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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 44 of 51

Resources posts page 44
Post	Author	Published
Screenshot or it didn’t happen: why devs need visual proof Visual proof is essential for developer marketing, helping to build trust and enabling quick assessments of tools through authentic visuals. 11 min read Alex Carter Jun 9, 2025	Alex Carter	Jun 9, 2025
What’s Your 10%? Applying Sergey Brin’s 70-20-10 Rule to Developer Marketing Most marketing teams pretend they’re doing the 70-20-10 thing. Very few can tell you which activity sits in which bucket. If you're serious about reaching developers—where attention is scarce and cynicism is high—it's worth getting honest about your allocation. Where are you compounding? Where are you expanding? And what’s your 10% Hail Mary? If you don’t have one, you’re probably overdue. 2 min read Daphna Giniger Jun 7, 2025	Daphna Giniger	Jun 7, 2025
ROI Benchmarks for Developer Ads Explore key ROI benchmarks for developer advertising across platforms like daily.dev, Google Ads, and LinkedIn Ads to enhance campaign effectiveness. 13 min read Alex Carter Jun 7, 2025	Alex Carter	Jun 7, 2025
5 Tips for Personalizing Developer Event Campaigns Learn how to create personalized developer event campaigns that drive engagement and boost attendance through targeted strategies. 19 min read Alex Carter Jun 6, 2025	Alex Carter	Jun 6, 2025
Developer personas are dead - long live dev intent Explore why focusing on developer intent is more effective than static personas for understanding and engaging with developers' current needs. 12 min read Alex Carter Jun 4, 2025	Alex Carter	Jun 4, 2025
Developers don’t care about features - they care about use cases Developers prioritize use cases over features, seeking practical solutions to real challenges, which can enhance engagement and trust in marketing. 12 min read Alex Carter Jun 2, 2025	Alex Carter	Jun 2, 2025
The difference between dev awareness and dev affinity Explore the vital distinction between developer awareness and affinity, and learn how to effectively engage with the developer community. 11 min read Alex Carter Jun 1, 2025	Alex Carter	Jun 1, 2025
Your ads are dev-ready, but is your product? Align your product experience with developer expectations to foster trust and ensure lasting engagement with your technology. 16 min read Alex Carter May 31, 2025	Alex Carter	May 31, 2025
The biggest lie in developer marketing is “top of funnel” Traditional marketing funnels fail with developers. Engage them through community-driven, problem-solving strategies that prioritize hands-on experiences. 14 min read Alex Carter May 30, 2025	Alex Carter	May 30, 2025
You don’t need a dev tool, you need a dev wedge A developer wedge is a seamless solution that integrates into existing workflows, solving specific pain points and fostering community-driven growth. 11 min read Alex Carter May 29, 2025	Alex Carter	May 29, 2025