How to advertise to QA and test automation engineers

To advertise to QA engineers, be where they read every day: daily.dev Ads, Software Testing Weekly, Ministry of Testing and r/softwaretesting. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #testing and #qa, and in the Web Development newsletter, in one plan we run for you.

Explore my options→ See how plans work

QA engineers #testing #qa #automation

You Join Squad

Your company

Where QA and test automation engineers follow your releases, posts and launches.

Your latest release, explained

How we built it

In their feed Native posts on #testing, #qa, #automation

In their inbox A spot in Web Development

On the homepage Your logo where they start the day

Every week A report and a campaign manager

One plan, built around your company page: we put it in front of QA and test automation engineers across daily.dev and report on it every week.

Who are the QA and test automation engineers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

#testing
#qa
#automation
#cypress
#cicd
#typescript

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where QA and test automation engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

1 freeCodeCamp
2 Theo - t3․gg
3 Nestjs Developers
4 CodeHead
5 Addy Osmani
6 Fireship

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

#ai-agents19%
#ai8%
#llm4%
#devops4%
#observability3%
#mcp3%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach QA and test automation engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev: 800+
targetable stacks and topics: 2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

They judge a tool by the test it writes.

Publish the actual test code, short enough to read in the feed, and leave the dashboard out. The assertion and the selector are what QA engineers compare with their own.
Flakiness is the pain they want discussed.

Write about the class of flake your tool removes and the minutes it saves on a suite, with the pipeline it was measured on. Posts like that start the threads this audience joins.
Write for whoever owns quality, not a job title.

Testing is read by dedicated QA engineers and by developers who write their own tests. Publish for someone who owns quality, and both groups will follow your company page.
A green run on a public app is the demo.

This audience does not trust a recorded video. Publish a quickstart that runs your tool against a public demo app and shows the passing run, so a reader can reproduce it in minutes.

CodeRabbit

“Taste is now a developer skill. Does the product feel right?”

Clement Hugbo

Senior Product Designer

Why do developers pay attention on daily.dev?

Michael on reaching developers by adding value and showing your culture rather than selling: authenticity cannot be manufactured, and it is what earns attention.

More from the team: the developer marketing series →

What do QA and test automation engineers read, and what should your brand say?

A few things they read and discuss

Examples of popular posts on these tags that QA and test automation engineers read and talk about on daily.dev. Open any of them to join the conversation.

Each post opens on daily.dev with its discussion.

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

Flaky tests Publish the retry your tool removed and the false failure it caught
Suite time Share minutes before and after, on a real pipeline
Coverage honesty Say what your tool does not test before what it does

How do you target QA and test automation engineers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags: #testing, #qa, #automation, #cypress, #cicd, #typescript, and any of the 800+ targetable keywords
Seniority: Junior, mid-level, senior and leadership, from on-platform activity
Region: Global, or by region and country
In your plan: Your verified company page
Your posts in their feed
The Web Development newsletter
Your logo on the daily.dev homepage
A weekly report and a campaign manager
Creative: Our team works with you to shape, finish and test your creative, so it reads like the posts around it.
Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Starter Be present. Growth Be seen often. Most brands start here Scale Be the default.

Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach QA and test automation engineers?

Where QA and test automation engineers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Channels for reaching QA and test automation engineers, compared
Channel	Format	Target by stack	How you buy	Best for
	Your verified company page, your posts in their feed, the newsletter they chose, the homepage	Yes: #testing, #qa, #automation, #cypress, #cicd, seniority, region	Managed monthly plan	Building a brand developers follow, every week, with creative and reporting done for you
Testing newsletters (Software Testing Weekly)	One sponsor slot per issue	By list	Per issue	Launch-week spikes
Ministry of Testing	Sponsored content, events and community	By community	Sponsorship packages	Credibility with testers
Reddit (r/QualityAssurance, r/softwaretesting)	Promoted posts	By subreddit	Self-serve	Discussion and feedback
Cypress, Playwright and Selenium community channels (Discord, meetups)	Sponsored meetups and community talks	By framework community	Sponsorship packages	Framework-specific adoption
LinkedIn Ads	Sponsored posts and message ads	By job title, company and self-declared skills	Self-serve	Reaching managers and buyers by title
Stack Overflow Ads	Display units beside questions	By tag	Direct sales	Reaching developers mid-task

Compare daily.dev with

Testing newsletters Software Testing Weekly

Format: Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issueSponsored content, events and communityPromoted postsSponsored meetups and community talksSponsored posts and message adsDisplay units beside questions
Target by stack: Yes: #testing, #qa, #automation, #cypress, #cicd, seniority, region By listBy communityBy subredditBy framework communityBy job title, company and self-declared skillsBy tag
How you buy: Managed monthly plan Per issueSponsorship packagesSelf-serveSponsorship packagesSelf-serveDirect sales
Best for: Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikesCredibility with testersDiscussion and feedbackFramework-specific adoptionReaching managers and buyers by titleReaching developers mid-task

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with QA and test automation engineers on daily.dev?

Build your brand with them

Show up every day in the reading QA and test automation engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where QA and test automation engineers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with QA and test automation engineers where they already discover tools and ideas.

Brands building with developers on daily.dev

Postmark drove 12.8× more signups vs. Reddit Ads context.dev hit 3× the industry CTR benchmark

Guides on reaching QA and test automation engineers

All guides: developer marketing resources →

Advertising to QA and test automation engineers: your questions

daily.dev reaches millions of developers, and QA engineers there read about test frameworks, CI pipelines and flaky tests. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #testing and #qa, or those tags with #cypress, #automation or #cicd, with seniority and region on top. Because it is built on what developers read, it also reaches developers who own testing without the title.

Your verified company page comes first, with release notes, real test examples and write-ups on flaky suites. Your plan puts them in the feed of developers who read #testing, #qa and #cypress and in the Web Development newsletter. Lead with a quickstart that runs against a public app.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of QA and test automation engineers who read #testing, #qa, #automation. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach QA and test automation engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
QA and test automation engineers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

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How to advertise to QA and test automation engineers