them to join the conversation.

  1. How Booking.com cut Node.js costs by 38% with Watt Adventures in Nodeland 12 74
  2. Multi-Tenant Best Practices Can Backfire CodeOpinion 6 88
  3. ESLint v10.11.0 released ESLint 6 17
  4. **Data-Driven vs Event-Driven Architecture: How to Pick the Right One** SitePoint 5 113
  5. Announcing DuckDB 1.5.6 DuckDB 5 72

Each post opens on daily.dev with its discussion.

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Latency and throughput Publish the p99 and the benchmark setup in the post, so readers can rerun it
  • Migrations Walk through a real migration: the schema before and after, and the rollback plan
  • Service boundaries Write about the failure mode your product removes, named plainly

How do you target backend developers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
#backend, #microservices, #nodejs, #database, #architecture, #performance, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • The Web Development newsletter
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach backend developers?

Where backend developers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
Backend and architecture newsletters Node Weekly, ByteByteGo
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issue
Target by stack
Yes: #backend, #microservices, #nodejs and related tags, seniority, region By list
How you buy
Managed monthly plan Per issue
Best for
Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikes

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with backend developers on daily.dev?

Build your brand with them

Show up every day in the reading backend developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where backend developers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with backend developers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching backend developers

All guides: developer marketing resources →

Advertising to backend developers: your questions

daily.dev reaches millions of developers, and backend developers there read about databases, service design and API reliability. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #backend, or #backend with #microservices, #nodejs, #database or #architecture, with seniority and region on top. It is built on what developers read, not a self-declared job title.

It starts with your verified company page, where your engineering posts, releases and benchmarks live. Your plan puts those posts in the feed of developers who read #backend and #database and in the Web Development newsletter. Lead with a quickstart, and keep publishing through a launch quarter.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of backend developers who read #backend, #microservices, #nodejs. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach backend developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
backend developers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: Full-stack developers Node.js developers DevOps engineers All audiences →