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How to advertise to cloud engineers

To advertise to cloud engineers, be where they read every day: daily.dev Ads, Last Week in AWS, AWS re:Invent and r/aws. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #cloud and #aws, and in the DevOps and Cloud newsletter, in one plan we run for you.

Explore my options→ See how plans work

Who are the cloud engineers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • #cloud
  • #aws
  • #azure
  • #gcp
  • #serverless
  • #terraform

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where cloud engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 The Next Web
  2. 2 Web Dev Cody
  3. 3 freeCodeCamp
  4. 4 Just Java
  5. 5 Agentic Engineering
  6. 6 AWS

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #ai-agents16%
  • #iac8%
  • #kubernetes7%
  • #security6%
  • #aws-lambda6%
  • #microsoft-sql-server4%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach cloud engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. The bill is the story, so show the invoice.

    Cloud engineers are measured on spend as much as uptime. Publish cost write-ups with a line item before and after and the workload it ran, and they get saved and shared.

  2. Write for the provider they run on.

    An AWS reader and an Azure reader rarely share a stack. Publish provider-specific posts in the provider’s own service names, and let #aws, #azure and #gcp carry each one.

  3. Infrastructure as code is how they adopt anything.

    If your service has a Terraform provider or a CloudFormation module, that is the quickstart. Lead your posts with the resource block and link to the module, not a console walkthrough.

  4. Limits and quotas get read closer than features.

    This audience has been burned by a cold start, a timeout or a regional gap. State your limits plainly on your company page; it reads as honesty and earns the follow.

context.dev
“It wasn’t that it blew up. It was that a certain baseline level of quality was maintained. It feels super reliable as a channel, and it’s something you can do repeatedly.”

Yahia Bakour

Founder

Read the case study →

Why do developers pay attention on daily.dev?

Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.

More from the team: the developer marketing series →

What do cloud engineers read, and what should your brand say?

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Cost Publish the bill before and the bill after, with the workload described
  • Multi-cloud Write plainly about what is portable and what is not
  • Serverless limits Document cold starts, timeouts and size caps, with numbers, before anyone asks

How do you target cloud engineers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
#cloud, #aws, #azure, #gcp, #serverless, #terraform, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • The DevOps and Cloud newsletter
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach cloud engineers?

Where cloud engineers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
Cloud newsletters Last Week in AWS, TLDR DevOps
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issue
Target by stack
Yes: #cloud, #aws, #azure, #gcp, #terraform, seniority, region By list
How you buy
Managed monthly plan Per issue
Best for
Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikes

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with cloud engineers on daily.dev?

Build your brand with them

Show up every day in the reading cloud engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where cloud engineers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with cloud engineers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching cloud engineers

All guides: developer marketing resources →

Advertising to cloud engineers: your questions

daily.dev reaches millions of developers, and cloud engineers there read about AWS, Azure, Google Cloud and infrastructure as code. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #aws, only #azure or #gcp, or #cloud with #terraform and #serverless, with seniority and region on top. Write each post in the provider’s own service names so it reads as native.

Your verified company page comes first, with cost write-ups, architecture posts and release notes. Your plan puts them in the feed of developers who read #cloud and the provider tag you support, and in the DevOps and Cloud newsletter. An architecture guide is a strong post to lead with.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of cloud engineers who read #cloud, #aws, #azure. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach cloud engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
cloud engineers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: DevOps engineers SRE and platform engineers Security engineers All audiences →