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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

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Resources posts page 2
Post	Author	Published
Where to launch a developer tool Use a mix of channels—daily.dev, HN, Reddit, GitHub, blogs, and paid—to match goals and sequence launches for signups. 9 min read Alex Carter Aug 18, 2026	Alex Carter	Aug 18, 2026
Where to launch an ai tool Pair a spike channel with a long-tail directory or marketplace to get attention and steady growth for your AI tool. 9 min read Alex Carter Aug 18, 2026	Alex Carter	Aug 18, 2026
Dark social: the developer marketing channel you can't track Private shares in Slack, Discord, DMs and email mask referrals—use branded search lift, direct docs traffic, and self-reports to estimate dark social. 9 min read Ivan Dimitrov Aug 17, 2026	Ivan Dimitrov	Aug 17, 2026
What 2026's developer surveys actually tell marketers Developers prefer docs, ungated trials, community proof, and clear AI limits—target by stack and lead with technical proof. 8 min read Ivan Dimitrov Aug 14, 2026	Ivan Dimitrov	Aug 14, 2026
Developers vs engineering managers: who actually decides to buy your tool? Developers often spark adoption, managers control budget and rollout, and security/procurement/execs approve larger developer-tool purchases. 11 min read Kevin Nguyen Aug 12, 2026	Kevin Nguyen	Aug 12, 2026
The developer marketing glossary: 40 terms that confuse new dev marketers A concise glossary of 40 developer marketing terms covering roles, growth models, channels, metrics, and search/AI discovery. 16 min read Alex Carter Aug 10, 2026	Alex Carter	Aug 10, 2026
The 90-day developer marketing plan (a template you can steal) A 12-week plan to prove developer marketing: pick one ICP, set measurement, and run focused community, paid, and newsletter tests. 10 min read Kevin Nguyen Aug 7, 2026	Kevin Nguyen	Aug 7, 2026
Employer brand examples: what companies developers admire do differently How open source, technical writing, transparent postmortems, and community talks build real employer trust with engineers. 10 min read Ivan Dimitrov Aug 5, 2026	Ivan Dimitrov	Aug 5, 2026
Can You Advertise in VS Code? VS Code has no in-editor ads or paid Marketplace placement. Reach users by building useful extensions and using opt-in developer channels. 7 min read Alex Carter Aug 5, 2026	Alex Carter	Aug 5, 2026
Can You Advertise in Codex? OpenAI doesn’t sell ads in Codex. Reach these developers outside sessions—on docs, GitHub, and technical sites where discovery happens. 6 min read Alex Carter Aug 5, 2026	Alex Carter	Aug 5, 2026