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The ultimate playbook for dominating developer marketing

Practical playbooks for running developer campaigns with stronger trust, better targeting, and clearer performance outcomes.

Page 13 of 55

Resources posts page 13
Post	Author	Published
How to Promote an Open Source Project: A Maintainer's Marketing Guide Hands-on guidance for maintainers to prepare, launch, and grow open source projects—clear docs, quickstarts, platform launches, social proof, and metrics. 12 min read Daniela Torres Jun 1, 2026	Daniela Torres	Jun 1, 2026
Developer Advertising Platform Buyer's Checklist: 15 Questions to Ask Before You Sign 15 essential questions to vet developer ad platforms—audience verification, targeting, native formats, tracking, pricing, and security. 12 min read Alex Carter May 29, 2026	Alex Carter	May 29, 2026
Building Your Developer ICP: How to Define and Reach Your Ideal Technical Buyer A developer-focused ICP must prioritize tech signals and behavior to reach contributors where they actually discover and adopt tools. 15 min read Daniela Torres May 29, 2026	Daniela Torres	May 29, 2026
Account-Based Marketing for Developer Tools: The Complete ABM Playbook ABM for developer tools: track GitHub and product intent, engage developers and buyers, and measure adoption-driven revenue. 16 min read Ivan Dimitrov May 29, 2026	Ivan Dimitrov	May 29, 2026
How to Run a Developer Tool Launch Week: Lessons from Resend, Linear, and Supabase A 5–7 day launch week beats single-day drops by using daily technical content, storytelling, and targeted ads to convert developers. 13 min read Daniela Torres May 28, 2026	Daniela Torres	May 28, 2026
PMM, DevRel, and Growth: How to Structure a Developer Marketing Org That Compounds How PMM, DevRel, and Growth should align, report, and hire from seed to scale to build compounding developer adoption. 15 min read Kevin Nguyen May 28, 2026	Kevin Nguyen	May 28, 2026
Open Source Maintainer Marketing: How to Drive Adoption Without Selling Out Maintain trust-first open source growth by prioritizing clear docs, transparent governance, and respectful monetization. 11 min read Carlos Mendoza May 28, 2026	Carlos Mendoza	May 28, 2026
Optimizing Ad Campaigns for AI/ML Developers Target AI/ML developers with role-focused messaging, measurable technical metrics, and hands-on sandboxes to drive real product adoption. 11 min read Ivan Dimitrov May 27, 2026	Ivan Dimitrov	May 27, 2026
Regional Developer Demographics: Age and Gender Regional developer age and gender trends: an aging global workforce, youth growth in emerging markets, and rising female representation. 10 min read Carlos Mendoza May 27, 2026	Carlos Mendoza	May 27, 2026
Personalized Ads for JavaScript Developers Reach JavaScript developers with targeted, privacy-first native ads that address frameworks, roles, and measurable pain points. 15 min read Alex Carter May 27, 2026	Alex Carter	May 27, 2026