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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 4 of 51

Resources posts page 4
Post	Author	Published
How to reach DevOps and platform engineers in 2026 How to use role-specific messages, trusted channels, and proof to reach DevOps, platform, SRE, and DevSecOps in 2026. 10 min read Carlos Mendoza Jul 20, 2026	Carlos Mendoza	Jul 20, 2026
How to choose a developer ad platform: the 2026 evaluation checklist Score ad platforms on audience verification, targeting, measurement, safety, and launch terms with an 8-step checklist. 8 min read Ivan Dimitrov Jul 17, 2026	Ivan Dimitrov	Jul 17, 2026
Carbon Ads and BuySellAds alternatives in 2026 Compare Carbon Ads, BuySellAds, and daily.dev Ads in 2026 to pick the right developer ad network by reach, targeting, and budget. 7 min read Daniela Torres Jul 15, 2026	Daniela Torres	Jul 15, 2026
EthicalAds alternatives for developer advertising in 2026 Pick developer ad networks for activation, Reddit for cheap tests, newsletters for inbox demand, and podcasts for brand lift. 13 min read Kevin Nguyen Jul 13, 2026	Kevin Nguyen	Jul 13, 2026
Your GitHub README Is a Landing Page: Conversion Optimization for Open Source Projects Turn your README into a landing page: highlight value, add a copy-paste install, clear CTA, and measure conversion. 10 min read Carlos Mendoza Jun 24, 2026	Carlos Mendoza	Jun 24, 2026
When to Hire Your First Developer Marketer: Founder-Led to Marketing-Led Transitions Hire a developer marketer when founder-led growth stalls—founder spends >25% on marketing, 90-day flat pipeline, and clear channel signal. 9 min read Carlos Mendoza Jun 24, 2026	Carlos Mendoza	Jun 24, 2026
JetBrains Marketplace Marketing: Distributing Your IDE Plugin to Professional Developers Optimize your JetBrains Marketplace plugin listing, pricing, and compatibility to boost installs, trust, and paid conversions. 9 min read Daniela Torres Jun 23, 2026	Daniela Torres	Jun 23, 2026
Twitch Marketing for Developer Tools: Live Coding, Sponsorships, and Pipeline Twitch builds live trust for developer tools; YouTube Live drives search longevity, Kick is a low-cost test. 13 min read Alex Carter Jun 23, 2026	Alex Carter	Jun 23, 2026
Bluesky and Mastodon for Developer Marketing: Building Reach on the Open Social Web Start on Bluesky for reach and traffic; use Mastodon for niche OSS/security communities. Post technical, human content. 9 min read Kevin Nguyen Jun 23, 2026	Kevin Nguyen	Jun 23, 2026
Building a Developer Community on Slack: A B2B Marketing Playbook for Technical Audiences Build developer communities where buyers already work—prioritize live peer help, fast onboarding, clear moderation, and pipeline signal measurement. 13 min read Carlos Mendoza Jun 22, 2026	Carlos Mendoza	Jun 22, 2026