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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 8 of 55

Resources posts page 8
Post	Author	Published
Where the developers are: a marketer's map of the global developer audience Use regional developer size and growth to prioritize budgets, timing, and localization for marketing campaigns. 10 min read Carlos Mendoza Aug 26, 2026	Carlos Mendoza	Aug 26, 2026
Hackathon sponsorship for dev tools: worth it in 2026? Match hackathon type to your goal—use workshops, mentoring, or product challenges to drive API/SDK adoption instead of logo buys. 10 min read Carlos Mendoza Aug 24, 2026	Carlos Mendoza	Aug 24, 2026
Developer attention has seasons: when to launch campaigns to developers Timing shapes developer campaign impact—pick the right season, match campaign type, and plan 6–12 week lead times. 10 min read Kevin Nguyen Aug 21, 2026	Kevin Nguyen	Aug 21, 2026
How to measure your brand's share of voice in AI answers Measure brand mentions, source citations, and AI answer coverage with a fixed prompt panel to track AI share of voice over time. 11 min read Daniela Torres Aug 19, 2026	Daniela Torres	Aug 19, 2026
Where to launch a developer tool Use a mix of channels—daily.dev, HN, Reddit, GitHub, blogs, and paid—to match goals and sequence launches for signups. 9 min read Alex Carter Aug 18, 2026	Alex Carter	Aug 18, 2026
Where to launch an ai tool Pair a spike channel with a long-tail directory or marketplace to get attention and steady growth for your AI tool. 9 min read Alex Carter Aug 18, 2026	Alex Carter	Aug 18, 2026
Dark social: the developer marketing channel you can't track Private shares in Slack, Discord, DMs and email mask referrals—use branded search lift, direct docs traffic, and self-reports to estimate dark social. 9 min read Ivan Dimitrov Aug 17, 2026	Ivan Dimitrov	Aug 17, 2026
What 2026's developer surveys actually tell marketers Developers prefer docs, ungated trials, community proof, and clear AI limits—target by stack and lead with technical proof. 8 min read Ivan Dimitrov Aug 14, 2026	Ivan Dimitrov	Aug 14, 2026
Developers vs engineering managers: who actually decides to buy your tool? Developers often spark adoption, managers control budget and rollout, and security/procurement/execs approve larger developer-tool purchases. 11 min read Kevin Nguyen Aug 12, 2026	Kevin Nguyen	Aug 12, 2026
The developer marketing glossary: 40 terms that confuse new dev marketers A concise glossary of 40 developer marketing terms covering roles, growth models, channels, metrics, and search/AI discovery. 16 min read Alex Carter Aug 10, 2026	Alex Carter	Aug 10, 2026