How to advertise to data engineers

To advertise to data engineers, be where they read every day: daily.dev Ads, Data Engineering Weekly, r/dataengineering and Coalesce. daily.dev gives you a verified company page they follow and puts your posts and releases in the feed of developers who read #data-engineering, #sql and #postgresql, plus the Data and Databases newsletter, in one plan we run for you.

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Data engineers #data-engineering #sql #postgresql

You Join Squad

Your company

Where data engineers follow your releases, posts and launches.

Your latest release, explained

How we built it

In their feed Native posts on #data-engineering, #sql, #postgresql

In their inbox A spot in Data and Databases

On the homepage Your logo where they start the day

Every week A report and a campaign manager

One plan, built around your company page: we put it in front of data engineers across daily.dev and report on it every week.

Who are the data engineers on daily.dev?

What they read, where it comes from, and what else they follow: the signals a campaign is targeted on.

The tags that reach them

Target any mix; your plan runs the campaign on them.

#data-engineering
#sql
#postgresql
#database
#data-science
#python

800+ targetable keywords in all (daily.dev Media Kit 2.0, August 2026 — targeting).

Where data engineers get their news

The sources that publish most on these tags, ranked by followers on daily.dev.

1 freeCodeCamp
2 PostgreSQL
3 Hackaday
4 scopespace
5 Hacker News
6 Tech With Tim

What they also read

Tags on the same recent posts, as a share of them. Worth adding to a campaign.

#ai-agents7%
#apache-iceberg6%
#llm5%
#security4%
#machine-learning4%
#duckdb3%

Tags, sources and co-reading: daily.dev public API snapshot.

How do you reach data engineers?

Developers are the audience that taught the industry to block ads. The way in is not a louder interruption; it is the reading they chose, in the place they open every day. That is why daily.dev Ads exists: to help brands earn a place in that reading, week after week.

13K+
companies whose developers read daily.dev: 800+
targetable stacks and topics: 2,000+
content sources in the feed

Written by the daily.dev Ads team, which plans and runs every campaign on the platform. Sources on the audience overview.

Show the query plan, the pipeline and the backfill.

Data engineers judge a tool by what it does to a workload they recognise. Publish real queries, real DAGs and real cost lines on your company page, and they come back for the next one.
Postgres is where most teams start. Say where you fit.

Position against the default honestly: what you replace, what you add to it, and when a team should not use you. That candour is what earns a follow from this audience.
Reliability is the story, not speed alone.

Idempotency, backfills, lineage and the on-call that went quiet are what data engineers forward to their team. Publish those stories first, then talk about speed.
Treat data for AI as a data problem.

Embeddings, retrieval and vector storage are infrastructure questions to this audience. Write about them that way, for readers of #database and #data-science as well as #rag.

Postmark — Trevor Rawls
Senior Marketing Manager
Read the case study →

Why do developers pay attention on daily.dev?

Michael on reaching developers by adding value and showing your culture rather than selling: authenticity cannot be manufactured, and it is what earns attention.

More from the team: the developer marketing series →

What do data engineers read, and what should your brand say?

A few things they read and discuss

Examples of popular posts on these tags that data engineers read and talk about on daily.dev. Open any of them to join the conversation.

Each post opens on daily.dev with its discussion.

What that means for your message

Your takeaways from what they discuss. Our team writes the creative with you.

Postgres for everything Publish what you replace or add to Postgres, with the query plan to back it
Pipeline reliability Share the backfills, the idempotency work and the on-call that went quiet, with the pipeline you ran
Data for AI Write about embeddings and retrieval as a data problem, from the storage up

How do you target data engineers on daily.dev?

Targeting is built on what developers read on daily.dev, not a self-declared profile. You set it once with your campaign manager; your plan runs it, and we optimise it every week.

Tags: #data-engineering, #sql, #postgresql, #database, #data-science, #python, and any of the 800+ targetable keywords
Seniority: Junior, mid-level, senior and leadership, from on-platform activity
Region: Global, or by region and country
In your plan: Your verified company page
Your posts in their feed
The Data and Databases newsletter
Your logo on the daily.dev homepage
A weekly report and a campaign manager
Creative: Our team works with you to shape, finish and test your creative, so it reads like the posts around it.
Creative specs for every placement

Pick a size

Same work in every size. The size sets your reach.

Starter Be present. Growth Be seen often. Most brands start here Scale Be the default.

Explore my options →

Prices are quoted per company. See how plans work →

Where else can you reach data engineers?

Where data engineers can be reached with paid media, and what each channel is good at. Most teams combine two or three; a plan here is the always-on part.

Channels for reaching data engineers, compared
Channel	Format	Target by stack	How you buy	Best for
	Your verified company page, your posts in their feed, the newsletter they chose, the homepage	Yes: data tags, seniority, region	Managed monthly plan	Building a brand developers follow, every week, with creative and reporting done for you
Data newsletters (Data Engineering Weekly, Data Elixir)	One sponsor slot per issue	By list topic	Per issue	Launch-week spikes
Reddit (r/dataengineering)	Promoted posts	By subreddit and interest	Self-serve	Discussion and feedback
LinkedIn Ads	Sponsored posts and message ads	By job title, company and self-declared skills	Self-serve	Reaching managers and buyers by title
Data conferences (Data + AI Summit, Coalesce)	Booths and talks	By event	Sponsorship packages	Enterprise relationships
Community Slacks (dbt, Airflow)	Organic participation	By community	Organic	Support and credibility
Stack Overflow Ads	Display units beside questions	By tag	Direct sales	Reaching developers mid-task

Compare daily.dev with

Data newsletters Data Engineering Weekly, Data Elixir

Format: Your verified company page, your posts in their feed, the newsletter they chose, the homepage One sponsor slot per issuePromoted postsSponsored posts and message adsBooths and talksOrganic participationDisplay units beside questions
Target by stack: Yes: data tags, seniority, region By list topicBy subreddit and interestBy job title, company and self-declared skillsBy eventBy communityBy tag
How you buy: Managed monthly plan Per issueSelf-serveSelf-serveSponsorship packagesOrganicDirect sales
Best for: Building a brand developers follow, every week, with creative and reporting done for you Launch-week spikesDiscussion and feedbackReaching managers and buyers by titleEnterprise relationshipsSupport and credibilityReaching developers mid-task

Channel facts from each channel's own public pages, October 2026. Prices are not compared.

What do teams build with data engineers on daily.dev?

Build your brand with them

Show up every day in the reading data engineers chose, with your posts, releases and point of view, so yours is the name they know when they pick a tool.

Grow a community around your product

Your verified company page is where data engineers follow you, discuss your posts and come back for your next release.

Strengthen your employer brand

Share engineering stories, culture and open roles with data engineers where they already discover tools and ideas.

Brands building with developers on daily.dev

Postmark drove 12.8× more signups vs. Reddit Ads context.dev hit 3× the industry CTR benchmark

Guides on reaching data engineers

All guides: developer marketing resources →

Advertising to data engineers: your questions

daily.dev reaches millions of developers, and data engineers on it read about SQL, Postgres, pipelines and storage engines. We do not publish audience sizes per segment; tell us the regions and seniority you need and your plan proposal comes back with the reach it buys. 75% of active developers across the network are mid-level or senior.

Yes. Your posts can reach only developers who read #postgresql, or #postgresql with #database and #sql, by seniority and region.

Your verified company page holds your architecture write-ups, benchmarks and releases. Your plan puts those posts in the feed of developers who read #data-engineering, #sql and #postgresql, and in the Data and Databases newsletter for a release. Lead with a migration guide engineers search for later.

Yes. Every plan includes a verified company page that developers follow. What you publish there (releases, tutorials, engineering posts) reaches your followers, and your plan puts it in the feed of data engineers who read #data-engineering, #sql, #postgresql. The following stays yours between campaigns.

Yes. Engineering stories, culture and open-source work published on your company page reach data engineers where they already read, which is what makes an employer brand stick. To hire them directly, recruiter.daily.dev matches roles to developers who opt in.

daily.dev Ads is one managed monthly plan in three sizes, Starter, Growth and Scale. Every size includes your verified company page, your posts and releases in their feed and newsletter, creative made with you and a weekly report; the size sets the reach. Prices are quoted per company, so tell us the audience and regions you need and we come back with a size and a quote.

Pick a plan. We reach
data engineers for you.

Tell us what you sell and the regions you need. We come back with a plan size, the reach it buys and a quote.

Explore my options → See how plans work

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How to advertise to data engineers