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How to advertise to embedded and IoT engineers

To advertise to embedded and IoT engineers, be where they read every day: daily.dev Ads, Embedded.fm, Embedded World and r/embedded. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #embedded, #iot and #c, in one plan we run for you.

Explore my options→ See how plans work

Who are the embedded and IoT engineers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

  • #embedded
  • #iot
  • #c
  • #hardware
  • #rust
  • #linux

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where embedded and IoT engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

  1. 1 Hacker News
  2. 2 Lobsters
  3. 3 XDA Developers
  4. 4 Hackaday
  5. 5 Low Level Learning
  6. 6 Let's Get Rusty

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

  • #open-source7%
  • #tech-news4%
  • #raspberry-pi3%
  • #retrocomputing2%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach embedded and IoT engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev
800+
targetable stacks and topics
2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

  1. Lead with the numbers in the datasheet.

    Embedded engineers decide on flash, RAM, power draw and supported parts. Publish those figures for a named microcontroller and the post reads as information, not as marketing.

  2. Long-term support is the purchase decision.

    A part or platform is chosen for a product that ships for years. Publish your support window, how updates are delivered and the migration path, and keep posting as it holds.

  3. Bare metal and embedded Linux need different posts.

    A reader on #c and #hardware and a reader on #linux and #iot want different examples. Publish the register-level example for one and the Yocto layer or the container for the other.

  4. A reference design on a common board is the demo.

    This audience reproduces before it trusts. Publish the wiring and the firmware on a development board they already own, and link to that rather than to a form.

Handsontable
“Keep publishing, or the AI forgets you exist.”

Joseph Petty

Head of Developer Experience

Why do developers pay attention on daily.dev?

Harry on earning developer attention: lead with what your product does, respect a skeptical audience, cut time to value, and show up in the right context instead of interrupting.

More from the team: the developer marketing series →

What do embedded and IoT engineers read, and what should your brand say?

A few things they read and discuss

Examples of popular posts on these tags that embedded and IoT engineers read and talk about on daily.dev. Open any of them to join the conversation.

  1. Google Rewrites Critical C Dependencies to Rust Using AI and Differential Fuzzing InfoQ 2 5
  2. DEBIX M8391-01 industrial SBC features MediaTek Genio 720 SoC with 9 TOPS NPU, dual-display support CNX Software 2 2
  3. C for Rust Programmers Lobsters 1 2
  4. A Modern Browser For The PlayStation Portable Hackaday 1 1

Each post opens on daily.dev with its discussion.

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

  • Memory and power Publish flash, RAM and microamps on a named part
  • Rust on bare metal Write about the class of bug it removes and the toolchain it needs
  • Fleet updates Show step by step how a bad firmware rolls back

How do you target embedded and IoT engineers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags
#embedded, #iot, #c, #hardware, #rust, #linux, and any of the 800+ targetable keywords
Seniority
Junior, mid-level, senior and leadership, from on-platform activity
Region
Global, or by region and country
In your plan
  • Your verified company page
  • Your posts in their feed
  • Your logo on the daily.dev homepage
  • A weekly report and a campaign manager
Creative

Our team works with you to shape, finish and test your creative, so it reads like the posts around it.

Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Plan size
Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach embedded and IoT engineers?

Where embedded and IoT engineers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Compare daily.dev with

daily.dev Ads
Embedded podcasts and newsletters Embedded.fm, Embedded Artistry
Format
Your verified company page, your posts in their feed, the newsletter they chose, the homepage Host-read sponsorships and newsletter slots
Target by stack
Yes: #embedded, #iot, #c, #hardware, #rust, seniority, region By show or list
How you buy
Managed monthly plan Per episode or issue
Best for
Building a brand developers follow, every week, with creative and reporting done for you Brand familiarity with practitioners

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with embedded and IoT engineers on daily.dev?

Build your brand with them

Show up every day in the reading embedded and IoT engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where embedded and IoT engineers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with embedded and IoT engineers where they already discover tools and ideas.

Brands building with developers on daily.dev

Brands building with developers on daily.dev

Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Google
Okta
AWS
Vanta
RevenueCat
JetBrains
ClickHouse
Neo4j
Appwrite
Pulumi
OpenRouter
Postmark
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Atlassian
Sentry
Google Cloud
Zoho
QA Wolf
Postman
PostHog
Temporal
dbt Labs
CodeRabbit
Bright Data
Novu
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev
Notion
Datadog
Cursor
Edge Impulse
TigerData
Snyk
LaunchDarkly
Sonar
Retool
Windsurf
Stream
context.dev

Google, AWS, Google Cloud, Cursor, Vanta, Zoho, Atlassian, Notion, Okta, Sentry, Datadog, JetBrains, Postman, Snyk, ClickHouse, Edge Impulse, RevenueCat, QA Wolf, TigerData, PostHog, LaunchDarkly, Neo4j, Temporal, Sonar, Appwrite, dbt Labs, Retool, Pulumi, CodeRabbit, Windsurf, OpenRouter, Bright Data, Stream, Postmark, Novu, context.dev

Postmark drove 12.8× more signups context.dev hit 3× the industry CTR benchmark

Guides on reaching embedded and IoT engineers

All guides: developer marketing resources →

Advertising to embedded and IoT engineers: your questions

daily.dev reaches millions of developers, and embedded engineers there read about firmware, microcontrollers and Rust on bare metal. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #embedded, or #embedded with #iot, #c, #hardware or #rust, with seniority and region on top. It is built on what developers read, not a self-declared profile.

Your verified company page comes first, with datasheet-level release notes, reference designs and support updates. Your plan puts them in the feed of developers who read #embedded, #iot and #c. Lead with a post built on a common development board.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of embedded and IoT engineers who read #embedded, #iot, #c. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach embedded and IoT engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
embedded and IoT engineers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

Other audiences: C++ developers Rust developers Game developers All audiences →