Resources for better developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Great Products Are Still the Only Developer Marketing That Matters

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Daphna Giniger

May 4, 2025

Great Products Are Still the Only Developer Marketing That Matters

Developer marketing only works when the product delivers immediate, obvious value. No landing page, brand campaign, or "community strategy" can cover for a bad product experience. If marketing isn’t anchored to fast, frictionless user wins, it’s dead on arrival — no matter how creative the execution.

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Resources posts list
Post	Author	Published
Native Ads for Developers: Best Copy Practices How to write developer-focused native ads: use clear technical headlines, transparent labeling, mobile-friendly copy, and A/B tests to boost engagement. 17 min read Alex Carter Jan 18, 2026	Alex Carter	Jan 18, 2026
Native Ads for Developers: Best Copy Practices How to write developer-focused native ads: use clear technical headlines, transparent labeling, mobile-friendly copy, and A/B tests to boost engagement. 17 min read Alex Carter Jan 18, 2026	Alex Carter	Jan 18, 2026
How to Create Developer-Focused Demos Teach developers how your product solves real problems using live coding, sandboxes, realistic code, and a clear Problem→Solution→Value flow. 17 min read Alex Carter Jan 17, 2026	Alex Carter	Jan 17, 2026
How Behavioral Data Drives Developer Ad Targeting Target developers by tracking tool use, content engagement, and timing to serve ads that match intent and boost relevance and conversions. 15 min read Alex Carter Jan 16, 2026	Alex Carter	Jan 16, 2026
How Behavioral Data Drives Developer Ad Targeting Target developers by tracking tool use, content engagement, and timing to serve ads that match intent and boost relevance and conversions. 15 min read Alex Carter Jan 16, 2026	Alex Carter	Jan 16, 2026
Why Python Leads in North American Tech Python's readability, AI libraries, and expanding community have made it the dominant language driving North American tech innovation. 15 min read Alex Carter Jan 15, 2026	Alex Carter	Jan 15, 2026
Why Python Leads in North American Tech Python's readability, AI libraries, and expanding community have made it the dominant language driving North American tech innovation. 15 min read Alex Carter Jan 15, 2026	Alex Carter	Jan 15, 2026
Google Ends Session Tracking for New Advertisers in Ads API Update Google restricts session attribute and IP imports in Google Ads API; new advertisers must use the Data Manager API by Feb 2, 2026. 4 min read Alex Carter Jan 11, 2026	Alex Carter	Jan 11, 2026
X to Release Open Source Algorithm Related to Advertisement Recommendations X will open-source its recommendation algorithm within seven days, sharing post and ad recommendation code. 3 min read Alex Carter Jan 11, 2026	Alex Carter	Jan 11, 2026
X to Release Open Source Algorithm Related to Advertisement Recommendations X will open-source its recommendation algorithm within seven days, sharing post and ad recommendation code. 3 min read Alex Carter Jan 11, 2026	Alex Carter	Jan 11, 2026
Best platforms to publish content for developers Compare GitHub, Stack Overflow, dev.to, and daily.dev to choose the best platform for developer-focused content based on audience, format, and reach. 15 min read Alex Carter Dec 22, 2025	Alex Carter	Dec 22, 2025
Best platforms to publish content for developers Compare GitHub, Stack Overflow, dev.to, and daily.dev to choose the best platform for developer-focused content based on audience, format, and reach. 15 min read Alex Carter Dec 22, 2025	Alex Carter	Dec 22, 2025
OpenAI announces plans to introduce ads for free ChatGPT users OpenAI's ChatGPT Android beta contains ad-related code; ads may be shown to free users. 2 min read Alex Carter Dec 1, 2025	Alex Carter	Dec 1, 2025
Developer advertising trends to expect for 2026 Explore the evolving landscape of developer advertising in 2026, highlighting AI personalization, programmatic strategies, and ethical practices. 16 min read Alex Carter Nov 9, 2025	Alex Carter	Nov 9, 2025
Ethical Data Use in Developer Advertising Explore the principles of ethical data use in developer advertising, prioritizing transparency, consent, and fairness for better engagement. 11 min read Alex Carter Nov 9, 2025	Alex Carter	Nov 9, 2025
Finding new distribution channels to reach developers Learn how to effectively reach developers by understanding their preferences for education, transparency, and the right platforms for engagement. 14 min read Alex Carter Oct 31, 2025	Alex Carter	Oct 31, 2025
Developer Marketing Budget Calculator Plan your developer-focused ad campaigns with our free budget calculator. Input your budget, duration, and channels for a tailored breakdown! 3 min read Alex Carter Oct 29, 2025	Alex Carter	Oct 29, 2025
Developer Feedback: Key Insights for Marketers Learn how to effectively market to developers by focusing on precise targeting, trust, and timing with tailored ad solutions. 8 min read Alex Carter Oct 28, 2025	Alex Carter	Oct 28, 2025
Top 5 Free Native Ad Tools for Developers Explore the top free native ad tools for developers, focusing on targeting, analytics, and ad formats to effectively connect with this unique audience. 12 min read Alex Carter Oct 28, 2025	Alex Carter	Oct 28, 2025
10 Tips for Promoting Developer Webinars Learn practical strategies to effectively promote developer webinars and enhance engagement through targeted outreach and resourceful content. 18 min read Alex Carter Oct 20, 2025	Alex Carter	Oct 20, 2025
How to Create Social Media Content for Developers Learn how to create engaging social media content for developers by focusing on trust, technical accuracy, and relevant insights. 18 min read Alex Carter Oct 19, 2025	Alex Carter	Oct 19, 2025
Tech Campaign ROI Estimator Online Estimate your tech marketing campaign ROI with our free tool. Input budget, reach, and more to see conversions and profitability instantly! 3 min read Alex Carter Oct 19, 2025	Alex Carter	Oct 19, 2025
10 Personalization Strategies for High-Traffic Ads Explore 10 effective personalization strategies for high-traffic ads that enhance engagement while respecting user privacy. 26 min read Alex Carter Oct 18, 2025	Alex Carter	Oct 18, 2025
10 Personalization Strategies for High-Traffic Ads Explore 10 effective personalization strategies for high-traffic ads that enhance engagement while respecting user privacy. 26 min read Alex Carter Oct 18, 2025	Alex Carter	Oct 18, 2025
Open Source Trends by Region: 2025 Insights Explore how regional factors shape global open source contributions and collaboration in 2025, highlighting the role of digital tools and AI. 9 min read Alex Carter Oct 18, 2025	Alex Carter	Oct 18, 2025
Developer Audience Targeting Planner Define your developer audience with our free planner tool! Target by language, experience, and platform for precise ad campaigns. 3 min read Alex Carter Oct 17, 2025	Alex Carter	Oct 17, 2025
Global Privacy Trends in Developer Advertising Explore the shift towards privacy-first practices in developer advertising and learn how to build trust while navigating evolving regulations. 11 min read Alex Carter Oct 16, 2025	Alex Carter	Oct 16, 2025
Ultimate Guide to Real-Time Ad Creative Testing Unlock the power of real-time ad creative testing to optimize your campaigns instantly, maximizing engagement and conversion rates. 15 min read Alex Carter Oct 16, 2025	Alex Carter	Oct 16, 2025
What Is Dev Marketing? Breaking Down the Buzzword for Tech Marketers Explore the essentials of developer marketing, focusing on trust, effective strategies, and building community connections for tech marketers. 16 min read Alex Carter Oct 7, 2025	Alex Carter	Oct 7, 2025
Computer Language Rankings 2025: The Most Popular Programming Languages Explore the top programming languages of 2025, their strengths, and how they shape the tech landscape, from enterprise applications to cloud development. 18 min read Alex Carter Oct 6, 2025	Alex Carter	Oct 6, 2025

Showing 30 of 232 posts

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Resources for better developer marketing

Great Products Are Still the Only Developer Marketing That Matters

Native Ads for Developers: Best Copy Practices

Native Ads for Developers: Best Copy Practices

How to Create Developer-Focused Demos

How Behavioral Data Drives Developer Ad Targeting

How Behavioral Data Drives Developer Ad Targeting

Why Python Leads in North American Tech

Why Python Leads in North American Tech

Google Ends Session Tracking for New Advertisers in Ads API Update

X to Release Open Source Algorithm Related to Advertisement Recommendations

X to Release Open Source Algorithm Related to Advertisement Recommendations

Best platforms to publish content for developers

Best platforms to publish content for developers

OpenAI announces plans to introduce ads for free ChatGPT users

Developer advertising trends to expect for 2026

Ethical Data Use in Developer Advertising

Finding new distribution channels to reach developers

Developer Marketing Budget Calculator

Developer Feedback: Key Insights for Marketers

Top 5 Free Native Ad Tools for Developers

10 Tips for Promoting Developer Webinars

How to Create Social Media Content for Developers

Tech Campaign ROI Estimator Online

10 Personalization Strategies for High-Traffic Ads

10 Personalization Strategies for High-Traffic Ads

Open Source Trends by Region: 2025 Insights

Developer Audience Targeting Planner

Global Privacy Trends in Developer Advertising

Ultimate Guide to Real-Time Ad Creative Testing

What Is Dev Marketing? Breaking Down the Buzzword for Tech Marketers

Computer Language Rankings 2025: The Most Popular Programming Languages

Reach developers where pay attention.

Reach developers where
pay attention.