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How to advertise to C and C++ developers

To advertise to C and C++ developers, be where they read every day: daily.dev Ads, CppCon, CppCast and r/cpp. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #c++, #c and #performance, in one plan we run for you.

Explore my options→ See how plans work

Who are the C and C++ developers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • C++
  • #c
  • #embedded
  • #performance
  • #rust
  • #linux

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where C and C++ developers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 Lobsters
  2. 2 Hacker News
  3. 3 Let's Get Rusty
  4. 4 XDA Developers
  5. 5 ThePrimeTime
  6. 6 Product Hunt

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #open-source6%
  • #hardware5%
  • #iot5%
  • #game-development3%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach C and C++ developers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. They rerun the benchmark, so publish the flags.

    A C++ developer treats a performance claim as a hypothesis. Publish the compiler, flags, hardware and input with a link to the harness; a figure with all of them gets shared.

  2. Build-system support decides whether it gets tried.

    A library that does not fit CMake, vcpkg or Conan is a weekend project nobody takes on. Name the supported build systems and the one-line integration in every release post.

  3. Address Rust rather than ignore it.

    Memory safety, interoperability and incremental migration are on this audience’s mind. If your tool helps with any of them, publish about it plainly and join the discussion.

  4. A bug found in real code is the best post.

    Run your analyser or sanitizer on a well-known open-source project and publish the finding. A specific bug in code they recognise persuades more than any list of supported checks.

context.dev
“Single burst campaigns tend to not work. Someone might check it out, but they won’t take it seriously unless they see it repeatedly, and see other people using it.”

Yahia Bakour

Founder

Read the case study →

Why do developers pay attention on daily.dev?

Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.

More from the team: the developer marketing series →

What do C and C++ developers read, and what should your brand say?

A few things they read and discuss

Examples of popular posts on these tags that C and C++ developers read and talk about on daily.dev. Open any of them to join the conversation.

  1. Google Rewrites Critical C Dependencies to Rust Using AI and Differential Fuzzing InfoQ 2 5
  2. C for Rust Programmers Lobsters 1 2
  3. Memory safety for Postgres extensions in C/C++ ClickHouse 2 33
  4. Timers pending at shutdown Rambling Comments 1 1

Each post opens on daily.dev with its discussion.

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Performance Publish the benchmark with the compiler flags and the hardware stated
  • Memory safety Show the bug class your tool catches with a real example
  • Build times Share seconds before and after on a named open-source project

How do you target C and C++ developers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
C++, #c, #embedded, #performance, #rust, #linux, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach C and C++ developers?

Where C and C++ developers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
C++ conferences CppCon, C++Now, Meeting C++
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage Booths and talks
Target by stack
Yes: #c++, #c and related tags, seniority, region By event
How you buy
Managed monthly plan Sponsorship packages
Best for
Building a brand developers follow, every week, with creative and reporting done for you Credibility with the standards community

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with C and C++ developers on daily.dev?

Build your brand with them

Show up every day in the reading C and C++ developers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where C and C++ developers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with C and C++ developers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching C and C++ developers

All guides: developer marketing resources →

Advertising to C and C++ developers: your questions

Yes. Your posts can reach only developers who read #c++, or #c++ with #c, #embedded, #performance or #rust, with seniority and region on top. It is built on what developers read, not a self-declared profile.

daily.dev reaches millions of developers, and C and C++ developers there read about performance, memory safety and build tooling. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Your verified company page comes first, with benchmarks they can rerun, release notes and findings on real code. Your plan puts them in the feed of developers who read #c++, #c and #performance. Lead with a post that runs your tool on a well-known codebase.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of C and C++ developers who read #c++, #c, #embedded. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach C and C++ developers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
C and C++ developers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: Rust developers Embedded engineers Game developers All audiences →