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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 18 of 55

Resources posts page 18
Post	Author	Published
How to Run Developer Surveys That Generate Insights and Pipeline Design, distribute, and analyze developer surveys that produce trusted insights, shareable reports, and quality leads. 19 min read Alex Carter May 12, 2026	Alex Carter	May 12, 2026
Developer Audience Platforms: How to Build and Reach Technical Users at Scale Reach engineers where they work: use in-IDE and contextual ads plus privacy-first targeting and owned technical content to build trust at scale. 15 min read Alex Carter May 11, 2026	Alex Carter	May 11, 2026
How to Target Software Engineers in Ad Campaigns Without Wasting Budget Cut ad waste by targeting software engineers with technographic, firmographic, and behavioral targeting—use code-first ads and docs/sandboxes. 16 min read Ivan Dimitrov May 11, 2026	Ivan Dimitrov	May 11, 2026
Developer Podcast Advertising: Sponsorship Formats, Costs and ROI Tactical guide to developer podcast ads: formats, CPMs, host-read vs programmatic, tracking, and writing ads that convert. 14 min read Kevin Nguyen May 10, 2026	Kevin Nguyen	May 10, 2026
How to Build a Developer Advocacy Program That Drives Revenue Build a revenue-focused developer advocacy program by aligning goals, measuring TTV and activation, hiring skilled advocates, and tracking ROI. 12 min read Kevin Nguyen May 10, 2026	Kevin Nguyen	May 10, 2026
Demand Gen vs Lead Gen for Developer Products: Which Strategy Wins Why demand gen should lead developer marketing: build trust with ungated content, then use lead gen to convert intent. 22 min read Daniela Torres May 9, 2026	Daniela Torres	May 9, 2026
Developer Marketing Case Studies: 5 B2B Companies That Nailed GTM in 2026 Five B2B developer GTM case studies show how docs, PLG, ABM, native ads, and intent signals drove measurable user growth and revenue. 15 min read Daniela Torres May 9, 2026	Daniela Torres	May 9, 2026
How to Create Developer-First Landing Pages That Convert Build landing pages for developers: show code above the fold, clear CTAs, transparent pricing, and easy-to-find docs. 20 min read Kevin Nguyen May 9, 2026	Kevin Nguyen	May 9, 2026
Developer Marketing Budget Planning: How to Allocate Spend Across Channels Channel-by-channel budget guidance for developer-focused teams—seed to enterprise, prioritizing docs, SEO, DevRel, community, and key metrics. 17 min read Carlos Mendoza May 8, 2026	Carlos Mendoza	May 8, 2026
How to Measure Developer Ad Campaign ROI: A Step-by-Step Framework Five-step framework to measure developer ad ROI with UTMs, activation events, self-reported attribution, and platform-specific tracking. 16 min read Alex Carter May 8, 2026	Alex Carter	May 8, 2026