Skip to main content
Customer story daily.dev delivers 12.8× more signups than Reddit. Read now →

How to advertise to Go developers

To advertise to Go developers, be where they read every day: daily.dev Ads, Golang Weekly, r/golang and GopherCon. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #golang, #kubernetes and #grpc, plus the DevOps and Cloud newsletter, in one plan we run for you.

Explore my options→ See how plans work

Who are the Go developers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • #golang
  • #kubernetes
  • #docker
  • #grpc
  • #microservices
  • #backend

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where Go developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 TechWorld with Nana
  2. 2 Hacker News
  3. 3 ByteByteGo
  4. 4 JetBrains
  5. 5 Product Hunt
  6. 6 It's Foss

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #architecture11%
  • #self-hosting9%
  • #ai-agents8%
  • #distributed-systems7%
  • #observability5%
  • #homelab5%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach Go developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. Lead with the measurement, not the adjective.

    Go developers chose the language for performance and simplicity, and they read benchmarks. Publish throughput, memory and binary size in the post, with the method linked.

  2. Speak Kubernetes. It is their context.

    Much cloud-native tooling is written in Go. Posts that show the manifest, the single binary or the operator earn more trust than a tour of your marketing site.

  3. Boring is a compliment. Publish stability.

    Backwards compatibility, few dependencies and a small surface are what this audience forwards. Write release notes and upgrade guides that prove it, every release.

  4. Write for the engineers who own production.

    Go services usually have an owner who answers for them at 3 a.m. Give them the operational cost and the upgrade path, and engineering stories that show your own team runs it the same way.

Postmark
“We kept extending the relationship, asked to keep spend running monthly, and continued planning future placements. That’s a good signal that it delivered enough value to earn a place in the mix.”

Trevor Rawls

Senior Marketing Manager

Read the case study →

Why do developers pay attention on daily.dev?

Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.

More from the team: the developer marketing series →

What do Go developers read, and what should your brand say?

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Concurrency and performance Publish throughput and memory, measured, with the benchmark code beside them
  • Cloud-native by default Show the single binary and the Kubernetes manifest in your posts
  • Boring is good Make stability and backwards compatibility the story you tell, release after release

How do you target Go developers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
#golang, #kubernetes, #docker, #grpc, #microservices, #backend, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • The DevOps and Cloud newsletter
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach Go developers?

Where Go developers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
Go newsletters Golang Weekly
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issue
Target by stack
Yes: #golang and related tags, seniority, region By list
How you buy
Managed monthly plan Per issue
Best for
Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikes

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with Go developers on daily.dev?

Build your brand with them

Show up every day in the reading Go developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where Go developers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with Go developers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching Go developers

All guides: developer marketing resources →

Advertising to Go developers: your questions

Yes. Your posts can reach only developers who read #golang, or #golang with #kubernetes, #grpc or #microservices, by seniority and region. Targeting is built on what developers read, not a self-declared profile.

daily.dev reaches millions of developers, and Go developers on it read about backend services, concurrency and cloud-native tooling. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

DevOps and Cloud for infrastructure and cloud-native products, Web Development for backend-service products. The newsletter is part of your plan, so we pick the track from the product, not the language.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of Go developers who read #golang, #kubernetes, #docker. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach Go developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
Go developers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: DevOps engineers Rust developers Security engineers All audiences →