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How to advertise to game developers

To advertise to game developers, be where they read every day: daily.dev Ads, Game Developer, GDC and r/gamedev. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #game-development, #unity and #godot, in one plan we run for you.

Explore my options→ See how plans work

Who are the game developers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • #game-development
  • #unity
  • C++
  • #godot
  • #performance
  • #rust

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where game developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 80 LEVEL
  2. 2 Lobsters
  3. 3 Gamefromscratch
  4. 4 Code Monkey
  5. 5 Hacker News
  6. 6 Godot

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #gaming11%
  • #game-design5%
  • #open-source5%
  • #3d4%
  • #ai-agents3%
  • #ruby3%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach game developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. Engine users and engine builders read differently.

    A Unity or Godot reader wants a plugin and a tutorial; a C++ or Rust reader wants a library and a benchmark. Publish for each, with the engine or the language named up front.

  2. Frame time on named hardware is the only benchmark.

    Game developers measure in milliseconds per frame on a specific GPU or console. Publish before-and-after figures with the hardware named, and the post gets saved and shared.

  3. The licence is read before the feature list.

    This audience has watched engine and middleware terms change under shipped games. Publish your licence model plainly and say what happens to a shipped title if it changes.

  4. A postmortem persuades where a demo does not.

    Game developers trust a studio writing about what went wrong more than a vendor writing about what went right. Publish technical postmortems with the studios that use your tool, in their voice.

context.dev
“You guys were awesome. I didn’t have to do anything. I basically just said what I wanted and it was running.”

Yahia Bakour

Founder

Read the case study →

Why do developers pay attention on daily.dev?

The team reviews real developer ad creatives and unpacks why developer UI, technical density and humour decide what gets read.

More from the team: the developer marketing series →

What do game developers read, and what should your brand say?

A few things they read and discuss

Examples of popular posts on these tags that game developers read and talk about on daily.dev. Open any of them to join the conversation.

  1. Cloudflare Cuts 100 TB of Memory from 1.1.1.1 DNS Cache InfoQ 2 6
  2. Lies, damned lies, and Rust in the TechEmpower Web Framework Benchmarks Sylvain Kerkour 2 3
  3. GDScript: The Good, Bad, and Ugly Parts Lobsters 1 9
  4. Сrochet Your Own Cozy Isometric City with Cotton in This Cute Game 80 LEVEL 1 8

Each post opens on daily.dev with its discussion.

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Frame time Publish milliseconds per frame before and after, on named hardware
  • Build and iteration time Share seconds from change to play, measured on a real project
  • Licensing State the terms plainly on your company page; this audience reads them first

How do you target game developers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
#game-development, #unity, C++, #godot, #performance, #rust, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach game developers?

Where game developers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
Game development newsletters and sites Game Developer, GameDev.net
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage Sponsored posts and display
Target by stack
Yes: #game-development, #unity, #c++, #godot, seniority, region By site section
How you buy
Managed monthly plan Direct sales
Best for
Building a brand developers follow, every week, with creative and reporting done for you Industry-level reach

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with game developers on daily.dev?

Build your brand with them

Show up every day in the reading game developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where game developers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with game developers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching game developers

All guides: developer marketing resources →

Advertising to game developers: your questions

daily.dev reaches millions of developers, and game developers there read about engines, rendering and the systems code underneath. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #game-development, or #game-development with #unity, #godot or #c++, with seniority and region on top. Because it is built on what developers read, it also reaches the systems programmers who follow game development without the title.

Your verified company page comes first, with devlogs, postmortems and release notes. Your plan puts them in the feed of developers who read #game-development and the engine tag you support. A technical deep dive is a strong post to lead with.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of game developers who read #game-development, #unity, #c++. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach game developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
game developers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: C++ developers Rust developers Mobile developers All audiences →