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How to advertise to DevOps engineers

To advertise to DevOps engineers, be where they read every day: daily.dev Ads, DevOps Weekly, r/devops and KubeCon. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #devops, #kubernetes and #cloud, plus the DevOps and Cloud newsletter, in one plan we run for you.

Explore my options→ See how plans work

Who are the DevOps engineers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • #devops
  • #kubernetes
  • #docker
  • #cloud
  • #aws
  • #terraform

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where DevOps engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 TechWorld with Nana
  2. 2 XDA Developers
  3. 3 KodeKloud's Squad
  4. 4 freeCodeCamp
  5. 5 Just Java
  6. 6 AWS

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #observability12%
  • #ai-agents10%
  • #iac9%
  • #self-hosting9%
  • #security8%
  • #homelab5%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach DevOps engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. Write about the incidents your product prevents.

    DevOps engineers trust the vendor who understands their worst night. Publish postmortems, failure modes and the runbook steps your tool removes on your company page, every month.

  2. Show the dashboard and the pipeline in the post.

    This audience evaluates by looking at the tool. Posts with a real screen and real numbers on it earn follows; a slogan earns a scroll.

  3. Write for the engineer and the person who signs off.

    Platform products are adopted by engineers and approved by their leads. Give both the cost, the migration path and the support story in plain terms.

  4. Trust here is built over a quarter, not a week.

    Kubernetes, Terraform and cloud tooling are chosen from names engineers already recognise. Publish steadily, and your brand stays in front of the same #kubernetes readers week after week.

Postmark
“It wasn’t just ‘here’s your campaign, good luck.’ The team brought creative guidance, audience intel, and suggestions around targeting and budget shifts.”

Trevor Rawls

Senior Marketing Manager

Read the case study →

Why do developers pay attention on daily.dev?

Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.

More from the team: the developer marketing series →

What do DevOps engineers read, and what should your brand say?

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Kubernetes complexity Publish what you removed: the YAML lines, the pages at 3 a.m., the runbook steps. Be specific
  • Platform engineering Share your golden paths and self-service setup, with the team size it took to build them
  • Cloud cost Post a bill before and after, and how you got there; engineers share those

How do you target DevOps engineers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
#devops, #kubernetes, #docker, #cloud, #aws, #terraform, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • The DevOps and Cloud newsletter
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach DevOps engineers?

Where DevOps engineers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
DevOps newsletters DevOps Weekly, SRE Weekly
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issue
Target by stack
Yes: DevOps tags, seniority, region By list topic
How you buy
Managed monthly plan Per issue
Best for
Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikes

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with DevOps engineers on daily.dev?

Build your brand with them

Show up every day in the reading DevOps engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where DevOps engineers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with DevOps engineers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching DevOps engineers

All guides: developer marketing resources →

Advertising to DevOps engineers: your questions

daily.dev reaches millions of developers, and DevOps engineers on it read about Kubernetes, CI/CD, infrastructure as code and incident write-ups. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #kubernetes, or #kubernetes with #devops, #cloud and #terraform, by seniority and region.

Start with your verified company page: releases, postmortems and engineering write-ups that show the dashboard or the pipeline. Your plan puts those posts in the feed of developers who read #devops, #kubernetes and #cloud, and in the DevOps and Cloud newsletter. Lead with the guide engineers keep.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of DevOps engineers who read #devops, #kubernetes, #docker. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach DevOps engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
DevOps engineers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: Go developers Security engineers Web developers All audiences →