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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 8 of 55

Resources posts page 8
Post	Author	Published
Ad blockers and developers: reaching the audience that never sees display Many developers block display ads - shift budget to first-party native placements, newsletters, sponsored content, and community. 8 min read Kevin Nguyen Sep 2, 2026	Kevin Nguyen	Sep 2, 2026
Newsletter ads vs in-feed ads: choosing formats for developer campaigns Compare newsletter and in-feed ad formats for developer campaigns: when to use each for attention, testing, targeting, and budget. 6 min read Ivan Dimitrov Aug 31, 2026	Ivan Dimitrov	Aug 31, 2026
Sponsored content for developers: how it actually works in 2026 Sponsored developer content works when it's clearly labeled, teaches one technical problem, and pays for reads instead of just impressions. 7 min read Carlos Mendoza Aug 28, 2026	Carlos Mendoza	Aug 28, 2026
Where the developers are: a marketer's map of the global developer audience Use regional developer size and growth to prioritize budgets, timing, and localization for marketing campaigns. 10 min read Carlos Mendoza Aug 26, 2026	Carlos Mendoza	Aug 26, 2026
Hackathon sponsorship for dev tools: worth it in 2026? Match hackathon type to your goal—use workshops, mentoring, or product challenges to drive API/SDK adoption instead of logo buys. 10 min read Carlos Mendoza Aug 24, 2026	Carlos Mendoza	Aug 24, 2026
Developer attention has seasons: when to launch campaigns to developers Timing shapes developer campaign impact—pick the right season, match campaign type, and plan 6–12 week lead times. 10 min read Kevin Nguyen Aug 21, 2026	Kevin Nguyen	Aug 21, 2026
How to measure your brand's share of voice in AI answers Measure brand mentions, source citations, and AI answer coverage with a fixed prompt panel to track AI share of voice over time. 11 min read Daniela Torres Aug 19, 2026	Daniela Torres	Aug 19, 2026
Where to launch a developer tool Use a mix of channels—daily.dev, HN, Reddit, GitHub, blogs, and paid—to match goals and sequence launches for signups. 9 min read Alex Carter Aug 18, 2026	Alex Carter	Aug 18, 2026
Where to launch an ai tool Pair a spike channel with a long-tail directory or marketplace to get attention and steady growth for your AI tool. 9 min read Alex Carter Aug 18, 2026	Alex Carter	Aug 18, 2026
Dark social: the developer marketing channel you can't track Private shares in Slack, Discord, DMs and email mask referrals—use branded search lift, direct docs traffic, and self-reports to estimate dark social. 9 min read Ivan Dimitrov Aug 17, 2026	Ivan Dimitrov	Aug 17, 2026