Customer story daily.dev delivers 12.8× more signups than Reddit. Read now → How Postmark drove 12.8× more developer signups on daily.dev than on Reddit Ads. Read the story →

The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 9 of 55

Resources posts page 9
Post	Author	Published
What 2026's developer surveys actually tell marketers Developers prefer docs, ungated trials, community proof, and clear AI limits—target by stack and lead with technical proof. 8 min read Ivan Dimitrov Aug 14, 2026	Ivan Dimitrov	Aug 14, 2026
Developers vs engineering managers: who actually decides to buy your tool? Developers often spark adoption, managers control budget and rollout, and security/procurement/execs approve larger developer-tool purchases. 11 min read Kevin Nguyen Aug 12, 2026	Kevin Nguyen	Aug 12, 2026
The developer marketing glossary: 40 terms that confuse new dev marketers A concise glossary of 40 developer marketing terms covering roles, growth models, channels, metrics, and search/AI discovery. 16 min read Alex Carter Aug 10, 2026	Alex Carter	Aug 10, 2026
The 90-day developer marketing plan (a template you can steal) A 12-week plan to prove developer marketing: pick one ICP, set measurement, and run focused community, paid, and newsletter tests. 10 min read Kevin Nguyen Aug 7, 2026	Kevin Nguyen	Aug 7, 2026
Employer brand examples: what companies developers admire do differently How open source, technical writing, transparent postmortems, and community talks build real employer trust with engineers. 10 min read Ivan Dimitrov Aug 5, 2026	Ivan Dimitrov	Aug 5, 2026
Can You Advertise in VS Code? VS Code has no in-editor ads or paid Marketplace placement. Reach users by building useful extensions and using opt-in developer channels. 7 min read Alex Carter Aug 5, 2026	Alex Carter	Aug 5, 2026
Can You Advertise in Codex? OpenAI doesn’t sell ads in Codex. Reach these developers outside sessions—on docs, GitHub, and technical sites where discovery happens. 6 min read Alex Carter Aug 5, 2026	Alex Carter	Aug 5, 2026
Can You Advertise in Claude Code? Claude Code is ad-free — reach its developer users outside the tool with content, docs, sandboxes, and developer channels. 7 min read Kevin Nguyen Aug 4, 2026	Kevin Nguyen	Aug 4, 2026
Can You Advertise in the Terminal? Terminal output is a workspace, not ad inventory. CLI promos interrupt developers; use opt-in discovery surfaces instead. 5 min read Daniela Torres Aug 4, 2026	Daniela Torres	Aug 4, 2026
How to Advertise in ChatGPT How to buy ChatGPT and AI chat ads today: buying routes, creative tips, and targeting developers via partner networks. 8 min read Ivan Dimitrov Aug 3, 2026	Ivan Dimitrov	Aug 3, 2026